Circana reposted this
🔥 Fire up those BBQ’s…well not everywhere 🍗 While the South has been basking in a heatwave (sorry, North!), the BBQ season has been an interesting mix for demand in the UK. Circana’s Purchase based ProScores reveals juicy opportunities in BBQ essentials like condiments, dips, rolls, sausages, and fresh meat. 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗔𝘄𝗮𝗶𝘁𝘀: Even with the unpredictable weather, some areas are heating up with potential. Our "Opportunity" zones (in purple) have shown a 1% growth compared to the national average. Meanwhile, the "Exclude" zones (in pink) are cooling down with a -2% performance. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗦𝗶𝘇𝘇𝗹𝗲: Target your campaigns wisely by excluding those pink postcodes—like the South West coast—to boost efficiency instantly. Integrating these geo-level insights with weather data can pinpoint the perfect spots for your dynamic creative optimization (DCO) campaigns. 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗼 𝗵𝗼𝗽𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗜𝗻𝗱𝗶𝗮𝗻 𝘀𝘂𝗺𝗺𝗲𝗿 𝗳𝗼𝗿 𝗮𝗹𝗹 𝘁𝗼 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝗳𝗶𝗿𝗲 𝘂𝗽 𝘁𝗵𝗼𝘀𝗲 𝗕𝗕𝗤𝘀! 🌞🍔 Speak to Gordon Eldrett, Milan Jotangia or Paul Goodwin if you want to know more! #purchasebased #audiences #mediaplanning #activationplanning #media
