We Are Social’s Post

#Digital2024 reveals that active social media user identities have passed the 5 billion mark! 🤯 That's 62.3% of the world's population. 📊✨ Dive into the depths of insights within We Are Social, Meltwater & Kepios' Global #Digital2024 Report – an expansive 550+ pages that unveil data points spanning the entire online ecosystem. ➡️ https://lnkd.in/dZTtFdRn

A comprehensive and detailed report around the Digital world for 2024. Worth to read especially for marketing or communication students!

As of #Digital2024 there are now more than 5 billion social users - 62% of the world's population. 😯 Check out the latest highlights on social media at We Are Social!

We Are Social's latest global report, #Digital2024 is here, and with over 5 billion people now on social media, there are some pretty big numbers to get into: 👀 The average social media user now spends 2 hours and 23 minutes per day on social platforms 🔎 6 in 10 Australians use social media to research brands and products they're considering buying 🎉 TikTok has the highest average time per Android user of any social platform globally, clocking in 34 hours per month. ❤️🔥Aussies are among the most prolific TikTok users globally, with over 42 hours spent on the platform per month (a big increase from 29 hours and 36 minutes just a year ago) 😜 Australians lead the world in Snapchat usage, spending 17 hours per month, significantly surpassing the global average of 3 hours. 📱 Users use an average of 6.4 different social media platforms a month Here you can find the *ehm* 561-page report full of global data and insights - but feel free to reach out for the TL;DR on how the world is using social media. Watch this space for the Australia-specific report later this month. #Digital2024 #GlobalDigitalReport #SocialMedia #socialplatforms #data #digital #socialtrends #ecommerce #mobile #socialmediastats #WeAreSocial

How do Australians spend their time online? Our Digital 2024 Australia report indicates a decline in traditional media usage and the growing importance of digital and social platforms. TikTok is stealing the spotlight, captivating users for over 42 hours a month - that's nearly 1.5 hours daily! Yet, Aussies engage across more than 6 social channels every month. To succeed, marketers must tailor their strategy to each platform's unique dynamics and user behaviours. Check out the report for more insights across social, digital, mobile, and e-commerce, and get in touch if you'd like to find out what it all means for your brand. #Digital2024 #SocialInsights #DigitalMarketing #WeAreSocial

We Are Social's Digital 2024 Australia report is here! It sheds light on our changing media landscape, showcasing a decline in traditional media usage and the growing importance of digital and social platforms. TikTok is stealing the spotlight, captivating users for over 42 hours a month - that's nearly 1.5 hours daily! Yet, Aussies engage across more than 6 social platforms every month. To succeed, marketers must master this diverse landscape, and tailor their strategy to each platform's unique dynamics and user behaviours.  Check out the report for more insights across social, digital, mobile and e-commerce. #Digital2024 #SocialInsights #DigitalMarketing #WeAreSocial 

We Are Social's Digital 2024 Australia 🇦🇺 report is here! It sheds light on our changing media landscape, showcasing a decline in traditional media usage and the growing importance of digital and social platforms. Key headlines are: 🛜 There are now 25.21 million internet users in Australia, representing 95% of the population, and 20.80 million social media identities, equating to 86.5% of the adult population. 📺 There is a notable decline in time spent watching broadcast and streaming TV, reading online and press content, streaming music, listening to broadcast radio, and podcasts, and using game consoles. 📲 Australian users just can't get enough of TikTok, which they open over 337 times a month, spending more than 42 hours a month. That's more than 1.5 hours/day!  📲 Facebook remains the favourite platform for nearly one in four Australians, who spend an average of 20 hours and 15 minutes per month. 📲 Australians stand out amongst top economies as the users spending the most time on Snapchat, with 17 hours and 2 minutes and 619 sessions per month. 🕹️ Gaming keeps growing, with 8 out of 10 Australian internet users aged 16 to 64 playing video games on any devices, and strong momentum behind hand-held gaming devices. Only virtual reality headsets have seen a decline year-on-year. 💃🏼 Influencer marketing spend has increased by 15% year-on-year. Only 8% of Australians feel represented in advertising, a stark -30% decline year-on-year 🛑 Almost 1 in 3 Australian adults use ad blockers and over 4 in 10 decline cookies at least some of the time. Check out the full report for more insights across social, digital, mobile and ecommerce, and get in touch if you have any questions  #Digital2024 #SocialInsights #DigitalMarketing #WeAreSocial 

A new guide can help you write social media posts that are more accessible for visually impaired people. The Royal National Institute of Blind People (RNIB)'s checklist includes a series of prompts and reminders to 'ensure that you’ve done everything you can do to make your content accessible to blind and partially sighted people': https://lnkd.in/etQyPFKW It includes things like limiting your use of emojis, and writing hashtags in camel case – like #CatsAndWitches rather than #catsandwitches. It was no surprise to us that almost half the tips centred around alt text. A cornerstone of the WCAG guidelines, the way alt text is utilised can be vital for user experience – both remembering to use it and knowing when not to. Striking the appropriate balance enables screen reader users to get a clear and accurate picture of a post or page, without being bombarded with unnecessary info. Social media apps are such a dynamic means of communication and entertainment, and many of them include features to make your posts more accessible. But in order to make a difference, we need to take the time to use them properly. If you'd like to know more about making your online content accessible, get in touch with us at https://lnkd.in/ddUatGc.

Marketing Myth #6 Websites Don’t Need to be Mobile-Friendly 100% false! 54% of global website traffic is from mobile. No mobile? Risk losing half your audience 61% won’t return if they have a bad mobile experience. Google favors content when it is mobile-friendly. How easy is your website to navigate? https://lnkd.in/ePePrR-N #mobileresponsiveness #responsivedesign #webdesign

Your website's gotta be mobile-friendly, or else you're missing out on a huge audience. 📱✨ Think about it: when's the last time you surfed the web on your phone? Exactly! Mobile optimization isn't just nice to have; it's a must for snagging more visitors and keeping 'em around. Ready to make your site a hit on mobile? Hit us up at LocalisedSEO! 🚀 #MobileSEO #DigitalMarketing #SEOstrategy