A BRAND THAT OWNS THE FAMILY NAME, COBRA WAX POLISH.
Growing up, as my mother’s first born son, chores knew me by name. One chore that I enjoyed was sweeping and polishing as long as they didn’t interfere with my football plans lol. Wait, why sweeping? Well, just like any 90s baby, it was the only time I would freely play Westlife, ABBA, Backstreet boys, Tracy Chapman, Kenny Rodgers and Micheal Learns to Rock without Mum questioning me. Ohh boy! that JVC stereo suffered lol.
Amidst all this excitement, one brand stood out in our home, COBRA WAX POLISH. Remember the wax in, wax out training? Yep, mum’s living room was my boot camp stage. Lol.
Funny story, my siblings and I thought all floor polish brands were called cobra regardless. As long as you are a floor polish brand, you are Cobra. Even home made, still cobra. Lol. We didn’t see it as a brand name. The cobra brand was king in our eyes.
Last night, this got me thinking. Does Zambia have brands that have lasted a life time that still make it to the top brands display today? What is that we can learn from those brands that have lasted a worthwhile? If not so, why is that our brands don’t have a generational lasting solution?
My branding lesson from Cobra: Brand Consistency is key. Keep it in the brand that you are building. Make those gradual constant changes that don’t distort the brand, you will stand the test of time.
Happy new week family.
Share your lessons in the comments.
#Branding
#Marketing
#Consistency