Web Growth Gurus LLC’s Post

Understanding Competitive Positioning! Competitive positioning is your relationship to all of your competitors in the market. It's the backbone of effective product marketing because it determines how you differentiate your product and market to your target personas. But beware, poor positioning can lead to a loss of market share and even business failure. The stakes are high, and the time to get your competitive positioning right is now. Take Lyft, for example. Lyft's product marketers understand that all ride-sharing apps offer similar features and identical pricing. So, how does Lyft stand out? By leaning heavily into messaging about the public good. Lyft targets personas identifying with liberal political ideologies, emphasizing support for LGBTQ communities, environmentalism, and other liberal causes. This positioning makes their personas care more about Lyft than their competitors. #CompetitivePositioning #ProductMarketing #MarketDifferentiation #CustomerEngagement #MarketingStrategy

An insightful piece about how adapting your brand to celebrate diversity at special times actually helps the brand and shows inclusion. #VisibilityMatters #Brand #Marketing #Inclusivity #Awareness

Hello LinkedIn community!    This morning, our Sprint Reply team convened over our regular Tea & Toast gathering, where we share knowledge and boost our collective understanding on several topics. Today, we had an enlightening discussion on Pride, covered by our fantastic Anna Mercer.    In a detailed walkthrough, Anna took us on a journey exploring the origins of the Pride event, a beacon of hope and celebration for the LGBTQ+ community worldwide. We explored key milestones from the historic Stonewall Riots to the modern-day legalisation of same-sex marriage.    Anna's presentation reinforced the importance of Pride in not just celebrating, but also in raising awareness of key issues related to equal rights, acceptance and understanding, thereby highlighting our company's strong belief in diversity and inclusion.    This was not just a presentation, it was an education, a reminder that we are all different and yet, fundamentally the same.    At Sprint Reply UK, we're thrilled to engage in such important discussions, covering everything from cloud computing and AI to societal and cultural topics. It's through these valuable discussions we continue to grow as a company and as individuals.    We'd like to express our gratitude to Anna Mercer for her excellent presentation and for helping us understand the importance of celebrating diversity and promoting inclusivity in our community.    All in all, a toast to knowledge!  #knowledgeSharing #TeamSprintReply #Pride #Inclusivity #Diversity #Tea&ToastKnowledgeSession  

Is It OK to Change Your Brand Elements for Pride Month or National Days? 🌍✨ Hey everyone. As #Pride Day is just around the corner, many brands face a common dilemma: Should we tweak our brand elements, like colors and design, to reflect this important occasion? Some hesitate. Altering established branding elements can feel risky. You might worry about alienating a portion of your audience or disrupting brand consistency. However, when done thoughtfully, these changes can communicate powerful messages of solidarity, inclusivity, and support. Big companies like #Google, #Nike, and #CocaCola have already embraced this approach, showcasing their commitment to diversity and inclusion through changes in their branding. This shows support for the LGBTQ+ community and resonates with a broader audience that values inclusivity. #Branding #PrideMonth #DiversityAndInclusion #Marketing #BrandIdentity #Authenticity #InclusiveMarketing

⭐ 🌟 ⭐ We are All Stars ⭐ 🌟 ⭐ 👁 While I'm looking forward to enjoying the next Ru Paul's Drag Race All Stars (Season 9), which is airing in a few days time, I reflected on the true meaning of All Stars and whether We All are Stars ... and of course ! We All Are 🌟 ❇ Very often, when I start collaborating with my clients (aka organizations), there is a mix-up situation in which the team got stressed to single out the typologies of diversity they think they have to work on. They wonder whether is best to prioritise the typology of disability or the LGBTQ+ for instance or whether they have to embrace them all in order to avoid not being diverse and inclusive enough. Well, the good news are that you shouldn't worry about this at all. 🙌 🙌 🙌 ❓ It is not a question of only getting focused on the underrepresented groups (which are actually extremely relevant when talking about DEI and somehow they deserve special actions) but to be inclusive for absolutely everyone regardless their identity or group they wish to represent. 🛠 Transforming an organization into a more inclusive place to work means allowing absolutely everyone, specially the new talent (Gen Z and Millennials), to come as they are and to express themselves freely. If there are members of your teams that belong to an underrepresented group then is worth for you to take that into consideration and act accordingly but it shouldn't determine the totality of your DEI strategy. 💞 Once your organization is genuinely INCLUSIVE then EVERYONE will feel WELCOMED ... because at the end of the day WE ARE ALL STARS (and we ALL have a story of DIVERSITY to contribute with) 👏 👏 👏 #dei #diversity #inclusion #diversityand #inclusion #diversitymatters #inclusionmatters #people #peoplematter #diversidad #inclusion

𝐃𝐫𝐢𝐯𝐞𝐧 𝐁𝐲 𝐕𝐚𝐥𝐮𝐞𝐬   50% of Gen Zers firmly believe brands should take a stance on social issues such as climate change, racial justice, and LGBTQ+ rights). Gen Z is also the most racially and ethnically diverse generation, with 43% identifying as non-white.    Building digital experience with AR (especially WebAR) can showcase the sustainable development goals (SDGs) for brands (e.g. - saving paper, launching memorable experience, more inclusion of people towards social issues with immersive AR). WebAR is the future for ecomm brands to can attract Gen Z to towards them, while driven by values. What do you think? Video credit: Thanks to Max van Leeuwen for creating this nice experience. 🔔 Ring the bell on my Profile 👉 Follow Swapratim Roy for AR insights 🤝 Connect with me   #augmentedreality #ar #webar #3d

New year, same me - still obsessed with making the Human Experience better. The start of 2024 felt like a good time to reintroduce myself. I'm Erryca, a seasoned Experience Designer with a Master's Degree in Human-Centered Design and over 15 years of business and consulting experience. I specialize in Inclusive Design, not just as a designer but also as a certified DEI Professional dedicated to fostering equitable systems and processes. In the realms of DEI, Neurodiversity, and the LGBTQ+ community, I stay at the forefront of emerging trends and best practices. I love blending these insights with Design Thinking principles to craft experiences that truly resonate and make a positive impact. Transparency and authenticity are two of my core values. Whether it's embracing my LGBTQ+ identity or being open about navigating the challenges of neurodiversity, I advocate for visibility, highlighting our unique strengths as our "superpowers." Beyond the design realm, you'll find me on the field, actively contributing to the National Gay Flag Football League and other local leagues. Whether sharing insights on stage or enjoying the camaraderie of the field, I'm a passionate advocate for creating spaces that embrace everyone. I am always open to conversation, so feel free to message me anytime. Let's connect and inspire each other! #InclusiveDesign #DesignThinking #DiversityandInclusion #HumanCenteredDesign

🌈 Celebrating Pride Month: Honouring the Visionaries Shaping Our Stories As we dive into Pride Month, I'm excited to highlight the incredible contributions of LGBTQ+ creators and artists who are revolutionising our industry. I truly believe in the transformative power of diverse voices to inspire, educate and create meaningful connections. The Impact of LGBTQ+ Creators 1. Trailblazers in Creativity: LGBTQ+ creators consistently break new ground with their innovative ideas and bold storytelling, challenging the status quo and expanding our creative horizons. 2. Authentic Representation: These creators bring their genuine experiences and unique perspectives to their work, ensuring that the content we produce is rich, diverse, and truly reflective of different communities. 3. Cultural Enrichment: By sharing their stories and viewpoints, LGBTQ+ creators enrich our cultural landscape, fostering greater understanding and empathy among audiences. 4. Visibility and Empowerment: Highlighting the work of LGBTQ+ creators helps empower underrepresented voices, providing role models for future generations and promoting a more inclusive industry. At MYTHOSMKRS, our commitment to collaborating with diverse creators goes beyond representation—it’s about creating a platform where all voices can be heard and celebrated. This Pride Month, we honour the vibrant contributions of LGBTQ+ creators and artists and reaffirm our dedication to driving culture forward. Let’s continue to support and uplift these visionary creators who inspire us daily with their creativity and courage. All image rights belong to the creators and artists featured. #PrideMonth #LGBTQCreators #creatoreconomy #Diversity #Inclusion #DrivingCultureForward #MYTHOSMKRS

Today is a big day for us. Marianna Di Regolo and I have been working hard at getting services together on Famm. We have finally launched 32 new service providers across financial, career, healthcare, legal categories, and more! There is a massive gap in the market for solutions that make it super easy to find LGBTQ+ service providers. We want to avoid resorting to the status quo for financial, legal, healthcare, coaching, creative services, and more. As Queer people, we have unique needs and experiences that require someone on the other side of the table to get it. Because what you get is a genuine investment and connection. More importantly, we feel safe working with that person and they will yield BETTER outcomes than someone who doesn't understand you or, worse, has opinions about your queerness. Here's to 2024 - where we will continue to grow Famm and provide more resources for our community to invest in and grow the queer economy. #queercommunity #queertech #queermarketplace #queerowned #lgbtqia #lgbtqcommunity #lgbt #queer

Behind the Scenes: A Powerful Conversation with Simmi Nanda I’m so excited to share a sneak peek from our TV series Customer Success as a Means of Sustainability in Today’s Hyper-Competitive Era. Today, we had the privilege of sitting down with Simmi Nanda an inspiring entrepreneur, and a passionate advocate for LGBTQ inclusivity and economic empowerment. As the CEO of BeUnic, Simmi has been a true force for change, driving initiatives that uplift and support the LGBTQ community. Her journey is nothing short of remarkable—over two decades of professional experience, founding successful businesses, and constantly working to create more inclusive and sustainable spaces. During the interview, Simmi shared her deep insights into the power of customer-centric strategies, showing how businesses can succeed while also making a real, lasting impact. Her story is a reminder that success is not just about competing—it’s about creating meaningful connections and fostering inclusivity. I can’t wait for you all to hear this incredible conversation. Stay tuned for the full interview release soon! #BTS #SimmiNanda #LGBTQInclusion #CustomerSuccess #Sustainability #Empowerment #Leadership #BusinessStrategy #InclusiveBusiness #HyperCompetitiveEra #DiversityAndInclusion #Entrepreneurship #BeUnic #EconomicEmpowerment #ImpactfulLeadership #CustomerCentric #Innovation #BusinessGrowth