Wellington Executive Search’s Post

Good Opportunity

As per advice by management i have draft the job responsibly for the post "Brand Promoter" if any suggestions feel free share with me. 🌾 Job Responsibilities: Brand Promoter 🌱 Conduct strategic door-to-door visits, enhancing brand visibility and driving sales growth. Articulate product excellence, highlighting key benefits to outshine competitors. Recommend tailored products, offering detailed information and expert prescriptions. Stay abreast of market dynamics, effectively addressing queries and monitoring competitors. Engage farmers with compelling product features, emphasizing unique selling points. Provide valuable market intelligence, identify farmer needs, and share growth opportunities. Collaborate seamlessly with sales and marketing teams for impactful promotional activities. Cultivate strong relationships with key stakeholders, focusing on farmers and retailers. Organize farmer meetings and field programs to effectively communicate product USPs. Achieve target-oriented goals, foster business relationships, and ensure product visibility across retailers, mobile seed vendors, and dealer shops. Maintain a reserved list of prominent, innovative, and progressive farmers, fostering strong cooperation with TSOs and RSMs. 🌿 #BrandPromoter #Agribusiness #SalesExcellence 🚜

Sales Update for FMCG Sector

Being a corporate aspirant & specially a sales enthusiast this so exciting that I have successfully completed the "Territory Sales Management" course, led by Imtiaz Ahmed Chowdhury, Sales Director at Syngenta Bangladesh Limited. Throughout this comprehensive program, I have gained in-depth and practical knowledge in various critical areas, including: ✅ Introduction to Sales and Distribution: Understanding sales fundamentals and effective distribution strategies. ✅ Territory Knowledge: Learning the importance of knowing sales territory inside out. ✅ Product Knowledge: Mastering the ins and outs of the products, the feature and user benefits, product offering and price segment. ✅ Distributor Management: Developing skills to manage and optimize distributor relationships like distributor selection criteria and their core expectations, alternate distribution models, ROI maximization of distributors etc. ✅ Retailer and Wholesaler Insights: Gaining insights into the needs and behaviours of retailers and wholesalers like mapping their daily capital, sales trends and handling tough retailers. ✅ Market Visits: Understanding the critical role of market visits in gathering insights and building relationships like how to conduct a market visit, post-visit analysis and so on. ✅ Trade Marketing and Merchandising: Enhancing trade marketing and effective merchandising skills. ✅ Stock Management: Learning effective strategies for stock management to ensure product availability, knowing technical terms like IOQ, SCR, SKU, EC, REC, OOS, ND, WD, SR, and BCP. ✅ Sales Strategies & Discipline: ◾ Leveraging data to drive strategic decisions ◾ The importance of tracking sales data ◾ Expanding market coverage ◾ Launching new products in the market ◾ Developing a long-term career plan in sales ◾ Performing in monthly review meetings ◾ Managing stakeholders ◾ Strategies for laddering up in a sales career This course has equipped me with the tools and techniques to excel in sales management and drive business growth. I am eager to apply these skills and knowledge to contribute effectively to my future roles. #SalesManagement #TerritorySales #ProfessionalDevelopment #SalesStrategy #ContinuousLearning #CareerGrowth #MarketExpansion #TradeMarketing #SalesExcellence

Opportunity

Need your help and support.

As a seasoned Salesman, I've noticed a glaring gap in resources dedicated exclusively to FMCG sales in my years of experience. Recognizing this need, I am compelled to bridge the void with valuable insights and content. I hope this helps the newbies in the FMCG Space. I will start with some basic FMCG wordings or Terminologies. 1. FMCG: Simply mean, Fast moving consumer goods. FMCG generally include a wide variety of frequently purchased products such as toothpaste, shampoo, soap, cosmetics, hair oil, detergent, beverages as well as other non-durables such as plastic goods, LED bulbs, paper&stationery etc. One of the major characteristics of FMCG is it's low unit value with high volume potential. That is, it move fast on retail sellings. A good examples of an FMCG Companies includes: Unilever, Nestlé, P&G, PepsiCo etc. 2. NUMERIC DISTRIBUTION: Numeric distribution terms in the FMCG sales is the number (or percentage) of outlets where company’s products is present. (i.e, Outlets that have at least one sku of a brand). For example, at how many outlets a company's product are available is measured by numeric distribution. 3. WEIGHTED DISTRIBUTION: Weighted distribution in FMCG Sales is the percentage of the total sales volume that comes from the served outlet. For example, if you have 10 outlets in a beat, now out of these 10 outlets if your product is present in 4 outlets, then numeric distribution is 40%. If that 4 outlets contributes 75% of your total sales, in that case weighted distribution would be 75%. In nutshell, Numeric distribution gives you an idea of the reach of distribution whilst weighted gives you an idea of quality of distribution. #Sales #Salesmanagement#FMCG. To be continue...

What's happening in the world of FMCG sales, category and marketing jobs? Check out our latest market wrap for September: https://lnkd.in/g365FP9X #howsthemarket #axrblog #recruitment #fmcgjobs #marketingjobs #salesjobs #industryinsights