When it comes to the current U.S. political landscape, one may ask, "Is this really happening?"
For political strategists and enthusiasts alike, there've been quite a few unprecedented events in the 2024 election cycle, to say the least. Despite all this, we’re staying focused! Revitalize your understanding of the intersection between politics and advertising with the August edition of Locality's Political Pulse:
🇺🇸 GOP U.S. Senate Ad Strategy - The Path of Least Resistance: The GOP is intensifying its ad spending in key states to reclaim control of the U.S. Senate, targeting Democratic Senators in red states and focusing on open seats in Arizona, Michigan, and Maryland.
🇺🇸 Down-ballot Initiatives Drive Up Political Ad Spending: In the wake of the Dobbs decision, supporters of women’s reproductive rights are placing ballot initiatives across the country, leading to significant local political ad spending in 2024.
🇺🇸 Presidential and a Shift in Overall Political Ad Spending: The first seven months of 2024 saw a shift in political ad spending towards U.S. Senate races and ballot initiatives. As we near Election Day, we forecast a surge in Presidential campaign expenditures, bringing them back towards historical averages.
🇺🇸 Impact of Democratic VP Nominee on Ad Spending: The selection of Gov. Tim Walz as Harris' VP nominee is expected to have limited impact on overall ad spending, with a continued focus on maximizing voter outreach through local ad investments.
At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local broadcast and streaming video. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q
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