We Are Social’s Post

Diljit Dosanjh Concert Ticket Rush: A Masterclass in Marketing Hype Remember when Diljit Dosanjh's concert tickets sold out in seconds, even for those who weren't fans? It was a perfect example of the power of marketing hype. This isn't just about selling a product; it's about creating a desire for it. How did they do it? 1) Limited Availability: Creating a sense of urgency by limiting ticket availability. 2) Exclusive Pre-Sales: Offering early access to fans and VIPs. 3) Social Media Blitz: Leveraging platforms like Instagram and Twitter to build anticipation. 4) Celebrity Endorsements: Getting famous faces to promote the event. Another example: Remember when everyone was talking about the iPhone X launch? Apple created a massive buzz by keeping the design a secret until the last minute. This tactic generated immense excitement and anticipation among consumers. Key Takeaway: Effective marketing is about understanding your audience and creating a compelling narrative that resonates with them. By learning from examples like Diljit Dosanjh's concert and the iPhone X launch, you can apply these strategies to your own business and achieve remarkable results. #Marketing #Hype #ConcertTickets #DiljitDosanjh #Apple #iPhoneX #LimitedAvailability #SocialMediaMarketing #DigitalMarketing

Getting back into work after a great summer holiday, I've been reflecting on how it's already been over a year since I started at Samsung Electronics Nordic and I'd never believe how far I'd come until now. Here's just some of the great milestones I've accomplished over this last half-year with the help of my amazing teams: 🖥 Elevating and upholding the brand identity for the IT division's visual assets for different retailers websites. It is quite vital for both B2C and B2B customers to understand the different products, by directing and creating assets that make the customer journey easier, it's possible to make that purchase even more enjoyable. My favorite monitor as a designer, would probably be the ViewFinity monitor (5K - can you believe it? What more could you want!) 💡 I started executing ideas with my newest team, IML lead by Elin Wallberg Waldenström (and now with Therése Löfgren, welcome!) and coming up with new, trending ideas to reality. Me and Julia Karlsson put our brains together to plan the visuals and shoot productions that would work for short-form content, alot of it being steered by external factors of quick trends, collaborations and sometimes in very hectic times. It has been challenging, but also a great learning experience to shape the look & feel for the Tiktok platform, as well as producing in different locations. For me, I think it started with just someone (who would've thought I would be there?) holding a cardboard sign - Can you believe when I say this was one of our first viral tiktoks that reached 1M views? https://lnkd.in/d5VM2_cr 📲 Finding our Gen-Z audience through clear, well thought-out analysis, with the great minds of the Social team Sofia Sandberg Janette Murto Roy Hoang, it's been a great learning to understand how to create optimized, fun content - as timing and trends are important to follow for the quick-witted viewers to keep them entertained and the importance of listening to what people have to tell us makes the perfect formula for our channel. 🏆We received the European President Award for our social media efforts, growing our TikTok channel with over 1000% since January (now 196K followers and counting!!) I'd like to thank my IML team for your diverse knowledge & talents, our channels wouldn't be this great without you! Roy Hoang Oliver Dyhrberg Janette Murto Julia Karlsson Martin Beck Sara Orozco Bøe Elina Andersson And of course my IT/Monitor team, I always appreciate all the hard work you put in with the communication and dedication to understanding of our great, diverse products while educating me more about them! Johanna Hedenbergh Emma Strålin Åsberg Frida Carlsson Simon Näsgårde Cecilia Meda Looking forward to the fall season, to see what's next 🙌

Love this insightful article from ADWEEK and Alexandra Saraniti! According to Fandom, 8 in 10 consumers prioritize entertainment and gaming as their top personal passion, surpassing music, travel, and sports. Further, consumers spend 54% of their free time immersed in entertainment and gaming, emphasizing the importance of these activities in their lives, more than even sports and music! Whether your campaign enhances a consumer's passion or accompanies their me-time, entertainment and gaming offer a unique connection to consumers' hearts and minds. Check out the full report here: https://lnkd.in/g2NNCMAN.

Ever seen a fight scene in a Bollywood movie where the hero throws playful punches while singing a catchy tune? That's basically the Apple vs Samsung ad war – full of drama, a little nautanki, but undeniably entertaining! Let's face it, endless phone specs can be as boring as watching paint dry. These ads are like a refreshing item song, using humor to connect with younger audiences who appreciate a good tech showmanship. Building Brand Communities: By taking sides (Team Apple or Team Samsung?), viewers feel a sense of belonging. Sharing memes and discussing features online creates a virtual community around each brand. This loyal following keeps the brands top-of-mind and fuels brand advocacy. Sure, it might seem a little "chalta hai" at times, but honestly, it's mostly hilarious!  So next time you see these tech giants playfully throwing shade, remember - it's all part of the marketing game, and secretly, we're all loving the drama!

Love love a good Counter-Marketing move!! Have you seen Apple's crush ad from last week? The one where a giant press flattens everything creative in sight? Yeah, a little intense, right? Well, Samsung Electronics just swooped in with a counter-marketing move so smooth, it deserves all the applause emojis. They basically took that whole "crushing creativity" concept and flipped it on its head with a brilliant ad (link in comments!). Their message? Creativity can't be crushed, no matter how much pressure you put on it. Here's the thing that got me thinking: is this just a playful jab between tech giants, or is there some serious marketing genius at work? Maybe it's about standing up for your brand's values. Samsung is clearly all about empowering creators, and their ad isn't afraid to show it. Or perhaps it's about the art of the positivity spin. They took a potential dig and used it to showcase their own commitment to, well, being freaking creative! But what about YOU? How can you channel this creative counter-punch into your own game? Think about your industry or your passions. Is there a dominant trend you could offer a fresh perspective on? Maybe a challenge you could reframe as an opportunity to shine? The bottom line? It's all about connecting with people on a real level. Sure, features and benefits are cool, but what truly resonates is a brand (or you!) that shares your values and makes you feel empowered to create something awesome. #SamsungAd #ContentMarketing #CreativePower P.S. Links to both the Samsung ad and the original Apple ad can be found in the comments below!

Samsung sees a spike in sales with Olympics-sponsored winners’ selfie moments! This campaign exemplifies why partnerships and sponsorships, when executed correctly, are incredibly impactful: 🧑🏿🤝🧑🏿Engaged Target Audience: By aligning with the Olympics, Samsung tapped into an audience already highly engaged and emotionally invested in the event. This engagement translates into higher receptivity to marketing messages. 🎯Right Brand, Right Place, Right Time: Samsung, a long-time Olympic partner, positioned itself perfectly by capitalizing on the heightened emotions of victory. Being in the right place at the right time—during a peak moment of celebration—created a natural, powerful brand association. 🫂🥇Authenticity and Influence: The campaign’s authentic approach resonated strongly, using real moments of athlete victory. Authenticity in marketing fosters trust and connection while leveraging the influence of Olympic athletes amplified the campaign’s reach and impact. 🌎︎Strategic Reach: Sharing the selfies across official Olympics and Samsung Mobile Instagram pages ensured maximum visibility. The extensive reach of these platforms multiplied the campaign’s impact, drawing in diverse audiences from around the world. 📈Driving Sales: The direct correlation between Team GB’s six-medal victory day and the spike in sales highlights the importance of timing and relevance. Such strategic alignment can turn brand visibility into tangible sales results. When the right audience, brand, timing, and authentic execution converge, the results can be truly remarkable. 🌟📸 Read the full article on Samsung’s selfie campaign here 👇️

It is perhaps the most famous Apple ad campaign ever, and unlike "1984" (which was screened just twice) was used for almost five years. Akriti Rana and I recall the "Think Different/ The Crazy Ones" ad Openvy, the online town square where we talk tech. Himanshu Khanna #Apple #Advertising #GreatAds #AdTalk #Advertising #AppleAds #ThinkDifferent

📱Apple Sports: Just another live scoring app, or a global storefront for all things sports? Huge or a nothing-burger? It depends, because there’s a difference between #information ( =🔎 discovery) and #accessibility ( = 💳 affordability) challenges for today’s sports fans — the industry started to solve the former, remains fundamentally challenged with the latter. 🤷♂️ Just an (enhanced) live scoring app: Even as a top-of-funnel traffic acquisition vehicle for Apple TV, the Apple-native sports app could be nothing more than an (Apple-exclusive) TV Guide, something that’s a well-established affiliate marketing revenue stream for sports publishers (based on cost-per-click or cost-per-acquisition). The vertical integration with Apple TV’s channel store reduces friction and funnel performance. Another added benefit for Apple beyond new sign-ups for video subscription services via Apple TV (earning 15-30% platform tax) would be that increased engagement should positively impact churn rates for existing subscriptions managed via Apple TV. Incremental progress. 🔓 Global storefront solving for accessibility: The idea of an “iTunes of Sports” is not new — remember the “ESPN as Sports Aggregator” story from a few news cycles ago — and could do for sports what it did for music, which is making sports (legally) more accessible again (think: piracy mitigation). Instead of acting as a widely distributed mobile resale/retail channel for video streaming subscriptions, such reduction in consumption barriers would also require repackaging, e.g. in the form of single-game, pay-per-view purchases to solve for both discovery and cost barriers at the same time. Transformative impact. Details matter and will add complexity to whatever is Apple up to, especially the bigger the ambitions are (which needs to be the assumption to move the company’s top/bottom-line needle) — just one example: 🤖 In- and outside of Apple's ecosystem: The Apple TV app (and not only Apple TV+) is also available on other mobile/connected TV operating systems outside of iOS (that is Android) and tvOS (see screenshot below), but an Apple Sports app for Android is still unlikely. That’s because not allowing in-app purchases via Apple TV outside of iOS and tvOS (to prioritize revenue margins and customer data ownership) adds significant friction in the middle and bottom subscriber acquisition funnel outside of the Apple ecosystem. 📱 Read on X: https://lnkd.in/eC2gXQqg 📰 News(letter): https://lnkd.in/ezw9GsHu

Global technology company OnePlus predominantly targets the tech wizard. You can find out how in this exclusive Portada interview with Marcel Campos. Mike Valdes-Fauli Kelsey Flitter #Brandmarketing #SmartphoneMarketing #AndroidMarketing #TechMarketing #MobileMarketing #OnePlus #DigitalMarketing #SocialMediaMarketing #InfluencerMarketing #D2CMarketing #CTVAdvertising

Did you know that Switzerland has banned large billboard ads in its countryside? Except this one. The New Samsung Ad😲 Samsung Electronics got special permission to project a giant interactive ad onto the side of a mountain featuring a watch and floating human hands. This brilliant marketing stunt has people talking and demonstrates the power of creativity. As marketers and business leaders, we can't underestimate the impact of thinking outside the box. Finding innovative ways to connect with customers takes imagination and vision. While AI is making great strides, nothing beats the inventiveness of the human mind and spirit ( Till now :D ) But when we combine human creativity with the scale and reach of technology, that's when the real magic happens. Just look at how Samsung brought their product to life on the Swiss Alps in a memorable way. The future belongs to those who aren't afraid to dream big and try new things. Don't be afraid to push boundaries - with enough creativity and persistence, you can make the impossible possible. 💡 What bold ideas do you have to captivate your audience? Pass it on! Repost this campaign with your network and let's create a creative community of marketeers together. #marketing #digital #creativity #innovation #branding