POCAM - People of Colour in Advertising & Marketing’s Post

Endorsements 2.1: Local Media Influence - #CTP Rethinking Endorsements, there is a smarter way to seek and receive endorsements that matter. Today, David discusses America’s most trusted news sources and how local media’s endorsements are not what they may seem. Listen and comment. Pew Research Center, “Americans’ Changing Relationship With Local News,” May 7, 2024: https://lnkd.in/gjCb_M-E 2024 Orlando Sentinel Media Kit: https://lnkd.in/eCiDV7hZ Agree or disagree with what we said? Please share your comments with us to continue the conversation or DM us on our socials. We appreciate it if you "Like" and comment to continue the conversation. Join our #community by subscribing to our YOUTUBE channel: @J-Washington, and hit that notification button! #Florida #Biden #Trump #Harris #TrumpVance #politicalinnovation #politics #campaigns #endorsements #localmedia #newapproach #politicalinnovator #ThirteenKeys #CTP #Election2024 #politicalconnections #TimeToWin #PewResearchCenter @ocwatchfl @FloridaDems @FloridaGOP @orlandosentinel DISCLAIMER The views and opinions expressed in the J & Washington Network belong solely to the content creators and do not represent the views or opinions of J & Washington clientele or its business partnerships.

Want your research to be more inclusive but not sure where to start? Join this fantastic Market Research Society (MRS) event at the end of November, chaired by Dscout's own Graham Idehen and a knowledgeable panel of guests to walk you through the latest best practice for inclusion in methodology, language, samples, and accessibility by design. Not making a change because you're scared of making mistakes needn't be an excuse. Did I mention that the webinar is free to register for? https://lnkd.in/eW6VcMvf

Are you looking to elevate your brand's cultural relevance and make a meaningful impact? Our FREE Cultural Impact Audit is designed to help you understand and enhance your brand's connection with diverse communities. This comprehensive audit will provide you with actionable insights to foster inclusivity, drive engagement, and amplify your brand's message. Don't miss out on this opportunity to transform your brand's cultural footprint. Click the link below to get started and unlock your brand's full potential! 🚀 👇 Get Your Free Cultural Impact Audit 👇 https://lnkd.in/gTw5uTpB #CulturalImpact #BrandStrategy #InclusiveMarketing #Diversity #EvolutionDMA #MarketingAudit #BrandGrowth #CommunityEngagement

Kate Middleton's return to the spotlight, with the Trooping of the Colour, gave me the chance to reflect on the media and social media firestorm that engulfed her cancer diagnosis. Teaching #MediaRelations at Sheridan College gives me a captive audience for my musings about the evolving state of media (...I am sorry to my students). This started as a lecture case study (Kensington Palace v the People) and now it's a LinkedIn post - 📣 A Royal Wake-up Call: Changing Transparency Expectations for Public Institutions 📣 As one of the most famous women in the world, Kate Middleton's illness would always have been news - but the rabid public dialogue was not inevitable. Kensington Palace’s shockingly poor communication strategy was built on an outdated understanding of new and traditional media, oblivious to how societal expectations of our leaders have changed. Marshal McLuhan’s famous axiom “the medium is the message” is still true; in this context, the immediacy of social media has changed our shared expectations about transparency, authenticity and accessibility for public figures. In the last year, we have collectively watched two wars unfold on social media: recorded and reported by people experiencing those events in real time. Traditional media coverage is constantly being validated and challenged by alternate sources, and there are more alternate sources than ever. As consumers of information, our benchmarks have moved. Tiktok is the primary search engine for Gen Z, for good reason: there is a niche for everything. The reaction to the Princess of Wales’ sudden departure from the public eye - with “Where’s Kate” theories that ranged from kooky to sinister - was driven by a series of communications blunders predicated on a stubborn refusal to admit that the public contract we share with our leaders and institutions has changed. The subsequent release of a heavily edited photo of the Princess and her three children took this crisis to unprecedented levels. Obvious photoshop errors were identified by social media users almost immediately. This was followed by a dramatic “kill order” issued by news wire services - because the heavily edited photo failed to meet their journalistic standards. This led to serious questions about the Palace as a “trusted source” for media outlets. The implications are huge: this is a public institution that represents the head of state for one of the most powerful countries in the world, and media outlets as disparate as Agence France Press and the Daily Mail were forced to - with good reason - question their credibility. With the decline of traditional media and proliferation of alternate information sources, “truth” is more accessible and therefore more subjective than ever. The public expects transparency, accessibility and accountability from our leaders, and - with the transfer of power from media organizations to individuals - has the power to demand it. #newmedia #katemiddleton #transparency

We believe that every potential study participant deserves a good first impression. That's why we're committed to combining our media outreach strategies and dedicated CRC support to ensure a seamless and personalized experience. Results show that CRC support and media outreach are better together. That's why we waive our media management fees when you pair our services. You'll only pay for the media costs - we've got the rest covered. Don't just get noticed, get results. Let's talk about how WCG can help you recruit and retain more participants: https://lnkd.in/eWDG6RZ6 #WCG #recruitment #retention #mediaoutreach #clinicalresearch

🗣️ Understand Before Speaking: Audience is Key A great message is only compelling if it resonates with the right people. For EU associations, this means understanding various stakeholders' needs, concerns, and preferences—from policymakers to member organisations. Start by mapping out who they are and what matters most to them. 👉 Tip: Create detailed personas that represent your key audiences. Review and update these personas regularly to reflect changes in stakeholder priorities or external factors.

Ever wondered how media influences what we think about?   The Agenda-Setting Theory reveals the significant impact of media on shaping public opinion.   The Agenda-Setting Theory, formally developed by Maxwell McCombs and Donald Lewis Shaw in 1968, posits that the media has a significant influence on shaping public opinion by determining what issues to focus on and how much importance to give them.   Through their study, known as the "Chapel Hill study", McCombs and Shaw found a strong correlation between the issues that local news media covered as most important and what the public perceived as most important.   This theory suggests that the media has the power to:   1.Set the public agenda: by deciding what issues to report on and how prominently to feature them. 2.Influence public opinion: by making certain issues seem more important than others. 3.Shape public perception: by instilling in the audience what they should think about, rather than what they actually think.   #Ama #MediaKnowledge #AlphabetMediaAcademy #AMA #AlphabetMediaAcademy #PGCMM #PGDMM

At Avoq, we prioritize understanding the motivations of different audiences, helping us offer solutions that make an impact. Our 2024 RNC Impact Report dives into what media stories gained the most traction and what resonated online during last week’s convention. The findings help us understand how key moments from the Convention resonated inside the hall and online – and what contrasts in these reactions tell us about what’s important to stakeholder groups important to our clients. Check out the full report here: https://lnkd.in/gD9Dg2ji

Are you passionate about driving meaningful change in diversity work? The impact of colonization and racial hierarchies continues to hinder progress across all sectors—from education and employment to health and innovation. In a field lacking clear standards, it's crucial for diversity professionals to reflect on their practice and ensure their work truly serves underrepresented communities. In our latest blog post, we dive deep into the challenges facing diversity work today and pose essential questions for practitioners. Are we genuinely the best fit to lead this work? How do our experiences shape or limit the conversations we’re having? Join us as we explore the gaps in representation and the need for accountability in our field. Read the full post to challenge your own approach, participate in my anonymous survey, and register for our upcoming webinars where we'll tackle these issues head-on. Let's build excellence together! https://lnkd.in/evhRbAsc

One of the highlights of working at the National Co-ordinating Centre for Public Engagement (NCCPE) has been participating in the dialogue sessions with CaSE and NatCEN. These discussions were thought-provoking and reminded me that we are all human and we all want to have a say in decisions that impact us. Yet it is easy to think that some things are too complex to explain or that we do not have the time or resources to do so. As we face the many challenges of our time, we should consider how R&D comes across to people not involved in it. Whilst R&D plays a vital role in tackling these challenges, its success depends on considering real-life experiences and understanding and gaining approval from individuals across all parts of society. To do this we need to invest time in sharing knowledge, learning from one another, and enabling this to change priorities and set the direction of R&D. I have a lot of confidence in the People's Principles for Involvement in R&D and I am eager to see how researchers, academics and funders integrate them into their work. What are your thoughts on the principles?