WellBiz Brands, Inc.’s Post

In today's highly connected and digital world, cultivating a strong personal brand has become essential for many individuals. Your character, which encompasses your values, integrity, and personality traits, plays a crucial role in shaping how others perceive you and your brand. By authentically expressing your character through your personal brand, you not only build trust and credibility but also differentiate yourself in a crowded marketplace. So, embracing your character as part of your personal brand can be a powerful strategy for success in both professional and personal endeavors. 👍

In today's highly connected and digital world, cultivating a strong personal brand has become essential for many individuals. Your character, which encompasses your values, integrity, and personality traits, plays a crucial role in shaping how others perceive you and your brand.

Unveiling Beauty: A Comprehensive Guide to Must-Have Beauty Products

Sharing a little about Good Wash Day's financials feels vulnerable but here we go... Almost three years ago I couldn't find what I wanted to buy: a hair towel made from T-Shirt fabric. So I created Good Wash Day. My entire working life has led me here, from PA work in my twenties, my Microsoft Certified Systems Engineer career, my business degree started aged 45, and my four years as employee number one at an ecommerce start-up. All GWD towels are made from ethical fabric (organic jersey cotton) here in the UK and thousands of people all over the world with all hair types, and hair loss and regrowth, are benetitting from them. And now Good Wash Day is a Silver award winner in the Get The Gloss Beauty Awards. In year one I made a double digit loss. To be expected for a product based business, plus I didn't scrimp on a) branding (I still love it Katie Chambers) or b) photography. Early in year two revenue hit six figures and by the end of that year it had increased by 199% (vs year one). I hit double digits net profit; as a bootstrapped business that felt good! Although as my old boss would always say: revenue is vanity, profit is sanity. So far in year three revenue has increased (vs year two) by 30%, and net profit has increased by 89%; I still have one quarter of this financial year remaining but I've already passed that 'multiple six figure business' threshold (again revenue, or James and I would be on a yacht in the South of France). I'm resisting the urge to apologise if this seems braggy. It's not intended that way, and I know as a recovering perfectionist I am way too hard on myself. Home life conspired against me doing well at school. I started work as a pot wash in a pub aged 13. I left school aged 16 with one O-Level. I still struggle to think of myself as a businesswoman. But that's what I am. The last few months have been more down than up with regards the business. It's been a tough quarter and at times I've wondered 'why am I doing this?'. So it's reassuring to step back and look at the bigger picture these numbers demonstrate. Really I want to say if you can, follow your dreams. Work hard. Understand the numbers, then understand them some more. If you have a tiny marketing budget (I barely have one at all and am super frugal with it), get creative. Think about who you'd like to try your product. Work your socks off to get it to them (it can take 8+ months in my experience). Be relentless, but never pushy. Be canny, but never compromise your integrity. Be resilient, even when it feels hopeless. Build relationships whilst being authentic. Find someone who believes in you when you're doubting yourself (James Saull has always been that person for me, and now our boys are too). You're never too old. It's never too late. Back yourself.

Personal Branding is not just a trend, It is a necessity. Remember, personal brand is a reflection of who you are and what you stand for. In other words, it is what people say about you when you're not in the room. It's your reputation and your story. So, invest in it, nurture it, and let it shine. #Personalbranding #Professionaldevelopment #Successmindset

A BRAND THAT OWNS THE FAMILY NAME, COBRA WAX POLISH. Growing up, as my mother’s first born son, chores knew me by name. One chore that I enjoyed was sweeping and polishing as long as they didn’t interfere with my football plans lol. Wait, why sweeping? Well, just like any 90s baby, it was the only time I would freely play Westlife, ABBA, Backstreet boys, Tracy Chapman, Kenny Rodgers and Micheal Learns to Rock without Mum questioning me. Ohh boy! that JVC stereo suffered lol. Amidst all this excitement, one brand stood out in our home, COBRA WAX POLISH. Remember the wax in, wax out training? Yep, mum’s living room was my boot camp stage. Lol. Funny story, my siblings and I thought all floor polish brands were called cobra regardless. As long as you are a floor polish brand, you are Cobra. Even home made, still cobra. Lol. We didn’t see it as a brand name. The cobra brand was king in our eyes. Last night, this got me thinking. Does Zambia have brands that have lasted a life time that still make it to the top brands display today? What is that we can learn from those brands that have lasted a worthwhile? If not so, why is that our brands don’t have a generational lasting solution? My branding lesson from Cobra: Brand Consistency is key. Keep it in the brand that you are building. Make those gradual constant changes that don’t distort the brand, you will stand the test of time. Happy new week family. Share your lessons in the comments. #Branding #Marketing #Consistency

Everything your company does Ties to the culture you create. Your brand is at the center of that impact. 🌵 Be the Chosen Brand

The power of pink goes beyond stereotypes. Explore how shades of pink can add a touch of playfulness and compassion to your brand. #PinkInBranding #BrandPlayfulness

#BrandLift : Customers are significantly more likely to remember and recognize a brand when it’s associated with a distinct scent. This unique olfactory signature becomes a part of their memory, distinguishing your brand and enhancing recall far more effectively than visual or auditory cues alone. Reimagine your brand with #AmbientScenting #SpaceScenting

Challenges help us define our brand Challenging situations and times when we’re out of our comfort zone, help us to add vital elements of authenticity as we work to define our brand. When you come out the other side, take time to analyze what you learned about yourself in that challenging period. We grow in wisdom when challenged. #OvercomeChallenges #GrowthMindset #AuthenticBrand