Motherland’s Post

We made a total of six films for Horlicks' Nurture the Curiosity campaign. Two of them feature Jehan Daruvala's story; the first, a main film that marries his story with a narrative we wanted to put forth, and the second, a testimonial film capturing his story the way he would tell it. The other four films were similar testimonials, but about young girls and boys with parents that nurtured their curiosities, be it chess, geology, diving, or playing the tabla. I enjoyed, as I always do, the film process (and working with my favourite production house always makes it even better) but what I thought was lovely was the opportunity to say something different, however slight. Advertising and through it, Indian households, push varying definitions of success and validation to the country's children. Parents push, or try to push, a child into a direction that they believe brings success. But times have changed; the things that make careers come alive, the very possibilities themselves, have changed. Skills that a person requires to thrive in a work environment have changed, and work environments have been more diverse. That was the basis of our campaign: the fact that there's most definitely a new wave in the professional world for the new generation, and that we wanted Horlicks to be at the crest of that wave. And so we focused on the emotional part of this story: that it's not simply about preparing your child for the future, but to do it in a way that is nurturing, holistic, and empowering. We had a little piece of magic to play with: the beauty that exists in childlike curiosity. We used it to paint a new picture of parenting: to guide and channel, rather than push and pull. The larger Horlicks objective was to encourage Millennial Moms to see this picture: that curiosity could, if nurtured and fuelled, turn into a passion that could eventually become a career. And wouldn't we want our kids making careers out of the things that pique their curiosity? 

**Unveiling the Magic: A Glimpse Behind the Scenes of Cinema** While the silver screen dazzles audiences with captivating stories and breathtaking visuals, the true magic of cinema often lies behind the scenes. Behind every memorable scene, there's a team of dedicated professionals working tirelessly to bring the director's vision to life. Let's peel back the curtain and explore the fascinating world behind the cinema: **Scriptwriting:** It all begins with a story. Scriptwriters craft narratives that capture the imagination of viewers, laying the foundation for the entire film. **Pre-Production:** Months before cameras roll, meticulous planning takes place. Producers secure funding, directors scout locations, and production designers create sets that transport audiences to different worlds. **Casting:** Casting directors sift through countless auditions to find the perfect actors to breathe life into the characters. Chemistry tests and callbacks help assemble the ideal ensemble cast. **Production:** Lights, camera, action! The heart of filmmaking unfolds on set, where directors collaborate with cinematographers, actors, and crew members to capture scenes that resonate with audiences. **Costume Design:** Costume designers meticulously craft wardrobes that reflect characters' personalities, era, and setting, enhancing storytelling through fabric and color. **Makeup and Hairstyling:** Makeup artists and hairstylists work their magic, transforming actors into characters through prosthetics, wigs, and cosmetics, ensuring continuity throughout filming. **Special Effects:** From practical effects to CGI wizardry, special effects teams create the spectacle that brings fantasy worlds to life, whether it's a dazzling explosion or a mythical creature. **Post-Production:** The editing room becomes the final battleground, where editors weave together footage, sound, and visual effects to sculpt the film's narrative and pacing. **Sound Design:** Sound designers layer audio elements—dialogue, music, and sound effects—to evoke emotions, enhance tension, and immerse audiences in the cinematic experience. **Marketing and Distribution:** Even after the final cut, the work isn't over. Marketing teams promote the film through trailers, posters, and press junkets, while distributors ensure it reaches theaters worldwide. **Audience Reception:** Ultimately, the true measure of a film's success lies in its reception by audiences. Reviews, box office numbers, and awards ceremonies provide feedback and recognition for the collective efforts of everyone involved. #snsinstitutions #desingthinking #designthinkers

Hi, my name is Cem, the executive producer and CEO here at Amazen Films. In this video, I will show you how we approach each production to help you plan your next film more accurately. Although strategy, design, story creation, distribution, and promotion are vital and handled by our designated teams, I won’t delve into those details here. Let’s consider a testimonial, an interview, or even a simple music video. These can be achieved with an average camera operator, who typically works with a basic kit and a couple of lights to add depth and create a nicer atmosphere. However, if we have a simple story, perhaps for a social media post, we will require a better camera operator with storytelling know-how. They will need a location (which may have a cost), their kit, a story, and a shot list, which we also call a storyboard in bigger productions. These professionals will cost more, but the production is still fairly simple. It gets more complex when we start adding details to the story. For example, if we have actors, we will need a director with a wireless monitor to assess what is being captured. If the camera and actors need to be actively moving, we will probably need a focus puller with their own monitor to control the lens accurately. If the light at the location is insufficient or not helping the story, then a light technician and some lights may be needed. The location needs to be scouted and may require permits or negotiations with the owners and some decor with various additional props. The actors may need a hair and makeup artist and stylist to find their ideal outfit to help the story reach its ideal audience. As you can see, the list goes on and can grow exponentially. An average TV commercial requires approximately 50 creative, technical, and production crew members on set at all times. But it isn’t all bleak. There are many ways we can help manage the budget. If live action is too costly or not viable, a 2 or 3-dimensional animation and/or motion graphics can be the best alternative. As in this short example, it can even enhance the impact of a concept otherwise difficult to convey. Here you see a commercial for a new range of products that took us three days to shoot, with a smaller team but still 20-strong. Post-production, including editing, sound design, and color grading, took a further 4 to 5 days. This can give you some idea of the overall costs, considering the number of experts required to achieve the best results. It may still sound like a daunting task, but with an expert partner with a full internal vision like ours, anything is possible. All of us at Amazen Films will accompany you along the way in making the ideal decisions to achieve the best results. Want to up your video marketing efforts? Set up a consultation with us today: https://lnkd.in/d_SiUAh7 #digitalmarketing #videomarketing #brandgrowth #digitalcontent

Is it just me who's watched the PEACHY DEN x Olivia Neil campaign video 100 times?! The Devil Wears Prada opening scene reference, the caption, and the creator - it is iconic! This is the perfect example of where to use a creator in a campaign, it made the video more iconic, and it maximised reach and engagement with a lot of the comment section being fans of Olivia. There is often the decision now for brands of whether to use creators or models in their campaigns, there is a place for both and this video would have still been amazing with a model, but there are some moments where a creator just makes complete sense and this was one of them. #influencercampaign #brandcampaign #influencermarketing

Headshot Create your own Spotlight on Success: Captivating Actor Headshot Techniques Captivating Actor Headshot TechniquesIn the competitive realm of acting, first impressions are crucial, and an actor headshot is more than a photograph; it's your ticket to the spotlight. At PhotoFixTeam, we excel in the art of perfecting every pixel of your actor headshot.

🎥 In the world of video production, every moment on set is a testament to the power of teamwork. Whether it’s the cinematographer, set decorator, makeup artist, actor or producer, trusting your crew with their individual expertise allows you to get the perfect shot, solve unexpected challenges and transform visions to reality. Ultimately, this trust is crucial to creating compelling narratives that resonate with audiences. 👋 Let's tell your story! Message me to discuss how we can collaborate on your next video project and create something memorable! #VideoProduction #Filmmaking #Teamwork #Collaboration #Storytelling

Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction

Here's the rundown: ✅ Jym Benzing needed on-brand talent for a cosmetic brand's online series. ✅ He turned to Backstage to find the right hires on a tight timeline. ✅ The client was thrilled with the professionalism and expertise of the talent from Backstage. Read more about how the veteran producer and casting director used Backstage to cast experienced actors for a cosmetic client’s online makeup tutorial video series: https://bit.ly/4gxt7pL #Backstage #Strategy #Content #ContentStrategy #ContentCreation #Brand #Branding #BrandStrategy #BrandContent #Deadlines #Expertise

Clients say " I just need a video" and then at times they're surprised at the investment of time and money involved. Why does it take time and money to produce videos? First of all it's a process. You have to go through many ideas before you decide on the approach and content. Now you're deciding the level of production. Do you need client monitors, do you need a makeup artist, do you need actors, do you need to find locations or perhaps travel. What resolution cameras should you use, and how many? Ok now it's time to edit, you can edit any number of ways. Different lengths, different proportions. Are you matching brand guidelines, or perhaps you have to create them. Then there's revisions and more revisions. How many people are involved in coming to a final product. Love to partner with you on your next project, please remember it's a process! #contentcreators #videoproduction #postproduction

YOUR VALUE Determining your value in media production involves a multifaceted approach, considering your role, responsibilities, experience level, and unique skills. Whether you’re a department head, a key crew member, or somewhere in between, understanding how to gauge your worth is crucial for career advancement and negotiation. Role and Hierarchy Your position within the production hierarchy significantly influences your value. Department heads like Directors of Photography, Production Designers, and Chief Editors wield considerable influence over the creative direction and execution of projects, reflecting higher value. Similarly, roles with specific technical expertise, such as Camera Operators, Gaffers, or Makeup Artists, are invaluable for their contribution to the visual and aesthetic elements of production. Experience Level Experience adds to your value exponentially. With each project, you gain not only technical skills but also problem-solving abilities, industry knowledge, and professional networks. Seasoned professionals often have a portfolio that showcases their versatility and successes, making them more sought-after. Specialization vs. Versatility Specialization in a niche area, such as drone cinematography, special effects makeup, or historical wardrobe design, can set you apart in a crowded field, potentially increasing your value. Conversely, versatility and the ability to wear multiple hats effectively, especially in smaller productions or independent projects, can also enhance your worth. Reputation and Reliability Your reputation for reliability, creativity, and teamwork contributes significantly to your value. Professionals known for delivering high-quality work on time and within budget are highly valued. Building a positive reputation involves consistent performance, effective communication, and the ability to collaborate well with others. Education and Training While on-the-job experience is crucial, formal education and training in your field can also enhance your value. This might include film school degrees, technical certifications, or specialized workshops. Continuous learning demonstrates your commitment to your craft and willingness to stay updated with industry trends and technologies. Negotiation Skills Understanding your value is one thing; effectively communicating it is another. Develop negotiation skills to articulate your worth and advocate for appropriate compensation and opportunities. Be prepared with examples of your work, positive feedback from past projects, and a clear understanding of market rates for your role and experience level. Networking and Visibility Increasing your visibility through networking can also elevate your value. Attend industry events, participate in workshops and panels, and engage with peers and mentors online and offline. A strong professional network not only opens doors to new opportunities but also enhances your credibility and worth in the industry.