PROTO’s Post

“It would be great if the North East had a regional studio that offers virtual production”. Well…..now we do! PROTO is proud and very excited to bring you our brand-new Advanced Media Production studio located in Gateshead! Following recent investment from Digital Catapult, our studio now features a cutting-edge virtual production studio with a large, curved LED wall operated by our technical partners TARGET3D Ltd | The Mechanics Behind Creativity. Virtual production is one of the most important innovations since digital cameras replaced traditional film stock. It is being used for all kinds of content creation and it’s changing production processes forever. We continue to offer additional services which include: PERFORMANCE CAPTURE - Our stage is not only perfect for animation and VFX but also provides innovative tracking solutions for virtual reality, training and simulation, hologram creation and movement sciences. 3D SCANNING - Our state-of-the-art photogrammetry stage is used to scan and capture characters and large items. Our stage uses 120 cameras to shoot 3D images of bodies, faces and heads creating photorealistic digital characters for games, immersive experiences and beyond. IMMERSIVE LAB - Established by Digital Catapult NETV, the Immersive Lab (one of only four in the UK) offers companies access to the very best hardware and innovative software across AR, VR and mixed-reality. We can provide access to previously unattainable leading-edge facilities and expertise and is a space to support educators, practitioners, and innovators to define the future of art and entertainment. We are open for bookings! Get in touch with the team to arrange a visit and to explore your ideas!  Sophie Craggs Alex Cook Luke E. Gavin Vaughan Ashmita Randhawa, DPhil David Dunn Jill McKinney #virtualproduction #mocap #performancecapture #VP #immersive #immersivetechnology #immersivelab #gamesengine #immersivetech

The rise of AI is reshaping how images are created within advanced media production, with significant implications for the future. A new report explores the critical future skills needed to ensure that the UK's creative industries are able to keep up with technology. Read more here. 👇 https://lnkd.in/epV98FKm Digital Catapult Innovate UK Innovate UK Business Connect

This evening, we hosted an academic mixer for those looking to learn more about how we have helped students and staff understand the benefits of emerging technology and to showcase the different types of content that can be created using the tech. Thank you so much to our wonderful speakers from Northumbria University and Gateshead College, and to our partners at Target3D Ltd | The Mechanics Behind Creativity for the live demonstrations. If you would like to learn more about Advanced Media Production and our facilities at PROTO in Gateshead, please click the link here. 👇 https://lnkd.in/d_ZybFsQ Digital Catapult Digital Catapult North East Tees Valley

Last chance to book your place at the Advanced Media Production PROTO Immersive Technology Academic Mixer. Wednesday, 2nd October, 6PM at PROTO. Sign up now, link in bio. #AdvancedMediaProduction #networking

There’s still time to book your place at the Advanced Media Production PROTO Immersive Technology Academic Mixer. Introducing our amazing speakers: Dr Steve Gibson, Associate Professor, Innovative Digital Media, Northumbria University Deni Chambers, Director of Curriculum and Skills. Gateshead College Ryan Mercier, Producer, Performance Consultant and Curriculum Developer, Target3D Wednesday, 2nd October, 6PM at PROTO. Learn more and sign up here: https://lnkd.in/egct5C3b #AdvancedMediaProduction #academic #networking Target3D Ltd | The Mechanics Behind Creativity Digital Catapult