🤔 Is your Total Addressable Market (TAM) really as big as you think? Ever wondered why huge market potentials don’t always translate to big profits? We explored common fallacies that lead businesses astray when calculating their market potential, with insights from CJ Gustafson. Myth 1: A Big Market Automatically Means Success Myth 2: Pre-packaged TAM figures are sufficient Myth 3: Your TAM and SAM are the same Myth 4: Adjacent market equals my market Myth 5: TAM is static over time What myths about market sizing could be costing your business money right now? 🔗Check out the full article here: https://lnkd.in/grU4F2HJ #SaaSInsights #SaaSGrowth #MarketSizing #TAM
All honest TAM estimates begin with a price x quantity formula
Bruce Cleveland -doing this podcast made me think of you!
Fractional CFO | Driving Sustainable Growth for SaaS Startups and Scaleups Through Expert Financial Leadership | Fueled $450M Growth and 3x Acceleration
3moI'm cynical about the top down market sizing. I regard it as a "building castles in the air" type exercise. I much prefer bottom up and mainly focusing on SOM