Locality’s Post

Ready for the 2024 Democratic National Convention? 🇺🇸 Join us in Chicago, IL on August 21st for the American Association of Political Consultants Foundation (AAPC) 2024 DNC Luncheon. Locality is proud to be a host committee sponsor for this premier networking event, uniting top political industry leaders during the Convention. Meet our EVP, Director of Political Sales, Mica Hansen, and SVP, Sales, Rebecca Wisniakowski, to explore Locality's cutting-edge local video solutions for political advertising across streaming and broadcast platforms. Attending? Let’s connect and discuss how we can help you engage voters in this crucial election cycle! Looking for local political advertising solutions? Contact a Locality expert today >> https://bit.ly/3Uulo1Q #WeAreLocality #DNC #Election2024 #PoliticalMarketing #StreamingTV #OTT #CTV #BroadcastTV #AAPC2024 #LocalAdvertisingMadeEasy

Congratulations to Holly Lindvall on her recognition as a Cynopsis Top Women in Media “MVP”. As Chief of Human Resources, Holly has made it her mission to establish Locality as a first-choice place to work in media. In a competitive and intense industry, Holly is building a work culture focused on collaboration, integrity, inclusivity, and gratitude that inspires everyone on the Locality team to be their best selves both professionally and personally. Thank you for your positivity, approachability and dedication you put into Locality every day! #CynopsisTopWomeninMedia #MVP #HumanResources #WomeninMedia

Congratulations to Mica Hansen on her recognition as a Cynopsis Top Women in Media “Industry Leader”. As EVP, Director of Political, Mica is revolutionizing Locality's political advertising strategy through her visionary leadership, leveraging her deep expertise in the political landscape to drive record-breaking engagement and revenue. Mica's drive and dedication to excellence make her an indispensable leader not only at Locality, but in local media sales at large. #CynopsisTopWomeninMedia #IndustryLeader #Political2024 #WomeninMedia

We're excited to share that our own, Zach Mullins, SVP of Channel Partnerships, sat down with Waymark CEO, Alex Persky-Stern, on their first episode of "off the record". They covered some of the most pressing topics, from the challenges of defragmenting local media to the impact of AI on local advertising. It's a deep dive into how adtech is reshaping the industry and what it means for businesses, big and small, moving forward. Don't miss it! Tune-in >> https://bit.ly/3ywe1je #WeAreLocality #OffTheRecord #Podcast #MediaTrends #Local #Video #Streaming #CTV #OTT #Broadcast #AI #Defragmentation #AdTech #LocalAdvertisingMadeEasy

Congrats Alex Persky-Stern and the Waymark team for launching your first episode of "off the record"! 🎉 It's always great to see a valued partner do amazing things! We're humbled to be a part of it and super proud to see Zach Mullins, our SVP, Channel Partnerships, dropping his extensive knowledge in the spotlight. All the best with future episodes!

When it comes to the current U.S. political landscape, one may ask, "Is this really happening?" For political strategists and enthusiasts alike, there've been quite a few unprecedented events in the 2024 election cycle, to say the least. Despite all this, we’re staying focused! Revitalize your understanding of the intersection between politics and advertising with the August edition of Locality's Political Pulse: 🇺🇸 GOP U.S. Senate Ad Strategy - The Path of Least Resistance: The GOP is intensifying its ad spending in key states to reclaim control of the U.S. Senate, targeting Democratic Senators in red states and focusing on open seats in Arizona, Michigan, and Maryland. 🇺🇸 Down-ballot Initiatives Drive Up Political Ad Spending: In the wake of the Dobbs decision, supporters of women’s reproductive rights are placing ballot initiatives across the country, leading to significant local political ad spending in 2024. 🇺🇸 Presidential and a Shift in Overall Political Ad Spending: The first seven months of 2024 saw a shift in political ad spending towards U.S. Senate races and ballot initiatives. As we near Election Day, we forecast a surge in Presidential campaign expenditures, bringing them back towards historical averages. 🇺🇸 Impact of Democratic VP Nominee on Ad Spending: The selection of Gov. Tim Walz as Harris' VP nominee is expected to have limited impact on overall ad spending, with a continued focus on maximizing voter outreach through local ad investments. At Locality, we track every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local broadcast and streaming video. Get in touch with Locality's streaming, broadcast, and political advertising experts near you >> https://bit.ly/3Uulo1Q #WeAreLocality #PoliticalPulse #Election2024 #AdSpending #CampaignStrategy #PoliticalAdvertising #ElectionMarketing #Streaming #OTT #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy

Will you be attending Ad Age's Leading Women Luncheon and Awards in NYC this week? Connect with Robin Fihma Levine, Locality's VP, Sales East, at The Glasshouse to discuss new local advertising solutions and champion those who create opportunity and drive transformation in the industry. See you there! Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q #WeAreLocality #AdAge #LeadingWomen #RisingStars #Streaming #OTT #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy

This summer, we had the pleasure of sponsoring Claire Hensley as a summer intern through the IRTS Foundation (International Radio and Television Society Foundation). Claire gained valuable experience in streaming and broadcasting at Locality, gaining a well-rounded understanding of sales, marketing, research and advertising. As her internship concludes, Claire hosted the third edition of Locality LIVE, presenting “What is Locality” to her fellow IRTS interns and engaging in a Q&A with Locality's Micah Minter and Anthony J. Greene. It was a great opportunity for networking and sharing ideas between seasoned Locality team members and future media pros. We thank the IRTS community for allowing us to mentor Claire and support the growth of emerging professionals in media. Stay tuned for more updates from Locality LIVE as we continue to highlight local communities and the transformative impact of advertising. #WeAreLocality #IRTS #LocalityLIVE #Mentorship #Streaming #OTT #CTV #Broadcast #LocalAdvertisingMadeEasy