Thanks for the Guesthouse shoutout, Radio Mercury Awards! We look forward to helping brands, agencies, stations, and media groups do the kind of audio advertising people love. And that leads to giant Mercury checks to walk around town with.
welcometoguesthouse.com#keepitsimple#touchthatdial
ICYMI: Our 2024 Chief Judge, Mitch Bennett, announced his brand-new agency, Guesthouse, and we cannot wait to see (and hear) all the work him and his team come up with for their clients!
Check out his shop here: https://lnkd.in/eNAa5eTA#TouchThatDial
Mastering the art of new business... 💹
Come and see me and Stuart Hurst at Accountex and transform into a accountant sales Jedi! 🌟
Are you struggling to grow your practice and not getting your ‘ideal client’ through the door?
We’ve been there, we’ve made plenty of mistakes and are definitely not perfect!
But we did achieve rapid growth in practice and managed to get a steady flow of our 'ideal' clients through the door 🚪
We want to share our secrets about banishing the sales bottleneck , attracting the right clients and taking your career or practice to the next level
DATE: May 15th 📅
TIME: 3:00 pm - 3:40 pm ⏰
THEATRE: Future Leaders (Theatre 6) 🎭
(See picture of me and Stu on our way down south to Accountex)
#accounting#sales#marketing
Remember this?
📊 Rose Marley, our CEO, took centre stage on Sky News' Ian King Live and talked about how worker co-operatives and employee-owned businesses are 8% more productive and how #coops employ 7 times more people, on average, compared to other businesses.
Co-operatives drive both productivity and economic security by focusing on the needs of members - who could be workers, customers and/or suppliers (or a combination) - rather than solely on profit. Why? Because those same members own AND control the business. It's the #CoopsWay.
📺 Watch the full interview and gain further insight into the resilience and effectiveness of co-operatives businesses: https://lnkd.in/eUUfKm69#Cooperatives#EmployeeOwnership#Productivity#EconomicSecurity#IanKingShow#SkyNews
Thought this worth sharing. During a recent client listening meeting we got on to the subject of pricing. This was a two-participant meeting with a client I had interviewed twice before.
Previously this client had thought that pricing across the piste had been ‘high’ and that pricing across a couple of the service lines had been particularly high.
This was a key client of a firm, spending a lot of money. During this year’s interview, however, the client thought the pricing was variously good, competitive, etc, and with no mention of specific service lines being particularly high.
So what had changed?
What had changed was that we altered comms to this and other clients in order to highlight value.
This included firm-wide added value, and also elements of value delivered by individual service lines and practice areas. Many of these had been - perhaps paradoxically - highlighted in the client listening process (including some with this same client).
I think a crucial message is not to assume that the recipients of value (a) realise what they are getting, and/or (b) associate it with pricing and rates.
So blow your own trumpet…
…talking of which - here are The Fratellis giving us Yes Sir, I Can Boogie.
Happy Friday
#clientlistening#keyclientengagement
You probably don’t think of celebrity glitz and glamour when you think of auditors. ✨
Our role as official vote scrutineer for the British Academy of Film and Television Arts (BAFTA) has brought the two together. 🎬
It's all about supporting a voting process that's rigorous and fair. And it’s one of my favourite stories from the Audit & Assurance team in our 2024 Annual Review.
#DeloitteAnnualReview2024
Worth Watching.
Managing Directors, CEO's and corporate boards need to work hard to create policies and procedures to create an equal balance of power between management, employees, contractors, suppliers and clients.
This also applies to government, politicians and institutions in regards to constitutes and representatives.
This helps avoid situations like what happened with Mr Bates and the post masters in the UK.
This show is a real eye opener and streams on channel 7.
https://lnkd.in/gS4gDvSS
Brilliant of someone of the industry to take the Bull by its horns. I have been mentioning and doing that of late, working on project fees versus the age old retainers which force an agency to kill their employees by "sharing" them conveniently. At Buzz, I am clear, we don't try and share unless the brand is comfortable with that and if so then should understand and operate in our HUNT framework. It's simple, if you have shared resources, plan your hunt. Someone from the tribe with the right skill will join and get the kill.
Having a rate card for ideation is the most absurd thing in advertising and boy will you see it in plenty in network agencies in the name of homogenisation and processes. :)
Kudos PG and Gautam for relaying this on a right forum.
Gautam Reghunath PG
#agency
Contributor @Philadelphia Tribune a Legacy Black Newspaper | Freelance Writer, Journalist
Arts & Entertainment Journalist with a strong back ground in FilmI TelevisonI MusicI Criticism Porfolio-authory.com/KathiaWoods
