Wavin UK, an Orbia business’ Post

How do you communicate the value of your marketing? Karen Baines FCIM, Marketing Director at The Crown Estate, shares the importance of being clear on your objectives. That way, even if you don't get it right, you can demonstrate what you've learned by running that campaign. Find out more on The Future of Placemaking 👉 https://lnkd.in/eaJmcU89 #3SearchEvents #placemaking #marketing

🏢💼 Building Your Brand: Marketing Tactics for Standout Property Managers 💼🏢 Looking to elevate your property management brand? Here are some key strategies to help you stand out in the competitive real estate market. From defining your unique value proposition to leveraging technology-driven efficiency, we've got you covered! #PropertyManagement #BrandBuilding 🌟🔑

Effective Marketing Strategies for Mobile Water Parks Learn how to promote a mobile water park through market positioning, brand promotion, media events, and innovative strategies for continuous growth. #WaterParkMarketing #InnovativePromotion

This headline was indicative of what I found when reading this article: the problems this company is facing seem to be an Amtrak brand identity issue and not a marketing issue. This also shows how marketing is often lumped into branding when they are two very separate things. Putting them together causes many problems and often leads to disconnect. Furthermore, when you have numbers like 83% brand awareness but 23% willingness to become a customer, it sounds alarms for me that we may have a broken brand. A broken brand is when the executive team's idea of the brand is one way, and the public's is another. They don't match = it's broken. "It's not a train, it's a hotel on wheels" is not a marketing campaign, but instead it is an attempt at a rebrand. This is quite the positioning and it will be interesting to see how it turns out. I'd be interested to hear other opinions! No amount of marketing can fix a broken brand.

Innovative marketing strategies for construction and engineering firms! 📶 In this blog, we’ll examine how these firms can use creative marketing techniques to strengthen their brand and fuel business growth. While traditional marketing methods still play a role, adopting innovative strategies is crucial for attracting clients and generating valuable leads. 💰 Read more here ➡️ https://lnkd.in/egkGcNQE

Marketing for shared ownership properties? We�ve got you covered! See how we designed Arcadia�s brand for maximum market impact. Discover Arcadia https://lnkd.in/ee4VA9gy #SharedOwnership #PropertyMarketing

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Shoreline 💬 Communications Strategy Shoreline approached COG Branding with a brief to review the businesses marketing and communications, including their digital assets and workflows. 🔍 ⚙ View Work > https://lnkd.in/gkbu2tnG #finance #marketing #branding

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"Always be brave. Always ask the questions." Karen Baines FCIM, Marketing Director at The Crown Estate, shares her best piece of advice for property marketers. For more advice from Karen, read our blog on The Future of Placemaking 👉 https://lnkd.in/eaJmcU89 #3SearchEvents #placemaking #marketing