MNTN’s Post

Lay’s ‘Groundhog Day’ Ads Loop on Australian Broadcasting Corporation (ABC): A Revolutionary Spin on TV Advertising 📺 The Walt Disney Company, Ryan Reynolds' Maximum Effort, and Kimmelot collaborate to unleash Lay's unique ad marathon on ABC, revolutionizing commercial breaks. 🔄 Stephen Tobolowsky, famed for "Groundhog Day," reprises a time-loop narrative at a grocery checkout, each loop spotlighting a different Lay's flavor. 🔄 Embracing the movie's theme, Lay's turns ad repetition into an inventive media strategy, flipping viewer annoyance into engagement. Is Lay’s looping strategy a creative masterstroke or a repetitive risk? 🎭 Each of the eight ads amplifies Tobolowsky’s comedic plight in the time loop, cleverly intertwining humor with Lay's product promotion. 🕒 Dominating a third of ABC’s ad slots, the campaign will feature across hit shows and extend its reach online via YouTube and Hulu. Lay's breaks the mold with its "Groundhog Day" campaign, challenging conventional advertising. Will this approach redefine audience engagement and usher in a new era for TV ads? Weigh in on this bold advertising move. #Lays #GroundhogDayAds #AdInnovation What are your thoughts on this groundbreaking approach to advertising? 🤔📺

ICYMI: CTV emerges as key channel for engaging black American audiences, study shows: New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.

🚀 Elevate Your Brand with OTT Advertising! 🚀 Ready to make a lasting impression on your target audience, even while they're streaming their favorite shows? Introducing Over-the-Top (OTT) Advertising – the key to staying top-of-mind and standing out from the competition. 📺💥 Here's why OTT Advertising is a game-changer: Premium Placement: With OTT Advertising, your brand can appear on ad breaks during streaming services like Hulu, YouTube, and more. This prime placement ensures that your message reaches your audience at the right moment, capturing their attention when they're most engaged. Uninterrupted Engagement: Unlike traditional TV advertising, OTT Advertising allows you to engage with your audience without interruption. By appearing on streaming platforms, you can maintain a consistent presence and keep your brand top-of-mind throughout their viewing experience. Targeted Reach: With OTT Advertising, you have the ability to target specific demographics, interests, and behaviors, ensuring that your ads are seen by the right people. This targeted approach maximizes the effectiveness of your campaigns and drives better results for your business. Don't let your competition steal the spotlight. With OTT Advertising, you can make a lasting impression on your audience and stand out from the crowd. Are you ready to elevate your brand and reach new heights of success? #OTTAdvertising #StreamingAds #DigitalMarketing #BrandAwareness #TargetedAdvertising

Binge on New Ad Options! Microsoft Adds Netflix to Advertising Editor Calling all marketing ninjas! Microsoft just dropped a game-changer: video & CTV ads, including Netflix inventory across 10 countries, are now in their Advertising Editor. This post is your cheat sheet to: 📱 Unlock New Audiences: Reach engaged viewers on streaming giants like Netflix. 📱 Streamline Campaign Management: Manage all your video & CTV campaigns in one central location. ️ 📱Level Up Your Targeting: Hyper-target your ads to the perfect audience for laser-focused results. Not using Microsoft Ads? This is a BIG reason to reconsider. Click the link to learn more and prepare to dominate the streaming ad space! #marketing #marketingoperations #b2bmarketing #videoads #CTVadvertising #netflixads #programmatic https://lnkd.in/gM3qvQNv

Traditional linear TV campaigns are evolving as marketers adapt to the rise of global streaming services with ad tiers. Strategic shifts towards digitalization aim to centralize ad buying and measurement, attracting advertisers with seamless, easy-to-buy propositions. While this shift has expanded the digital footprint, it's crucial to ensure that premium content remains a draw, creating compelling, customizable ads measured for optimal impact. So my question is: With the focus on digitalizing the linear ad offering, how do advertisers balance the need for premium content to retain audience engagement while still meeting the demand for customizable, easily measurable ad propositions? #TVAdvertising #DigitalTransformation #AdTechInsights #LinearTV

📢 Big Changes Coming for an Ad Supported Netflix! 📢 Netflix, traditionally an ad-free platform, is shaking things up by phasing out its $9.99/month Basic ad-free plan. This move is expected to push more users toward ad-supported plans, providing advertisers with a golden opportunity to reach a wider audience through streaming TV ads. Why does this matter? As Netflix introduces more ad-supported options, it opens up valuable ad inventory that was previously unavailable. Advertisers will soon be able to tap into Netflix's massive user base, targeting viewers with precision and engaging them with compelling content. Key Points: > Increased Ad Inventory: More users will likely opt for ad-supported plans, expanding the potential for ad impressions. > Targeted Advertising: Enhanced capabilities to reach specific audiences on a platform with high user engagement. > Expanded Reach: Take advantage of Netflix's extensive and diverse viewership. This shift marks a significant change in the streaming landscape, offering advertisers a unique chance to connect with audiences on one of the world's largest streaming platforms. Read more about these changes on Cord Cutters News: Netflix Eliminating Basic Ad-Free Plan 📺📈 #StreamingTVAds #NetflixAds #Advertising #DigitalMarketing

📺📊💥 Exciting news for digital marketers! CTV viewership is surpassing linear TV, offering a clear opportunity to reach new audiences. Here's why this is significant and how it benefits marketers: 👉 CTV has become a powerful performance channel, transforming television into an advertising engine similar to social media and search. 👉 Studies show that 81% of marketers use CTV for brand awareness, but two-thirds classify it as a performance marketing channel. 👉 Ad-supported streaming services like Netflix are evolving to meet advertisers' needs, introducing features like binge ads, QR codes, and refined measurement. 👉 Paramount also refreshed its advertising platform to address CTV fragmentation, improving ad blocks and ad running frequency tracking. 👉 MNTN Next Gen TV offers enhanced audience building, verified measurement, and optimized creative, leading to better ROI for advertisers. 👉 Viewers can expect a better ad experience as ad technology advancements allow for more precise targeting and relevant ads. What are your thoughts on this shift from linear TV to CTV? How do you see it impacting your marketing strategy? 🤔💼 #CTV #advertising #digitalmarketing #TVtrends https://lnkd.in/dxRP5fYf

FYI: CTV emerges as key channel for engaging black American audiences, study shows: New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.

Incredibly interesting! A recent study reveals a key shift in consumer preferences towards CTV among Hispanic Americans. With 78% favoring streaming over traditional TV, the desire for personalized, on-demand content is clear. 🖥️ Nearly 70% prefer ad-supported streaming options, highlighting the growing influence of CTV in this demographic. The report underscores the importance of inclusive, culturally relevant advertising to effectively connect with and engage Hispanic audiences. 🌟 #CTV #AudienceInsights #StreamingTrends #Advertising

YouTube's CTV Growth: Impacts for Your Brand 🖥️📈 YouTube's Brandcast event highlighted its surge in connected TV (CTV) viewing, reshaping digital marketing. Here are a few of our key takeaways: 🎬 CTV Surge: Views on CTV devices up 130% in 3 years; 1 billion hours watched daily on TVs. Marketers should shift their budgets to CTV.     🎬 Creators as the New Hollywood: YouTube creators are the new Hollywood stars! The best plan is to partner with them for increased visibility and engagement.     🎬 Shorts on CTV: Shorts views on CTV doubled last year! Use short, impactful, and punchy ads for quick promotions.     🎬 TV Viewing Time: YouTube is the 2nd-most-watched media distributor on TV, so it's time to integrate YouTube ads into TV strategies.     🎬 Gen Z Influence: Gen Z prefers TV and streaming over TikTok and Instagram (shocking, we know!). Consider influencer marketing on streaming services.     🎬 Ad Innovations: AI-powered ad formats and branded QR codes for TV enhance engagement, try to experiment with these to optimize reach. Our Senior Campaign Director, David Schnackenberg, says that "as YouTube secures its position as the second-most-watched media distributor on TV, its innovative ad formats and viewer engagement strategies continue to reshape the entertainment landscape beyond the reach of traditional social media. Yet, as Gen Z remains more influenced by traditional and premium video content, YouTube's challenge will be to bridge this gap and capture the hearts of the next generation." #YouTube #CTV #MarketingStrategy #AdParlor #DigitalMarketing