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The pre-rolls category is surging, with over $4.1 billion in sales in the past 18 months, now making up 15.9% of the #cannabis market, according to a report by Custom Cones USA and Headset. Demand has skyrocketed, with a record 26 million units sold in June 2024. The growth is largely driven by infused pre-rolls, which account for 44% of the category. Learn More: https://lnkd.in/g7xBJwer #cannabisindustry #cannabisbusiness #cannabisnews

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Gabriella S.

International Marketing Consultant

1mo

In my experience, it’s often the shake of the flower rather than the actual bud in pre-rolls. I’ve even paid up to $18 for one, thinking it would be incredible, only to be disappointed. 😐

Alpha MacKenna

Budtender and Fulfillment Agent

1mo

I do enjoy a preroll - I find that they're a good way to sample a strain without committing too much. I know the product within is often not the greatest, but you don't need THE BEST in order to know how the product will effect you.

Mike Burry

Union Organizer at UFCW Local 360

1mo

It mystifies me that so many people pay for 3 month old joints. I think they always taste funky compared to freshly packed cones and hand rolls.

Ryjean Reid

Community Engagement Liaison

1mo

lol noobs can’t roll

Jonathan Mathews

Political Strategy Project Organizer Health Insurance Broker for +3 years Studying to achieve top level 6 sigma and Google SEO certification

1mo

Our expanding canna industry needs better labeling to distinguish between shake/trim and bud material pre-rolls 💯

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Pre Rolls look set to dominate the flower market

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