Based on WB Creative Consulting, LLC’s ongoing working partnerships with CMOs and Marketing Directors in tech and healthcare industries, here are the top challenges they are facing right now. 1. They are receiving conflicting mandates from the CEO. They’re being told that they need to get projects done faster, while at the same time achieving the highest quality output possible. 2. They’re being asked to fix AI-generated content. The ubiquity of content generators like chat GPT with stakeholders across the organization has created an avalanche of content that has not been properly briefed, project managed, and vetted by marketing experts. 3. Their list of deliverables is increasing while their headcount is flat or decreasing. Related to challenge number one, they’re being asked to do more with less and it’s unclear if this is just part of the typical business cycle or if this is the new status quo for marketing departments everywhere. 4. They’re expected to have measurable outcomes on all marketing efforts but not being granted access to the data they need to do so. Especially in healthcare, restrictions around HIPAA compliance and cyber security liabilities are making it more challenging than ever to get access to basic metrics and KPI‘s that would help optimize current and future marketing efforts. 5. They’re struggling to maintain a unified culture amongst their teams as return to office mandates/soft layoffs, especially in tech, send mixed messages to frontline workers. 6. Record low unemployment and quit rates are making recruiting, onboarding, and retaining top talent a complicated and time-consuming endeavor. And with “right-sized” internal and external recruiting teams, things are only getting worse. 7. Designing a one year plan, much less a five year plan, is almost laughable. The volatility of global and local markets, the housing and inflation crises, and the recent uptick in acquisitions after a stagnant 2023 is hamstringing marketing leadership vision and creating a sense of paralysis that is resulting in reactive - not proactive - campaigns. 8. Legislation may completely disrupt established strategies. The ongoing antitrust case against Google, looming government intervention in the sale of TikTok, and increased scrutiny over the adverse effects of social media on youth audiences may change the landscape of marketing, as we know it, forever. See challenge number seven. 9. Brand identity has never been as undervalued as it is now. Related to challenge number two, generative AI is coalescing brand identity and tone of voice into one amorphous blob of generic, clichéd taglines, headlines, and calls to action. It is safe to assume that every marketing org is using generative AI in their campaigns, even if they say they’re not. This may perpetuate the “enshitification” of marketing content, further damaging the reputation of marketing orgs. Note: this post was written without the aid of generative AI.
WB Creative Consulting, LLC’s Post
More Relevant Posts
-
Marketing Business Partner for Staffing and HR Tech |📱218-235-8452 | LinkedIn Top Voice for Staffing | Marketing | Sales | Lead Gen | Professional Development | Global Award-Winning Staffing Leader | ClearEdge
Why Marketing is Key to Staffing Success in a Disruptive Era In today's rapidly evolving landscape, marketing is no longer just a support function—it’s a driving force behind staffing success. Directing Disruption: The future of marketing lies in its ability to direct and manage disruption. For staffing firms, this means leveraging marketing strategies to stay ahead of industry changes and trends. Building Strong Brands: Effective marketing helps staffing firms build strong, recognizable brands that attract both clients and top talent. A well-positioned brand stands out in a crowded marketplace. Data-Driven Decisions: Modern marketing relies on data analytics to make informed decisions. Staffing firms can use these insights to target the right candidates and clients, improving placement success rates. Enhanced Candidate Experience: Personalized communication and targeted outreach enhance the candidate experience. Strategies for Success: At ClearEdge, we understand the critical role marketing plays in staffing success. Integrated Marketing Campaigns, Content Marketing, Social Media Engagement…just to name a few. Connect with us to elevate your marketing strategies and drive your staffing business forward! #Marketing #StaffingSuccess
-
While working with employer brand marketing teams, especially those with large frontline staffs, short videos have become a game-changer! They grab attention 8x more effectively than text. But the struggle is real – creating a consistent stream can feel overwhelming. Limited budgets, time constraints, and lack of in-house video expertise all play a part. This is where AI can be a game changer. It can automate research, generate fresh video ideas you might not have considered, repurpose existing content like presentations into engaging snippets, and even ensure everything aligns with your brand voice. Imagine creating personalized, bite-sized video content that truly resonates with your employees and potential hires – all without breaking the bank! Head over to the blog to see how AI can revolutionize your employer branding strategy: https://lnkd.in/gPDKniHs #employerbranding #AI #videomarketing #talentengagement Krita.ai
Make Employer Brand Videos on a Budget
https://krita.ai
-
Having seen the inner workings of countless marketing teams, I can attest to the crucial role a seasoned marketing leader plays in driving success. Navigating the intricacies of the marketing world demands a strategic guide. A fractional CMO allows companies to harness strategic marketing minds without the overhead.
After 15 years of running a marketing agency and seeing thousands of companies' marketing teams and strategies up close, I've learned that the success of a company's marketing is definitively linked to who's leading marketing. It's clear that when marketing is led by someone with the right marketing expertise, that is engaged in and by the process, and empowered to impact crucial decisions around budget and strategy the results follow. Some founders are marketers, big businesses have qualified CMOs, but many small- to mid-size companies are playing the game without a qualified marketing lead. These companies often assign marketing to individuals who lack some combination of enthusiasm, experience, or expertise in marketing. For instance, marketing may be bolted on to the purview of the Director of Sales or the CTO. At Avalaunch, we understand the unique challenges small to midsize companies face. Hiring, managing, and affording a CMO can be a puzzle. That's where our Fractional CMO services step in, providing you with an experienced marketing leader to work hand-in-hand with your team. Why go fractional? It's about bringing expertise and experience with flexibility. No employee strings attached, just an expert-led focused partnership to craft and execute winning strategies. Our recent journey with a financial institution speaks volumes: 1️⃣ Through extensive audience and product research using proprietary focus group technology, Converge, we gained several key insights, including: 2️⃣ The need for geographic expansion through the establishment of new branch locations and general brand awareness 3️⃣ We then developed a core foundational marketing approach that integrated both traditional and digital methods and implemented a new era of data reporting to validate campaigns. This approach has led to goal-surpassing results for loan applications (over 100% of goal!) 4️⃣ We had a lot of fun helping to successfully negotiate a new naming rights deal with a coliseum which will help tremendously with the branding need This recent comment from the CEO sums up the results perfectly, “David, I feel like our marketing has gone from preschool to graduate school.” That is what expert-led marketing leadership feels like! Ever wondered if a Fractional CMO is the missing piece in your marketing puzzle? Let's chat about it! 🗣️💬 #MarketingTransformation #FractionalCMO #BusinessInnovation
-
-
After 15 years of running a marketing agency and seeing thousands of companies' marketing teams and strategies up close, I've learned that the success of a company's marketing is definitively linked to who's leading marketing. It's clear that when marketing is led by someone with the right marketing expertise, that is engaged in and by the process, and empowered to impact crucial decisions around budget and strategy the results follow. Some founders are marketers, big businesses have qualified CMOs, but many small- to mid-size companies are playing the game without a qualified marketing lead. These companies often assign marketing to individuals who lack some combination of enthusiasm, experience, or expertise in marketing. For instance, marketing may be bolted on to the purview of the Director of Sales or the CTO. At Avalaunch, we understand the unique challenges small to midsize companies face. Hiring, managing, and affording a CMO can be a puzzle. That's where our Fractional CMO services step in, providing you with an experienced marketing leader to work hand-in-hand with your team. Why go fractional? It's about bringing expertise and experience with flexibility. No employee strings attached, just an expert-led focused partnership to craft and execute winning strategies. Our recent journey with a financial institution speaks volumes: 1️⃣ Through extensive audience and product research using proprietary focus group technology, Converge, we gained several key insights, including: 2️⃣ The need for geographic expansion through the establishment of new branch locations and general brand awareness 3️⃣ We then developed a core foundational marketing approach that integrated both traditional and digital methods and implemented a new era of data reporting to validate campaigns. This approach has led to goal-surpassing results for loan applications (over 100% of goal!) 4️⃣ We had a lot of fun helping to successfully negotiate a new naming rights deal with a coliseum which will help tremendously with the branding need This recent comment from the CEO sums up the results perfectly, “David, I feel like our marketing has gone from preschool to graduate school.” That is what expert-led marketing leadership feels like! Ever wondered if a Fractional CMO is the missing piece in your marketing puzzle? Let's chat about it! 🗣️💬 #MarketingTransformation #FractionalCMO #BusinessInnovation
-
-
As we head into the new year, brands are expected to face a number of challenges, given the uncertain state of the global economy. Additionally, AI, which was one of the breakthroughs of 2023, is also predicted to continue its rapid development. In this blog, we take a look at three key trends mentioned by leading marketing voices around the world, including: 1. Practicality over purpose 2. AI's rise 3. Building a strong employer branding -- P/s: We have a webinar this Friday - "The Next Generation of Brand Tracking", where we'll talk about opportunities to grow in 2024 in term of branding. Hope to see you there. 🗓️ Set your reminder: 2 PM, Friday 26th January 2024, via Microsoft Teams. 👇 Sign up in the link in the comment.
2024 Marketing forecast: prioritising value and efficiency in a shifting economy
decisionlab.co
-
A Premier Digital Marketing Institute & Agency. We offering Online Courses in Digital Marketing called Digital Business Booster.
"Ready to dive into the fast-paced world of digital marketing? Explore the endless opportunities and exciting career prospects in this dynamic field. From crafting compelling content to leveraging cutting-edge technologies, a career in digital marketing offers the chance to make a meaningful impact and drive business growth. Are you ready to unleash your creativity and strategic prowess? Let's shape the future of marketing together! #DigitalMarketing #CareerOpportunity #MarketingInnovation"
-
Are you looking to exponentially grow your business? Look no further than HMB Solutions! Here are the top five reasons you should select us as your marketing partner: 1️⃣ Expert Strategy: With HMB Solutions, you get a dedicated team of marketing experts who will develop a comprehensive strategy tailored to your business goals. We know how to reach your target audience and deliver the right message at the right time. 2️⃣ Effective Campaign Execution: Our team excels at executing multichannel campaigns that deliver results. From digital marketing to traditional advertising, we have the skills and experience to optimize your campaigns and maximize your ROI. 3️⃣ Compelling Content Creation: At HMB Solutions, we understand the power of compelling content. Whether it's engaging copy, eye-catching visuals, or captivating videos, we'll create content that grabs the attention of your audience and drives them to take action. 4️⃣ Data-Driven Analytics: We believe in the power of data. Our analytics team will track and measure the performance of your campaigns, providing you with meaningful insights and actionable recommendations. This continuous optimization ensures that your marketing efforts are always on the right track. 5️⃣ Collaborative Partnership: When you choose HMB Solutions, you're not just hiring a marketing firm – you're entering into a collaborative partnership. We value your input and ideas, and we'll work closely with you to create campaigns that align with your brand and vision. Ready to take your business to new heights? Choose HMB Solutions and experience the power of our strategic marketing solutions that drive exponential growth. Contact us today to learn more! #HMBsolutions #MarketingExcellence #growyourbusiness
-
-
As we head into the new year, brands are expected to face a number of challenges, given the uncertain state of the global economy. Additionally, AI, which was one of the breakthroughs of 2023, is also predicted to continue its rapid development. In this blog, we take a look at three key trends mentioned by leading marketing voices around the world, including: 1. Practicality over purpose 2. AI's rise 3. Building a strong employer branding -- P/s: We have a webinar this Friday - "The Next Generation of Brand Tracking", where we'll talk about opportunities to grow in 2024 in term of branding. Hope to see you there. 🗓️ Set your reminder: 2 PM, Friday 26th January 2024, via Microsoft Teams. 👇 Sign up in the link in the comment.
2024 Marketing forecast: prioritising value and efficiency in a shifting economy
decisionlab.co
-
As we head into the new year, brands are expected to face a number of challenges, given the uncertain state of the global economy. Additionally, AI, which was one of the breakthroughs of 2023, is also predicted to continue its rapid development. In this blog, we take a look at three key trends mentioned by leading marketing voices around the world, including: 1. Practicality over purpose 2. AI's rise 3. Building a strong employer branding -- P/s: We have a webinar this Friday - "The Next Generation of Brand Tracking", where we'll talk about opportunities to grow in 2024 in term of branding. Hope to see you there. 🗓️ Set your reminder: 2 PM, Friday 26th January 2024, via Microsoft Teams. 👇 Sign up in the link in the comment.
2024 Marketing forecast: prioritising value and efficiency in a shifting economy
decisionlab.co
-
Quantitative Market Research Consultant @ Decision Lab | Consumer Insight, Reporting, Data
As we head into the new year, brands are expected to face a number of challenges, given the uncertain state of the global economy. Additionally, AI, which was one of the breakthroughs of 2023, is also predicted to continue its rapid development. In this blog, we take a look at three key trends mentioned by leading marketing voices around the world, including: 1. Practicality over purpose 2. AI's rise 3. Building a strong employer branding -- P/s: We have a webinar this Friday - "The Next Generation of Brand Tracking", where we'll talk about opportunities to grow in 2024 in term of branding. Hope to see you there. 🗓️ Set your reminder: 2 PM, Friday 26th January 2024, via Microsoft Teams. 👇 Sign up in the link in the comment.
2024 Marketing forecast: prioritising value and efficiency in a shifting economy
decisionlab.co
