Wealthsimple’s Post

Would be great to see the thinking that led to the execution and understand where the campaign will run, but unlike most comments I find this to be a great ad. It plays into the pre-existing stereotype (in the UK... and this is targeting the UK!) that just so happens to be on trend (Eastern European brutalism is up there with 90s nostalgia now) in order to start reshaping perceptions in the signature cheeky brand tone that GoVilnius is known for internationally. I say "start" because this is a journey that will last a decade or so anyway and this is one ad of many - it is not a tonal shift but a continuation of a preexisting campaign. I smiled seeing negative comments from marketers, too. Marketers are notoriously terrible at predicting the performance of ads. Don't listen to the criticism, just watch the performance. If it flops with the target audience, then you know the outcome. And while Lithuanians cringe at the connection to the Soviet past and each alignment makes them think like they are defined by it, it is not seen that way externally. This ad is clearly not targeting Lithuanians, so if anything the little intro might just turn out to be a great asset. Great job, team!

Not a single city in Americas or Asia.

When you travel in Seoul (and I presume for at least the other major South Korean cities), even foreign numbers on roaming plans receive public safety and emergency alerts, for stuff like earthquakes and missing person notices. Clicking on these bring you to a webpage in Korean which you can then translate. Pretty nifty that it’s a default configuration that you don’t have to opt-in to, and can’t seem to opt-out of (at least not that I noticed). Some of the missing people also seem to be located after what appears to be an effective way to crowdsource information. Makes me wonder about the reasons why such a system isn’t implemented in more countries. #travelsafety #travelsecurity

A new stage. Uniting LATAM to Korea.

Available space from China

In business here is what to do in short. 1. We Prepare for Market, Target the hardest goal. 2. We put limitless efforts, believe in no pain no gain. 3. Hiring my Sales Team and Train to the main points. 4. Hiring Brains 🧠 in charge that is really in control.

I am often asked about how is it to live in Singapore. This video is a great and honest overview: https://lnkd.in/e7dt6NBd

General Market doesn't exist. Multicultural is the new General Market.

The World’s Most Innovative Countries in 2024