Digging Deep’s Post

View organization page for Digging Deep, graphic

5,534 followers

Meet Ada Thela, a mover and shaker from Botswana. We recently sat down with the Founder and Managing Director of Zoe Diamonds (Pty) Ltd: Promoting local content in Botswana's diamond industry: https://lnkd.in/dETGK4xu Fast forward, she has been selected into the 1st cohort of the FNB Botswana FirstPreneur Development Program. “We focus on natural, ethically and responsibly sourced diamonds, and we are a business that embodies excellence, honesty, integrity and transparency in all we do. We tailor make our services to all our clients, to help them fulfil their business goals in a timely manner. There is no order that is too big or too small for us. Whether we are providing our services to a “big” or “small” client, it is of great importance that we deliver our diamond manufacturing services and rough trading services to our clients' expectations and satisfaction. We do this for local and international clients,” Ada said. #naturaldiamonds #responsiblediamonds #diamondsdogood #PushaBW #ZoeDiamonds #roughdiamonds TheNeoHub Innovation Lab Botswana Investment and Trade Centre CEDA Citizen Entrepreneural Development Agency Botswana Invest Forum World Diamond Council (WDC) Responsible Jewellery Council

View organization page for Zoe Diamonds (Pty) Ltd, graphic

590 followers

Get to know Ada Thela, our Founder and Managing Director.  Ada has spent more than 7 years in the diamond industry. Having been introduced to the diamond industry through the first cohort of Okavango Diamond Company’s Youth Entrepreneurship Program (ODC YEP1 - 2016/17). She then went on to be a Management Trainee at WDM-Botswana for a period of two years (2017 -2019). Subsequently she became the General Manager’s apprentice for four years (2019-2023). Having sourced start-up capital from CEDA (Citizen Entrepreneurial Development Agency) and the required operational licenses - Zoe Diamonds officially began operations in April 2023.  Zoe Diamonds provides diamond manufacturing services and rough trading services to both local and international business and government entities. It is strategically positioned in the midstream segment of the diamond value chain in Gaborone, Botswana, - to meaningfully contribute towards the value addition of Botswana’s diamond value chain, through the provision of its services Since inception, Zoe Diamonds has made many strides. Some of which are winning the AU-UNDP Youth in Trade Challenge in November 2022 & winning 2nd place at FACETS 2023’s Pitch competition in October 2023. Ada’s priorities for Zoe Diamonds are being an excellent steward of Botswana’s natural diamonds on the African continent and the rest of the world. In a way that brings value to all our clients, while generating profits and creating jobs for fellow young Batswana. She envisions growing Zoe Diamonds into a Pan-African brand, that will be a beacon, light and example of beneficiation of diamonds, localization of Botswana's diamond industry and the active participation of young Batswana in the value addition of the Botswana’s diamond value chain. “We focus on natural, ethically and responsibly sourced diamonds, and we are a business that embodies excellence, honesty, integrity and transparency in all we do. We tailor make our services to all our clients, to help them fulfil their business goals in a timely manner. There is no order that is too big or too small for us. Whether we are providing our services to a “big” or “small” client, it is of great importance that we deliver our diamond manufacturing services and rough trading services to our clients' expectations and satisfaction. We do this for local and international clients,” Ada said. “Giving our clients the confidence that we at Zoe Diamonds value all our customers, we provide all our services with their needs and goals in mind, over and above the diamonds themselves and the services centred around the diamonds, we aim to build long lasting, mutually beneficial and fulfilling relationships with all our clients.” #naturaldiamonds #diamondsdogood #PushaBW #ZoeDiamonds #roughdiamonds #BotswanatotheWorld #diamondmanufacturing #diamondtraceability #jobcreation #valueaddition

  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image
  • No alternative text description for this image

To view or add a comment, sign in

Explore topics