LVLY’s Post

The #1 Lesson From Last Weekend's Superbowl? 🏈 On the surface, the Superbowl seems to revolve around sports, but it's primarily the biggest marketing event of the year. It's a battleground for top brands, pulling out all the stops to capture our attention in a spectacle of star power. Did you know that companies are putting up $7 million for a 30-second slot on CBS? 💰 We saw some phenomenal productions this year, from Verizon's ‘internet-breaking’ commercial featuring Beyoncé to Dunkin' Donuts "Dunkings" (starring the iconic trio of Ben Affleck, Matt Damon, and J Lo). However, in the middle of all this, the spot that got everyone talking cost $0 to make. Yes, you heard that right. Zero. Kanye West, with nothing but his camera phone and his raw, unfiltered self, casually dropped a video from the backseat of a car. “I got some shoes aaaand mmmmm… that’s it." 👀 Only a few days later, ‘Ye’ posted on Instagram: 294,357 orders placed and $19.3 million in sales. The video went viral and the attention likely resulted in many more streams on his new album as well. So, what was the key takeaway from the world’s biggest marketing stage this year? Authenticity always wins! 👑 P.S. What's your all-time favorite commercial or ad?

Last week, I scored a 35-yard belter.  Yesterday, I blazed a 20-yard shot over the bar. “Rubbish. Connection perfect, ease off the power,” I said to myself. Five minutes later, I held the ball up, drove between two defenders, and unleashed a beast of a shot. Goal. Small adjustments. Big gains. What’s your strategy for making incremental improvements? #marketing #brand #digital #business #goals

Berlin Brewery BRLO Spoofs Calvin Klein's Viral Ad: A Masterclass in Savvy PR In the ever-evolving world of advertising, it takes creativity and a touch of audacity to capture attention and leave a lasting impression. Berlin brewery BRLO has demonstrated this prowess with its clever spoof of Calvin Klein's iconic underwear ad, showcasing the brand's commitment to craft beer and body positivity. Harnessing the Power of Satire and Relatability BRLO's parody video, titled "Love Your Beer Gut," takes a lighthearted jab at Calvin Klein's hyper-masculine advertising style, replacing sculpted models with ordinary individuals enjoying BRLO's beer and embracing their bodies. This satirical approach resonates with the brand's target audience, who appreciate its authenticity and willingness to challenge conventional norms. Elevating Brand Awareness Through Clever Storytelling BRLO's spoof is more than just a humorous video; it's a strategic PR move that effectively elevates the brand's awareness and positions it as a champion of body positivity in the beer industry. By tapping into the popularity of the original Calvin Klein ad and reframing it in a relatable and humorous way, BRLO has generated significant buzz and social media engagement. Leveraging PR to Drive Sales and Foster Customer Loyalty BRLO's PR stunt has translated into tangible business benefits. The video has garnered millions of views and positive online reviews, driving traffic to the brewery's website and social media channels. This increased visibility has undoubtedly contributed to sales growth and strengthened brand loyalty among consumers seeking a brand that aligns with their values. Conclusion: Embracing PR for Brand Success BRLO's spoof of Calvin Klein's ad serves as a prime example of how effective PR can elevate brand awareness, drive sales, and foster customer loyalty. By understanding its target audience, crafting a compelling narrative, and leveraging the power of social media, BRLO has achieved remarkable success in the competitive beer industry. PR Advice for Businesses: Embrace creativity and find unique ways to connect with your target audience. Don't be afraid to take risks and experiment with new approaches. Use humor and lightheartedness to your advantage. Utilize social media to amplify your message and engage with your audience. Measure the impact of your PR efforts and refine your strategies based on results. By following these tips, businesses can harness the power of PR to achieve their marketing goals and establish a strong brand presence. #BRLO #LoveYourBeerGut #SatiricalPR #BodyPositivity #CraftBeer https://lnkd.in/ddB4Th4F

Kushal Budhia, Chief Category Officer, Pepperfry shares his personal favorites from 2023 in an exclusive piece for our special series, BRIEF24. To read the article, check the comment section below ⬇ Kushal Budhia Pepperfry #mediabrief #brief24 #marketing #media

Best Sidekick Ever? Great marketers know how to capture the moment. They also write great copy that has, or leverages an idea that carries double meanings. If you haven’t seen the new Subway commercial promoting the new footlong sidekick cookie with Patrick Mahomes and Travis Kelce, then please take a moment and watch. (I have included a YouTube link below.) The commercial leverages the hugely popular football players, and their relationship as the top passing connection in the NFL. Travis Kelce (who has recently become extremely popular for his latest relationship off the field making him even more marketable) gets his heart broken when he realizes he may no longer be Mahomes favorite “sidekick.” How is your marketing team doing leveraging relevant and timely messaging in the market place? Does your marketing leverage the use of witty wording with double meanings? Is it socially relevant? I will never forget the words of my father, a 30 year marketing teacher. “It costs a business the same amount to run a bad ad as it does a GREAT one!” Enjoy what the Biker Banker is calling one of the GREAT commercials of the last year! https://lnkd.in/gHMVQvrU

It's that time of the year again, and as Cinco de Mayo celebrations gear up worldwide, we are reflecting on some of last year's marketing campaigns. There is one in particular we are excited to share as a standout that truly set Jose Cuervo apart from the crowd. This campaign not only captured the hearts of both young and old but also demonstrated the power of innovative marketing. Let's break it down: 1) The Campaign Last year, Jose Cuervo launched a unique contest titled "Go Off this Cinco" featuring actress Haley Lu Richardson. The brand offered hundreds of "dumb phones" — flip phones that dial back to simpler times, allowing users to disconnect from smart tech distractions. Participants entered the contest via a dedicated website, and winners received the phones along with $50 to enjoy Jose Cuervo tequilas, urging them to live in the moment and enjoy real-life connections during Cinco de Mayo festivities. 2) Unique Idea The campaign brilliantly utilised nostalgia by reintroducing flip phones, tapping into the growing trend of digital detox. This not only resonated with those seeking a break from their smartphones but also sparked curiosity and engagement among a tech-savvy audience. The initiative stood out by encouraging physical gatherings and real interactions, enhancing the festive spirit associated with Jose Cuervo. 3) Success The results were phenomenal. Jose Cuervo gained the #1 earned share of voice on Cinco de Mayo, a significant increase in brand engagement, especially among Gen Z who appreciated the call to disconnect and enjoy life offline. This campaign not only increased trial and awareness but also positioned Jose Cuervo as a thought leader in creative consumer engagement. Here’s the clip of the campaign in full, featuring Netflix star Haley Lu Richardson, who brings a vibrant and carefree vibe to the initiative: https://lnkd.in/eGCTj2xk Jose Cuervo’s campaign is a testament to the fact that pushing boundaries and fostering innovation are crucial in crafting successful marketing strategies. As we look forward to this year’s celebrations and campaigns, let's get creative. We are always just a message away in case you need any marketing help.

From Print and Promo Marketing magazine - it is also all over social media. You cannot buy advertising like this.

GARM, an advertising group that was instrumental in setting online brand safety standards in recent years, has disbanded. The closure follows Elon Musk's X filing an antitrust lawsuit against the not-for-profit unit, which is part of the WFA trade boy, earlier this week. X's lawsuit received some mockery -- including on X -- but seems to have already scored a major victory. But how much of this is a real setback for brand safety advocates? At the very least, it doesn't seem like it will forward X's ostensible goal of winning back jumpy brands. #garm #elonmusk #brandsafety #advertising

Super Bowl ads, are they worth the investment? I have read some good articles with conflicting views on this. You can't argue with the visibility but that cost is so high. Liquid Death, a great disruptor brand in their space are subverting the whole idea. Why advertise on the Super Bowl when you can get nearly double the visibility with them! Selling space on the side of their packaging on eBay of all places too. A risky approach as who knows who will win the auction but you have to admire the idea. Would have loved to have seen the marketing conversations that led to this! https://lnkd.in/eddVAs4e #superbowl #liquiddeath #marketing #advertising #disruption #disruptiveinnovation

The Silent Cheers Matter 📢 Not all fans shout from the rooftops, and that's perfectly okay! Some love you quietly but just as much, if not more. The point we are trying to make here, is to keep showing up! Some are loud, yes, but keep showing up for the silent supporters who appreciate your brand in their own way.  #creativeagency #socialmediamarketing #onlinemarketing #DigitalMarketing #socialmedia #PinkDigital