Werk Insight’s Post

It's a privilege getting to speak to folks across B2B industries every day, and often those conversations are fascinating. We asked Morgan Goebel, MMR about the most interesting B2B audience she's interviewed as a research manager at Werk Insight 📽 #marketresearch #interviews #B2Bmarketing

Our team is together in St. Louis this week for our annual Werk Meeting. We’re going over the strategic direction of the company, doing valuable training, and most importantly, getting to hang out with each other in person! We’re making the most of what St. Louis has to offer, thanks to our local tour guide Morgan Goebel, MMR, who also baked us some amazing Werk-themed cookies & cupcakes. Every time we get the team together like this it is hugely impactful on how we can deliver better insights for B2B companies. We had the opportunity to hear from one of our clients on what that looks like from the internal stakeholder’s perspective. We also did training for the team on qualitative research, recognizing that is an area where we are seeing high demand from clients. There were a lot of key takeaways: namely, to always order the toasted raviolis, but also how to improve our research processes (particularly by expanding on our use of AI), and thoughtful ways to enhance our insights. The stuff that’s constantly in the background, and not always front of mind, yet is fundamental to why we started this business in the first place. #companyoffsite #marketresearch #strategy

Nik Werk and Adam Jones were on a quick trip to the UK yesterday to lead a client workshop, but they still made time in the schedule to stop by the pub #priorities #marketresearch #workshop

It’s September – the weather’s getting colder, schools have started, and we’re on the road again. This week, we kicked off planning season by leading a workshop with a client in Pennsylvania. #marketresearch #workshops #dreamteam

After joining our team at the beginning of the year, Naomi Randell is excelling in her role as Research Manager and is already helping to enhance our data visualization. We asked her a few questions about her experience at Werk Insight 👉 #marketresearch #careers #womeninresearch

Research Manager Kaitlyn Farnell is Employee Number 1 at Werk Insight, joining us in May 2022. We asked Kaitlyn about her experience of working here over the past 2 years and her career in market research 👉 #marketresearch #careers #womeninresearch

Welcome to the team, Kevin McPhee! Kevin is a Senior Research Analyst with 13+ years of experience who will bolster our delivery of high-quality B2B research. #growth #marketresearch #newhire

We asked Research Manager Morgan Goebel, MMR about her career and working at Werk Insight   #career #marketresearch #womeninresearch

We'll be at the Quirk's Event in NYC on July 17 and 18! Meet with Nik Werk and Adam Jones to talk about better ways to do B2B research.   #QuirksNewYork #marketresearch #newyork