Stitch (acquired by Fashion Cloud)’s Post

We're excited to share some news with you today. Our showroom is making a significant move that is set to shake up the future of B2B sales in fashion. Curious to find out what it is? . . . The Stitch Showroom is now the Fashion Cloud Showroom! The digital showroom was acquired by Europe's largest fashion wholesale partner. From now on, it will be part of a larger offering on wholesale solutions for the fashion industry, integrating retailers' sell-out data and encompassing preorder, reorder, smart replenishment, content, and, now, the digital showroom. All together on Fashion Cloud! "Since its inception, our vision for the Digital Showroom has been to contribute to a more sustainable and tech-oriented industry, one that relies less on physical samples and outdated buying processes. With Fashion Cloud, we have the opportunity for the Digital Showroom to achieve the full potential we initially envisioned. We are deeply satisfied with this sale and have high hopes for the future of digital selling,” says Anne-Christine Polet, head of Stitch and founder of the project back at PVH. We're happy to join Fashion Cloud's journey to transform the fashion wholesale. We can't wait to keep working and future-proof the fashion industry together. Follow Fashion Cloud to stay updated!