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Cash accounting is thought to be sufficient for smaller SaaS businesses, but deeper insights reveal it's problematic for almost all SaaS companies. 🔍 Why? Cash accounting generates noisy, unreliable financials that obscure true performance and growth. From misleading ARR and retention metrics to distorted CAC efficiency, the challenges are significant. Accrual accounting, on the other hand, ties metrics directly to financials, providing clearer insights and making businesses more attractive to investors. In his latest article, Todd Gardner explores the challenges of using cash accounting and how accrual accounting can provide a clearer picture of your SaaS business’s growth and potential. 👉 https://lnkd.in/guE9tJ4P #B2BSaaS #Accounting #CashAccounting #AccrualAccounting #SaaSFunding #SaaSInsights #SaaSGrowth

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