Weber Shandwick’s Post

5 stars everywhere! How many people look at individual business reviews to make a purchase decision? I did. As an e-comm business owner I struggle with this. We have automated processes to request customer reviews 2 weeks after the product has been delivered. But internally, when we receive a review, we also get to “choose” which reviews are published to our website. We publish all - good and bad. If we made the mistake - we comment on how we corrected it and apologise. If we stuck to our published policies - we comment on that too. The social proof of reviews is absolutely being corrupted. Especially when businesses incentivise for reviews. 🙄 💯 5 stars are BS. If we want social proof of our businesses, we all need to take the good and the bad. If not, it’s total BS and consumers will no longer bother with their time. I’m really frustrated at 💯 5 stars, especially from fast fashion. It’s a cop out. Waste of time and deceiving. I rarely give reviews admittedly. But when my daughter wanted a “macaroni” pizza for her birthday, I rang everywhere to find someone who would make it. A gorgeous pizza restaurant in Brisbane did it AND personally delivered it. That gets 5 stars from me….. even though she actually meant a “pepperon”i pizza! 🤣♥️ #fastfashion #reviews #honestymatters #consumerism #ethics https://lnkd.in/fsHmHpu

Luxury Brands and Beauty Products: A Balancing Act I agree that this strategy (luxury brands offering beauty products) makes the brand more affordable and reachable to a larger consumer base. However, on the flip side, are brand managers and custodians worried that it somehow dilutes the brand's credibility? Isn't the whole point of luxury being niche and aspirational? Thoughts? #luxurybrands #beautyproducts #brandmanagement #fashion #communications https://lnkd.in/gPZxUD7K

If you're clueless about the skincare product that's playing the bad cop, this guide will streamline the hunt.

Must we analyze everything?

What does it mean to be a man today? This question sparks endless discussions #online and #offline. Inspired by this ongoing exploration, #Lynx #partnered with #Google in 2019 to delve into the online search queries of young men. Was their goal to find factual #insights or uncover humorous #trends? Dive into this case study to discover: 👀 Your thoughts matter! Drop your insights and let's continue this insightful discussion. 🤔💬 #masculinity #consumerinsights #lynx #googlesearch #socialtrends

It doesn’t have to go this way. “Most fashion brands have a creative shelf life of 10 to 15 years before a stale smell wafts in, the hype fades and shoppers move on to the next new thing.” But great brands can and do persist for the longer haul- remaining relevant across decades, throughout massive cultural changes. And it doesn’t just happen by luck. It takes an #innovation oriented org with amazing #creative informed by real #insights into emerging culture, values, symbols, hopes, dreams, desires, and needs. It’s a willingness to see what’s ahead and disrupt your own approach. It’s being bold and reinventing yourself for the changing values of the people you serve. As Lauren Sherman and Chantal Fernandez’s book about the downfall of Victoria’s Secret hits the shelves, I’m reminded of the price a brand pays for not reading the room (ouch! It can hurt) and why I love doing what I do— helping brands see change in their world and their people and identify opportunities to disrupt themselves now. Let’s extend your ‘brand shelf life’! ↔️↔️↔️ #consumerinsights #brand #disruption #transformation https://lnkd.in/gap3Qezs

10 trends to know about

This trend of companies backing off their support of PRIDE because of fear of customer backlash makes me sad. CEOs have a responsibility to lead with their values...not just when it's convenient. Face Reality will continue to be a vocal advocate for causes and initiatives that make us more diverse--including PRIDE. Diversity in thinking, diversity in background, diversity in all kinds of ways makes us a stronger company. When we take the time to listen to each other, listen to that diversity in thinking, we'll get to better business decisions every single time. https://lnkd.in/gxaqV4BC

As a young 20-something starting my career (and navigating a male dominated workplace), I learned to use my wardrobe as a tool. I wore tailored-to-perfection suits that made me look, and feel, fearless (hello 90’s shoulder pads!). Over time, and as my confidence grew, I experimented with mixed suiting and opted for softer looks. I began to feel more confident, more comfortable, and - well, more like myself. In my styling career, I’ve had the privilege of advising women from all walks of life. What I've learned is that personal style isn't just about outward appearance — it’s the outer wardrobing that lets the inner you shine. The way I see it: Finding and owning your personal style is what allows you to be seen for your gifts, your passions, and all the things that make you perfectly and undeniably you. As we approach International Women’s Day, let’s celebrate, honor, and share what it means to be a woman in this world. Let’s also get real: to share power, one must also feel powerful. So put on your oxygen mask first. Take time to ensure that your outside reflects who you are on the inside. And when you do -  I promise that you’ll show up better, take up more space, and do even more incredible things. Wrabyn Boutique #IWD #WHM #PersonalStyle

Trending Tuesday: Unlocking the Secrets of Gen Z Buying Habits! 🛍️ Gen Z is reshaping beauty culture by challenging toxic norms and celebrating individuality. Let's take a look at what influences their purchasing decisions #GenZBeauty #GenZBuyingHabits