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We Have A Take On PNC Bank’s Gender Equality Initiative. . . . A Few Takes, Actually. It’s 2024 and we’re sharing a thought piece about women’s equality. It’s 2024 and it still seems to be as necessary as ever. As a country, we’re a few months out from Harrison Butker’s infamous commencement speech. We’re also on the heels of the country advocating for America’s Sweethearts to make more than their current earnings, which is roughly half of what the average NFL waterboy brings home (as brought to light after the popular Netflix series). Now, for the first time in history, a female of color is about to be named the Democratic nominee for this year’s presidential election. Yes, our female-owned-and-operated agency continues to contribute to what’s become, over generations, an ever-prevalent conversation. As Women’s Equality Day approaches later this month, and we listen to other voices on the topic, we noticed one most compelling right now - PNC Bank. A male-founded, male-led bank sitting in a male-dominated industry, PNC is making it its mission to close the economic gap between men and women. PNC’s greatest splash in this arena was the launch of its campaign, Project 257, “inspired by the World Economic Forum’s 2020 Global Gender Gap Report, which found that at the current pace of progress, it would take another 257 years for women to catch up to men economically.” Continue reading... https://lnkd.in/eRSbKvAF

We Have A Take On PNC Bank’s Gender Equality Initiative (Project 257-Year Calendar) — We Are RED VELVET

We Have A Take On PNC Bank’s Gender Equality Initiative (Project 257-Year Calendar) — We Are RED VELVET

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