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Because "beige is better"! Have you already spotted our new campaign? 👇

“Beige is better” - WEPA launches unique campaign to promote recycled Hygiene paper 🧻 At WEPA, we know our recycled cardboard toilet paper is super soft, high quality, and sustainable. To share this experience and bring our unique and sustainable products made from recycled cardboard to more people, we are launching a nationwide campaign "Beige is better". This proactive education with such a campaign is unique for a private label specialist like us and shows how we, together with our retail partners, are actively shaping the category transformation towards greater sustainability. There are many good reasons to use our natural beige hygiene paper made from recycled cardboard.  “Beige is better” because beige is... 👉 Super soft: 77% of surveyed consumers agree. 👉 More sustainable: 70% lower environmental footprint of recycled fibers based on recycled cardboard. 👉 Innovative: We give cardboard boxes a new life, contributing to a circular economy. The campaign is thriving online and now features large-scale ads in cities like Hamburg, Berlin, and Munich. Retailers such as dm-drogerie markt Deutschland, EDEKA ZENTRALE Stiftung & Co. KG, Netto Marken-Discount, Dirk Rossmann GmbH, Müller Holding GmbH & Co. KG, Picnic Technologies, flaschenpost SE and REWE Group are actively supporting the project and ensuring that consumers can try the products for themselves. Hygiene paper made from recycled cardboard is the future. Be part of the movement that is revolutionising the hygiene paper market. Where have you spotted the campaign? Let me know! 👇 #beigeistbesser #WeareWEPA

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