How do the best B2B marketers use insights? In our work with clients across B2B industries, we’ve observed some commonalities between the marketers who drive the greatest impact at their organizations 👇 #b2bmarketing #insights #marketresearch
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In an unpredictable world, let's create predictable pipeline. Reach out to me for more info on how Pipeline360 is helping marketers create predictable pipeline.
B2B marketers are finding themselves in a balancing act, navigating the challenge of managing more focused budgets along with increasing targets when it comes to their pipeline. We conducted a survey with Demand Metric to understand what the biggest obstacles are for marketers and what they’re planning to do about it. Review the slideshow below to discover some of the major findings. To learn more and view the full report visit the link below. https://lnkd.in/gPWMiggD #Pipeline360 #B2BMarketingTrends #B2BMarketing #B2B #Martech
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Because B2B buyers’ goals differ from those of the average consumer, B2B companies have well-established best practices for speaking to multiple decision makers at a company, as opposed to B2C’s single-customer focus. However, adopting certain aspects of consumer campaigns may serve B2B marketers well in their efforts to connect with business customers—or they may not. Forbes Agency Council asked Jodi Amendola to weigh in on how leveraging a bit of B2C-style marketing might impact B2B sales. https://lnkd.in/g7aZms5X I #PRAgency #B2BMarketing #B2BPublicRelations #B2BMarketingStrategy #Storytelling #ThoughtLeadership
Forbes Agency Council: 14 Expert Insights On B2B Campaigns Becoming More Like B2C
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𝗛𝗼𝘄 𝘁𝗼 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗲 𝗯𝘂𝘆𝗲𝗿 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝘀 𝗶𝗻 𝗕𝟮𝗕 Jennifer Strange and Conor Wilcock explore the key benefits of using buyer personas in B2B marketing, the most important questions to ask when researching B2B personas, and 7 best practices for developing and embedding personas in B2B organizations. Check it out here 👉 https://lnkd.in/egbs3pN6 #b2b #buyerpersonas #b2bmarketing #marketingstrategy #customerresearch #marketresearch #customercentricity
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Is your brand positioning paying off? Find out the impact of better brand positioning in an upcoming webinar on June 25th with Sustena, a Pariveda Company. Register below! #B2B #BrandStrategy
Less than 1 week away! Don't miss our webinar "Stand Out in the B2B Crowd". Discover actionable strategies to elevate your brand positioning for growth. Register Now: sustenagroup.com/robi #B2B #BrandStrategy #BrandDevelopment
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B2B marketers are finding themselves in a balancing act, navigating the challenge of managing more focused budgets along with increasing targets when it comes to their pipeline. We conducted a survey with Demand Metric to understand what the biggest obstacles are for marketers and what they’re planning to do about it. Review the slideshow below to discover some of the major findings. To learn more and view the full report visit the link below. https://lnkd.in/gPWMiggD #Pipeline360 #B2BMarketingTrends #B2BMarketing #B2B #Martech
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Video is the #1 medium in our B2B world. . . . . #videomarketing #contentmarketing #b2bmarketing #techmarketing #technologymarketing #videomarketing #contentmarketing #b2bmarketing #techmarketing #technologymarketing
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Digitalzone presents its "State of Demand Gen" report, authored by Digitalzone Marketing. This report stands out for its high-quality design, graphics, and insightful content. Drawing from input by 1500 global B2B Marketers, the report highlights clear trends and one surprising finding: Trends: -While 99% prioritize ROI measurement, opinions diverge on optimization strategies: 43% advocate for INCREASED channels, while 37% opt for REDUCING them. -Over 90% express a desire for AI assistance beyond content to glean clearer Customer Journey insights. -There's a push for Integrated Marketing beyond campaign-centric approaches, aiming to break down organizational silos. Surprising Finding: -Despite 91% acknowledging the importance of Data, only 26% use it to define audiences, and 35% integrate it into Marketing Strategy. Performance data should hold more weight. Do you agree? #b2bleadgeneration #datamatters
We surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of the demand gen industry. The results? Well, let's just say you're gonna wanna pay attention to this... because it might just change the way you approach your business: https://ow.ly/6RhN50QyUCT #b2b #demandgen #2024report
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B2B marketers are finding themselves in a balancing act, navigating the challenge of managing more focused budgets along with increasing targets when it comes to their pipeline. We conducted a survey with Demand Metric to understand what the biggest obstacles are for marketers and what they’re planning to do about it. Review the slideshow below to discover some of the major findings. To learn more and view the full report visit the link below. https://lnkd.in/gPWMiggD #Pipeline360 #B2BMarketingTrends #B2BMarketing #B2B #Martech
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What’s your competitive edge in today’s B2B market? Explore five key findings that can help you stand out in today’s hyper-competitive market 👉 https://lnkd.in/dz5BdREk #b2bmarketing #datadrivenmarketing #techmarketing
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Sign up today! In our June 25th webinar we will explain how you can elevate your brand position for greater impact in recruiting, sales, and valuation. If this sounds like something you or someone you know would find interesting, sign up below or feel free to share this post 😊
Less than 1 week away! Don't miss our webinar "Stand Out in the B2B Crowd". Discover actionable strategies to elevate your brand positioning for growth. Register Now: sustenagroup.com/robi #B2B #BrandStrategy #BrandDevelopment
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