BLKJ HAVAS’ Post

Best of 2023. AdForum, the industry network, has just released their official ranking of the world's most awarded campaigns of last year. Based on the results of 40 different global awards, their Business Creative Report 2023 allows brands and agencies to measure the true scale of their creative impact against their competitors.   Ogilvy UK's Cost of Beauty for Dove and The Hornicultural Society for Relate are named in the top four of the most awarded campaigns of 2023 in the health & beauty category. Not too shabby. #borderlesscreativity Link to the report and the case studies in the comments. #creativereport #bcr #AdForum #creativity

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6

While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.

A recent article in BizBash recognized AIMM’s presence at the Cannes Lions International Festival of Creativity Lions Festival of Creativity, highlighting the impact of our Belonging Lounges. We are proud to have created a welcoming space to foster discussions about inclusivity and we look forward to continuing to use our voice at next year’s festival. The Internationalist also acknowledged AIMM’s push for industry-wide change, spotlighting the research presented by founder Gilbert Dávila on diverse-owned and diverse-targeted media at the 2nd annual AIMM GrowthFronts event in New York. In addition to setting industry goals this year at GrowthFronts, AIMM measured industry progress in a recent report featured in an article in Roastbrief. This new research reveals a gap between organizational and industry progress when it comes to inclusivity and identifies industry challenges. Visit our website for more on AIMM in the news: https://lnkd.in/eMNjt6uE

Is your ad budget ready for digital’s rapid evolution? Discover key insights with Nielsen and TikTok at Cannes Lions. Learn how to measure success and understand your audience in a shifting landscape. https://bit.ly/4aU2nM6 

The Cannes Lions International Festival of Creativity is quickly approaching and we’re excited to return! What do you think will be the top trend at this year’s festival? 🦁 Here’s what we’re watching: 🤖 GenAI Readiness 💰 The business value of personalization ✍ The rising influence of the creator economy 💪 The power of connected communities to drive change ⚙️ The CMO as the catalyst in a cross-functional landscape Discover how each trend is shaping marketing and beyond. 👇 https://deloi.tt/3RpMplY

Transforming the ad as part of the brand's strategy to integrate into cultural conversations. Learn more: https://lnkd.in/dnEgmmXj EmbraceTheCulture #BrandEvolution #CulturalRelevance #StrategySimple

🌟 Inspired by Cannes Lions 2024! 🎬✨ Though I couldn't attend the Cannes Lions International Festival of Creativity this year, I’ve been following the updates with great interest. As a brand and communications enthusiast, the insights from Cannes have been incredibly inspiring. Key Highlights: --Innovative Campaigns: The creativity and impact of the campaigns showcased were outstanding, setting new standards in brand storytelling and social consciousness. --Tech Trends: The latest in AI, VR, and immersive experiences are transforming how we engage with audiences. --Global Networking: The festival fostered a dynamic exchange of ideas and collaboration among industry leaders, highlighting the power of community. Insightful Sessions: Emphasis on authenticity, purpose-driven marketing, and inclusivity in brand communication provided valuable strategic insights. --Celebrating Creativity: The festival underscored the transformative power of creativity in our industry. Takeaways for Marketing Professionals: --Embrace technology while keeping human connection at the core. --Craft authentic, impactful narratives. --Prioritize diversity and inclusion in all communication strategies. --Continuously learn and collaborate to stay ahead in the evolving landscape. The insights from Cannes have reignited my passion for brand and communications. I’m eager to implement these learnings and elevate our creative strategies. Did you follow Cannes Lions this year? I'd love to hear your thoughts and key takeaways! #CannesLions2024 #Branding #Communications #Creativity #Innovation #Networking #DiversityAndInclusion #Storytelling #Marketing

At #MIMMadrid more than 200 experts gathered to attend egta’s Market Intelligence Meeting to discuss Tv’s signal strength last week. Here are the #howtos of note discussed during the summit:   🎯 delivery impact of cross-media campaigns 💯 mastering performance metrics 🏆 creative effectiveness 💪 sponsorship power 📈 data strong points 📣 attention keys   So what's the core ‘value’ of #ValuePlanning in our media landscape? On stage, Rai Pubblicità focused on a strategic & #data-driven actionable tool: a ready-to-use proprietary #asset to offer strategic consultancy to #clients who—according to their marketing and communication goals —wish to leverage on values.   📝 #Value-based campaigns put customers at the centre of your strategies, together w/ your products and services, building relationships over time in step with the evolution of contemporary society. 🗓️ #Today we present to you some slides about our 17 main values: many are directly connected to specific product categories —> while so many are intersecting through categories.   💡 #Howto harness the values of contemporary consumers across the most effective touchpoints? Please check it out 👇 enjoy contemporary values! Great thanks egta - Association of TV & Radio Sales Houses . . . #valueisking #un2030goals #egtaMIM #raipubblicità