WBR Insights - eCommerce’s Post

🚀 Get your week off to the best start with some Exciting revelations from the eTail Europe 2024 Playbook as we shed light on key strategies shaping the future of the eCommerce industry. Here are some standout findings. Be a part of the journey… Download your FREE copy here 👇    https://lnkd.in/eqzNmmZq   🍪🍪 AI Ate and Left No Crumbs   The Generative AI boom of 2023 could not have come at a better time for retail brands, with the impending removal of third-party cookies set to leave brands with a data hole to fill. Third-party cookies have long been crucial to the industry's personalisation efforts. However, our research suggests AI solutions such as chatbots will be used to obtain more first-party data with their removal.   The conversational service that chatbots offer allows consumers to interact with retailers using AI-generated dialogue. By doing so, consumers are providing the AI with great amounts of data for retailers to use, which is helping to drive engagement and fill the hole left behind by third-party cookies.   🌠🌠 Look after your customers, and they will look after you   Consumers now expect brands to offer some type of value exchange in return for their business. Therefore, more and more retailers are releasing their own loyalty programme to increase engagement and encourage loyalty. With so many options out there, retailers must ensure the type of programme they offer provides consumers with true value.    According to our research, 48% of respondents offer a points/reward programme. For many retailers this will work, with consumers purchasing often enough for points to accrue regularly. For retailers where consumers purchase irregularly, one-off rewards such as cashback may be more suitable.   🤖🤖 AI'll be there for you   Our research indicates that many in the industry are struggling with data management, and obtaining the necessary insights for those who need it. A theme that is emerging across many industries is artificial intelligence.   A massive 92% of respondents to our survey are investing in AI technologies to improve merchandising efficiency and provide essential data intelligence to e-commerce teams. From workflow enhancements and process automation, to fraud protection and demand prediction, the value of AI cannot be overstated. Undoubtedly, AI will be a key focus for the industry in 2024 and beyond.   The research in this report has built a roadmap for your year ahead in eCommerce to strive towards your goals! #eCommerce #eCommerceInsights #Insights

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It will be interesting to see how retailers pivot their strategies, if at all, as a result of Google's latest delay in deprecating third-party cookies.

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