Wayne Liew’s Post

Don't underestimate the power of marketing. With the right strategy, you can connect with audiences across cultures, expand your reach and leave a lasting impact worldwide.

Ever thought about marketing that’s just, fair, and transparent? That’s what ‘Just Marketing’ at Ljus is built on—stripping away the unnecessary and focusing on what truly matters: 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆. Led by ethical and inclusive practices, our campaigns aim to reach new audiences and resonate with them deeply. We’re leading a new standard in marketing where integrity leads and success follows. 🎯 Interested in just marketing? Let’s talk! --- #JustMarketing #AuthenticityInMarketing #EthicalPractices

The best marketing campaigns in 2024 so far: They all: - Centered their campaigns around cultural relevance. - Have tapped into a unique element of their product. - Focused on making a bold statement. - Balance meaning with entertainment. - Lean into unconventional creativity. - Are compelling and sharable. - Feel distinctly on brand. The right marketing isn't just about a cool campaign. But in the power of getting & keeping attention. And then starting a conversation.

Generic mass marketing is no longer enough to captivate consumers. Let’s explore the value of personalized marketing and how it can transform the way businesses engage with their customers: https://lnkd.in/eh_A5G7F

In today's hyper-connected world, we're bombarded with a relentless barrage of marketing messages. Think about it: thousands of ads, brand mentions, and promotions assault our senses daily. This constant exposure has created a phenomenon – the "marketing blind spot." We've become resistant to the generic, the overly polished, and the clearly manipulative. We crave something different. We crave authenticity. Read more - https://buff.ly/4aDFfDc

Today, I had a conversation that sparked some thoughts on the future of marketing. In an age where authenticity and connection are more important than ever, our strategies must evolve to meet the demands of an ever-changing market. I hope my insights provide you with new ideas and inspiration to effectively engage with today’s consumers. https://lnkd.in/gAxr3SJ8

"Perception is reality" is a myth in marketing. Here's why. Marketers often believe that shaping perception is enough to drive sales. But perception alone doesn't guarantee success. Here's what happens when you prioritize perception over reality: - Consumers aren’t idiots. They want real tangible value - One bad review on social media and it’s starts a domino effect - You end up spending more fixing your reputation than you ever made Trust > Perception. When the hype fades, trust is what keeps customers coming back. The fix? 1. Deliver actual value with real benefits. 2. Align your marketing with reality. Novel I know. 3. Transparency is not only a buzzword. Is a way of life. In the long game, authenticity beats perception every damn time.

It's official. It's the era of authenticity, and we're seeing it every day at our agency when it comes to marketing. Authenticity is not just a trendy buzzword. It's a fundamental aspect of successful marketing. Why? Consumers crave real connections and genuine experiences. They want to know the faces behind the brands to feel a sense of trust and community. And that is exactly what we're producing for our clients at BOLD x COLLECTIVE. Read the blog by our agency here: https://lnkd.in/gWmKgqS5 #authenticity #authenticmarketing #digitalmarketing

Do you know some of these well-known effects, laws, and theories relevant to marketing, such as the Mere Exposure Effect, or Peacock's Tail Effect? Understanding these fundamental concepts of consumer behavior (or at least knowing them) is quite significant for developing marketing strategies that truly resonate with our customers and audiences. Did I overlook any key concepts? Can you think of even better examples in the bottom of the visuals? Let me know! 😉

The most powerful word in marketing isn't 'buy' or 'sign up'. It's 'because'. Give your audience a reason to take action, and they'll be more likely to follow through.