WDIR’s Post

2 use cases that show the power of embedded B2B payments👇 1️⃣ A manufacturing SaaS company that provides supply chain management software can integrate embedded payments to enable its B2B customers to pay for goods and services directly within the platform. This can streamline the payment process, reduce errors, and improve the overall user experience. Before embedded payments, B2B customers may have used multiple payment methods, leading to a fragmented and inefficient payment process. After embedded payments, the payment process is intuitive, and payments can be easily sent and received. 2️⃣ Healthcare: A healthcare SaaS company that provides electronic health record (EHR) software can integrate embedded payments to enable its B2B customers to pay for healthcare services directly within the platform. This can simplify the payment process, reduce the risk of errors, and improve the overall user experience. Before embedded payments, B2B customers may have used multiple payment methods, leading to a fragmented and inefficient payment process. After embedded payments, the payment process is streamlined, and transactions are seamless. #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #Payments #embeddedb2bpayments #embeddedpayments #Saas #CrossBorderPayments #UXWriting #Banking #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #businesspayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #fractionalux #uxdirector #uxleader #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer 

Late payments are a major issue for suppliers in B2B transactions. The long payment cycles can disrupt their cash flow, which in turn can make it difficult for them to meet critical operational expenses. However, this presents a significant opportunity for payment solutions providers to create user-friendly solutions that prioritize timely payments, thereby supporting suppliers in fulfilling their financial obligations. B2B payment solutions can address the pain points associated with late supplier payments and foster positive relationships between buyers and suppliers. Here's how user-centric design can reduce late payment frustrations: 1. Seamless Onboarding: Simplifying the onboarding process and providing clear instructions ensures suppliers can quickly and easily join the payment platform. 💡By reducing friction and complexity, suppliers are more likely to engage and remain committed to the platform. 2. Intuitive Navigation: A well-designed user interface with intuitive navigation enables suppliers to locate relevant information effortlessly. 💡 Clear and concise labels, logical grouping of features, and easily accessible help sections empower suppliers to find answers to their questions independently. 3. Real-Time Notifications: Leveraging push notifications and alerts, B2B payment solutions can keep suppliers informed about payment statuses, upcoming due dates, and any potential delays. 💡These proactive notifications establish transparency, ensuring suppliers are aware of their payment status, which in turn helps them plan and manage their cash flow effectively. Get more UX insights in B2B payments 👉 WDIR #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #Payments #embeddedb2bpayments #embeddedpayments #Saas #CrossBorderPayments #UXWriting #Banking #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #businesspayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #fractionalux #uxdirector #EIPP #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer 

Interoperability is a massive UX opportunity in B2B payments. For example, in Accounts Payable (AP) and Accounts Receivable (AR), there's a lot of unnecessary back and forth between buyers and suppliers on what systems to use, modalities, etc. All of this leads to wasted time, frustration, and an underwhelming payment experience. When B2B payments are user-centric, prioritizing interoperability, they can create a more intuitive and secure payment experience. Here's how: 1️⃣ Enhanced Communication: An intuitive supplier portal creates a seamless channel for communication between you and your suppliers. With user-friendly interfaces and features like real-time messaging, you can easily resolve payment issues, collaborate on projects, and build trust-based relationships. 2️⃣ Streamlined Payments: The ability to navigate supplier portals with ease speeds up the payment process. This not only pleases suppliers but also helps your business maintain a healthy cash flow and reduce payment delays. 3️⃣ Data Security: Prioritizing robust security features within your portal ensures that sensitive information is safeguarded. This builds trust with both suppliers and customers, reducing the risk of data breaches and potential legal consequences. 4️⃣ Customization and Incentives: A user-centric portal allows for tailored payment processes, ensuring that both you and your suppliers can take advantage of discounts, early payment incentives, and other opportunities for revenue growth. #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #instantpayments #embeddedb2bpayments #embeddedpayments #Saas #CrossBorderPayments #UXWriting #CBDC #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #realtimepayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #EIPP #digitalcurrency #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer 

In a total addressable market of $27 trillion dollars, only 5% of that is embedded payments. This is a huge opportunity for SaaS companies! Here's how to choose the right payments partner: 1️⃣ Global managed payment network: A robust payment network enables SaaS companies to offer their B2B customers a seamless payment experience, regardless of their location or preferred payment methods. 2️⃣ Simplified payment process: The selected platform should make the payment process more intuitive and efficient for both the SaaS company and its B2B customers. 3️⃣ Integration capabilities: This is a big one! The platform should support the integration of payment solutions into both customer and enterprise experiences, ensuring a consistent and integrated payment experience across all touch points. Many payments platforms are legacy systems built in the 80s and 90s that need to "go offline" for maintenance and are lack the integration capabilities to meet B2B customer expectations. Embedded payments in B2B transactions offer a wealth of opportunities for SaaS companies across various industries. See the use cases in manufacturing, healthcare, and logistics in the comments below 👇 #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #Payments #embeddedb2bpayments #embeddedpayments #Saas #CrossBorderPayments #UXWriting #Banking #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #businesspayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #fractionalux #uxdirector #EIPP #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer 

In B2B payments, there's data overload. What's missing is compelling stories with that data that add real value to B2B customers. Here's how to do this 👇 💡 Understand your customers’ needs and preferences by segmenting, collecting qualitative insights, and empathizing with their emotions. 📊 Deliver hyper-personalization and tailored insights using UX writing to bridge the gap between AI-generated insights and actionable human plans. 📱Communicate through multiple channels and formats, optimizing for speed, convenience, and security to provide a consistent and seamless experience. 💳 Provide a frictionless experience beyond the transaction by offering various payment options, ensuring security, and delivering ongoing support and value to build long-term relationships. Get the full read by clicking the link in the comments! #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #Payments #CrossBorderPayments #UXWriting #Banking #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #businesspayments #churn   #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #fractionalux #uxdirector #uxleader #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer 

With changing B2B buyer preferences, having customer data alone is not enough. You need to turn data into insights, and insights into compelling stories. Stories that resonate with your customers, that show them how you can solve their problems, that make them feel valued and understood. #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #Payments #embeddedb2bpayments #embeddedpayments #Saas #CrossBorderPayments #UXWriting #Banking #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #businesspayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #fractionalux #uxdirector #uxleader #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer 

Strategic design is key to seamless, intuitive, and secure B2B payments. Here are 5 strategies to improve the B2B checkout process 👇 1️⃣ Optimizing the B2B checkout process is crucial for speeding up transactions in B2B payments. For instance, simplifying the process can involve integrating systems to automate invoice processing, reducing the time it takes for transactions to be completed and invoices to be paid. 2️⃣ By simplifying the checkout process, you can introduce features like saved payment methods and quick order forms, reducing transaction times for clients and increasing efficiency. For example, implementing a one-click reordering system for frequently purchased items can significantly expedite the checkout process, leading to time savings for both the buyer and seller. 3️⃣ A streamlined checkout process can also reduce payment errors and associated costs. For instance, integrating automatic payment reconciliation capabilities can help identify and rectify errors in payment processing, reducing the likelihood of costly manual intervention and reconciliation efforts. 4️⃣ Focusing on optimizing the user experience for B2B payments can help reduce abandoned carts, preventing missed revenue opportunities. Implementing personalized, localized, and user-friendly interfaces can reduce friction in the payment process, leading to lower cart abandonment rates and greater revenue capture. 5️⃣ To convince the C-Suite of the importance of UX in B2B payments, presenting concrete data on faster approval times, reduced errors, and higher client satisfaction ratings can demonstrate the real impact of UX improvements. For example, showing metrics that illustrate a 20% reduction in payment approval times and a 30% decrease in payment processing errors post-implementation of UX enhancements can provide compelling evidence of the tangible benefits. #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #instantpayments #embeddedb2bpayments #embeddedpayments #Saas #CrossBorderPayments #UXWriting #CBDC #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #realtimepayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #EIPP #digitalcurrency #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer 

The Business Value of UX in B2B payments👇 A well-designed UX can have a profound impact on the payment journey in B2B payments. By providing a seamless payment experience, payment leaders can: 1. Boost Purchasing Power: Strategic credit terms can empower buyers to make larger purchases, elevating the Average Order Value (AOV) and contributing to the Lifetime Value (LTV) of customers. 2. Prevent Lost Sales: Offering diverse and preferred payment options can prevent buyers from abandoning purchases due to friction during checkout, ensuring customer retention and sustained revenue. 3. Stronger Supplier Relationships: Timely, accurate payments build trust with suppliers. This can lead to better terms, more reliable delivery, and a stronger overall supply chain. More on the competitive edge that frictionless UX gives you in the comments! #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #instantpayments #embeddedb2bpayments #embeddedpayments #Saas #CrossBorderPayments #UXWriting #CBDC #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #realtimepayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #EIPP #digitalcurrency #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer

Payment leaders, such as banks, fintechs, card networks, or payment service providers, can leverage UX experts in B2B payments like WDIR, to drive the adoption of virtual cards in B2B payments, by following these steps: 🧠 Understand: Understand the needs, pain points, goals, and behaviors of their target users, both buyers and suppliers, in the B2B payments context. 🎨 Design: Design virtual card solutions that are user-centric, that is, that address the user needs, solve the user pain points and achieve the user goals. 📊 Test: Test and validate virtual card solutions with real users, to ensure that they are intuitive, desirable, and valuable. 📈 Iterate: Iterate and improve their virtual card solutions based on the user feedback and data, to ensure that they are relevant, competitive, and innovative.  #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #Payments #embeddedb2bpayments #embeddedpayments #Saas #CrossBorderPayments #UXWriting #Banking #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #businesspayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #fractionalux #uxdirector #EIPP #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer 

Are you looking to improve your B2B payments strategy? Make user-centricity the cornerstone of your long-term business growth. By prioritizing the needs of your customers, you can boost satisfaction, build loyalty, and achieve long-term success. Here's why: 🚫 The challenge B2B payments can be unnecessarily complex, time-consuming, and expensive, which can impact cash flow and business relationships. 💡 Importance of User-Centricity As time goes by, B2B customers are increasingly prioritizing efficiency, security, and convenience when choosing a B2B vendor. Transformative Aspects of User-Centricity in B2B Payments 1) User-centricity enables seamless payment processes, eliminates friction in transactions, and enhances customer satisfaction and loyalty. 2) Personalization and customization further improve the user experience, while fostering collaboration and trust among stakeholders, boosting efficiency and security. 3) User-centricity drives innovation and differentiation in payment solutions while promoting sustainability and social responsibility in payment practices. Get more insights on the long-term power of user-centricity by clicking the link in the comments! 🌐 WDIR works with banks, fintechs, and other B2B Payments stakeholders globally to develop user-centric payment strategies that ensure long-term business growth. Get in touch today! #BaaS #SMB #UserExperience #B2BPayments #FinTech #WDIR #uxstrategy #GlobalPayments #DigitalPayments #Payments #CrossBorderPayments #UXWriting #Banking #DigitalBanking #PayTech #ConversationalUI #UXAgency #internationalpayments #embeddedfinance #uxtips #contentdesign #businesspayments #churn #paymentfailure #americanexpress #visa #mastercard #cfo #openbanking #accountspayable #accountsreceivable #fractionalux #uxdirector #uxleader #financialtechnology #fintechindustry #fintechnews #chieffinancialofficer