Circana’s Post

Listen to Carl Carter our EMEA Media SVP chatting #RetailMedia with Paul Frampton-Calero ⚡️ * European retailers need to be more creative than our US retail counterparts, in order to overcome the limitations of scale. * Flawed decisions stemming from a lack of robust measurement. * Cookie fatigue. * MTA is not the answer * and more... #TimeForAReset #marketing #MediaMeasurement

Guess what shoppers? That exciting new product you just tossed in your cart isn’t just a treat – it’s a glimpse into the #FutureofCPG! Discover: 🔥 Why your Instagram-worthy finds are driving industry growth ✨The behind-scenes magic of #CPGInnovation 💡 How brands are reading your mind to create must-have items Dive into our latest blog and explore how these products are transforming the #retail world! https://bit.ly/4f3xDfd

Consumers are out in full force to catch the best deals on their favorite products this month. 🚀💻 Will these nearly two weeks of July deals give #retail the boost it needs? #RetailInsights #Ecommerce

Pictures from last month’s Circana Pride celebrations are appearing! 🏳️🌈 ✨ What a fantastic occasion for Circanians across the world to show our solidarity with the LGBTQI+ community and have some fun at the same time. Kudos to the amazing folks of the Pride Alliance who made it possible!

Nostalgia, inspiration, and self-care are key trends driving consumer escapism. Kristen McLean highlights opportunities for connecting to consumers’ desire for escapism in our latest Growth Insights episode. 💫 The joy economy allows manufacturers and retailers to serve a positive experience to consumers wanting to escape negativity in the world. 🎯 By putting the consumer at the center of decision-making, brands and retailers can benefit from participating in the joy economy. When done authentically, they can increase consumer loyalty. 🤝 Younger consumers are looking for a deeper dialogue with brands. Listening to these engaged consumers can fuel ideas for more meaningful connections. Listen to the full episode here: https://lnkd.in/dvmpG8kS #GrowthInsights #JoyEconomy #ConsumerTrends #ConsumerBehavior

The business landscape is evolving rapidly with the rise of AI. It’s crucial for enterprises to grasp the core benefits and define their key business objectives to ensure readiness for AI PC adoption 🖥️. Our B2B Technology Analyst Mike Crosby shares three key areas to assess AI readiness and two main deployment strategies 👇 https://lnkd.in/ee8v9JHe #TechnologyTrends #AIPC #EnterpriseTechnology

👗👖 What's behind Abercrombie & Fitch Co.'s brand revival? Kristen Classi-Zummo, our apparel industry advisor, sheds light on the success strategies deployed by A&F for The Wall Street Journal. https://lnkd.in/dqjAtkEb

We’re thrilled to announce the launch of Liquid AI™, a cutting-edge evolution of our renowned Liquid Data® platform, tailored to accelerate and enhance decision-making for our clients with powerful AI capabilities 📈🚀. 🌟 This milestone is the fruit of a five-year journey with our AI assistant, Emiri™, which now leverages our vast industry expertise and data resources for even more precise and actionable insights. Here’s to many more years of continuing our tradition of pioneering innovations! Discover more about Liquid AI™ here: https://lnkd.in/d3tutX3y #LiquidAI #LiquidData #AI #DataSolutions #Innovation

What's the secret to fueling excitement in the years after a successful product launch? 💥🚀 Using examples from our New Product Pacesetters report, Lisa Maas shares how the brands behind the top new product launches maintain momentum in year two and beyond. 🎧 Listen to the full Growth Insights podcast here: https://lnkd.in/dVPyEiKV #GrowthInsights #ProductMarketing #Innovation #CPG #CPGTrends