The Weather Company’s Post

Over the next two weeks world leaders, climate scientists and activists will gather in the UAE for the annual climate change talks aimed at finding ways to prevent and adapt to human-induced climate change. Here's a beginner's guide to what it's all about.

This will be of interest to marketing, advertising and anyone working in the media industry - Advertising industry grapples with role selling consumption in climate crisis. Does being an effective agency mean helping sell more products or can it mean helping mitigate climate emergency? https://lnkd.in/eYJs_8Cd #advertisingindustry #climateemergency #marketing #publicrelations

How to use the power of advertising for the fight against climate change.

📣 The climate crisis is not relevant to advertising 📣 If you agreed with the statement above, or wildly disagreed with it, then you are the perfect person to sign up to our brand new course aimed at advertisers and marketers: "Decarbonise your Digital Media". Spoiler: the climate crisis is absolutely relevant to advertising 😮 In today's world, addressing climate change isn't just a moral imperative; it's also a strategic business decision. But we understand that navigating the complexities of the climate crisis can feel daunting, especially amidst industry buzzwords and jargon. That's why we've designed this course to be super accessible and easy to understand, breaking through the noise to provide you with actionable insights that you can implement in your role right away. Whether you're a seasoned professional or new to the field, this course will empower you with the knowledge and tools you need to make a difference. But don't just take our word for it.. throughout the course you will hear from a host of leading industry experts including Thomas Kolster, Jonathan Wise, Kathryn Lundstrom, Rachel Schnorr and 👩🏻💻Hannah Cox to help you #decarboniseyourdigitalmedia today. Register here: https://lnkd.in/dKdP-5_s #ClimateAction #Sustainability #MarketingForGood #advertising #marketing #adsforgood

Advertising's role in consumption's climate impact: An industry at a crossroads. Are advertisements steering us towards sustainability, or fueling overconsumption? Dive into the debate! 🌍🛒 Read more here https://lnkd.in/efJ-ZyJg #Advertising #ClimateCrisis #Overconsumption

Did you know that Research In Motion (RIM) made the BlackBerry? Why the heck did they call the company RIM and not BlackBerry? Well, simply put the plan was to make many things but one really cool sub-brand took off and that brand defined the company. Did you know that The Weather Channel runs weather.com? Most people don't as they think of the domain as the brand when they type it into a browser and not the operating company (despite the logo on the top left corner!). Consumers know The Weather Channel app because you have downloaded "The Weather Channel app" but when you type something else into the browser, all brand connection is lost. Wild right? Both of these brand situations are problematic because you are splitting your brand equity between two efforts as oppose to consolidating everything behind one brand to build connection and meaning. I always reference brands as an empty glass that you are looking to fill with meaning. If you have two glasses, it takes twice as much water to fill it. Because you are seeing this post, you are likely connected to me in some way and likely know the answer to this next question. Did you know that First Street (firststreet.org) makes Risk Factor? It's almost comical that I find myself in the same position I have tried to correct in my previous brand and marketing roles. We started First Street to find ways to connect people to the impacts of climate change and assumed we would do this in many targeted and specific ways, not big and broad efforts. As we experimented in the early days two things worked really well really quickly. The press began cover First Street on a daily basis for our great scientific reporting and data AND millions of consumers began to know us as Risk Factor as we integrated our property tool on major real estate and insurance platforms. This has continued on to today and has become a wonderful brand problem to have and luckily, one we can fix! As of today, we have merged Risk Factor into the First Street brand which will provide all the same wonderful peer-reviewed and property specific data that Risk Factor did through the scientific and trusted brand, First Street. Feel free to check out the new First Street site and give the property specific search a try! Also, drop your own brand thoughts in the comments. I would love your opinions on brand strategy.

Discover more about climate change, body image, youth vaping, and AI in advertising regulation in the article below. Authors - Alex Lowe Hannah Potter and Georgina Doukanaris #ASA #AdvertisingRegulation #ClimateChange

This is not the case, especially in the environmental sector. By understanding your audience and tailoring your approach, you can create impactful campaigns that resonate. #EnvironmentalMarketing #SustainableBusiness #GrowthStrategy #water #infrastructure #wastewater #marketing #digitalmarketing

With climate change, generational shifts, and overconsumption, what will be the role of advertising going forward? Toast's series covering these questions launches this week with industry thought leaders weighing in on those topics and more. It was super interesting to be part of this series and looking forward to the discussions that this will spark. #advertising #dobetter #change #thoughtleaders #insights #production

🌍 53% of Ad Agency Professionals Anxious About Climate 🌍 The advertising industry is more worried about climate change than the general public, but many struggle to shift strategies, feeling uncomfortable even raising the issue, per new IPA research. Why It Matters 25% of agency professionals wouldn’t voice climate concerns about their clients. Most (70%) feel the industry is doing too little. Nearly half (49%) say their company isn’t addressing climate change enough. Discrepancies with the Public 53% of IPA respondents feel anxious about climate change vs. 37% of the general public. Only 12% of ad professionals believe the industry positively impacts climate change, compared to 21% of the general population. Good News and Bad “It’s great that 53% of young people would consider working in our industry, but we must address the higher anxiety levels about climate impact,” says Pauline Robson, chair of the IPA Media Climate Action Group. 🔥 At Black Rabbit and VCreatives, we are passionate about this subject as well. We believe in engaging in sustainable practices and empowering our team and clients to make impactful changes. Let’s be the change we want to see in the world. 🌱 #B2BStorytelling #B2BMarketing #Sustainability #ClimateChange #NetZero #EnvironmentalImpact #SocialIssues #AdAgencyLife #MarketingStrategy #GreenMarketing