Werk Insight’s Post

The best new research at WBR: Insights covers applications for AI across B2B industries. I find AI-driven "competitive intelligence" particularly interesting. How will competition evolve as the playing field becomes visibly "smaller"?

One of the best ways to differentiate with (and get a lot of mileage from) your B2B content is with original research reports and expert interviews. Original research boosts both brand awareness and trust, according to data from content expert Becky Lawlor and her team at Redpoint. A surprising finding is that 58% of the surveyed B2B buyers like AI-generated content (though I'm willing to bet that none of the best research reports are AI written). Dropping the link to the report in comments (it's ungated) if you want to see the full findings. #GenAI #AI #contentmarketing

Strategic Insights: Integrating Actionable Data Intelligence for Marketing Impact. Fine-tune your strategy with AIMI, where advanced algorithms and machine learning effortlessly integrate with massive B2C and B2B data points. Formulate ideal customer personas strategically to drive campaigns with optimal conversion rates. Explore how data can reshape your business strategies for the better. Visit https://ayr.app/l/kgd6/. #AIMIContentAutomation #AI #Data #AIMI

Quick wins are about to get disrupted FOREVER. The best sales team and Ad campaign, won't convince AI to buy from you. 👉 But, B2AI (Business to Artificial Intelligence) might. The future will be “B2AI” and it's all about convincing AI algorithms to buy from you. Here's why… Today, thousands of AI tools like Perplexity and ChatGPT provide a broad range of possibilities, but the onus is on you to sift through them, assess credibility, and figure out the best fit. But, the future mass adoption of AI won't just present top recommendations it will provide VETTED options! 🤯 AI will act as a strategic partner, analyzing each option with surgical precision, not just a suggestion box.. → Cost structures will be transparent → Potential outcomes modeled → ROI meticulously calculated Let's take B2B for example: Soon companies will first pitch directly to AI predictive purchasing platforms. Once shortlisted they will then be able to pitch to key decision-makers makers and procurement teams. These platforms will analyze vast datasets, existing and past customers, unbiased recommendations, identify needs, and select the most cost-effective, data-driven solution that meets a customer's requirements. → Human bias? Eradicated → Sweet-talking your way in? Pointless → Awesome presentation pitch? A relic of the past 👉 The new game is “B2AI” Companies need to develop strategies to ensure their products and services are easily discoverable and objectively favorable by AI decision-making tools. They will need to: 1. Speak AI: Facts and figures will reign supreme. Businesses will need to translate their value proposition into a language AI understands like organized data, metrics, performance indicators, and seamless integration. 2. Deliver Data Transparency: AI's black-box nature can be a concern. Businesses will need to demonstrate how their solutions contribute to the overall goals set by the AI and avoid triggers of data manipulation. 3. Think Holistically, There is No Golden Goose: B2AI demands a company-wide shift. From marketing, sales, and product development to customer service, every aspect needs to be optimized for seamless AI data enrichment. ↳ For example, Marketing's primary KPI will shift from leads to data enrichment marketing and data distribution - the right channels with authority. Is this the end of the human touchpoint? Not necessarily. Humans will likely remain in the final decision loop, but the power dynamics are shifting. This shift means fewer stakeholders might be needed for approval. With AI providing a strong foundation of vetted options and potential outcomes, the human decision-maker can act with greater confidence, potentially streamlining approval processes. The good news? Adaptable teams win in the age of B2AI - collaborative thinking, shared metrics, purpose-driven leadership, and long-term goals will unlock new opportunities. #innovation #marketing #B2BMarketing #startups #leadership #AI #sales

Valasys AI Score aka VAIS is a proprietary score conceptualized by Valasys Media that helps you identify your high-potential buyers. This score when layered with 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐒𝐮𝐫𝐠𝐞® 𝐒𝐜𝐨𝐫𝐞 Powered By Bombora, it paints a vivid picture of the buyer journey. And then the topics inherently add value to your personalization efforts. With Valasys AI, you can remove guesswork right from prospecting to outreach. Instead, you can imply a data-driven approach backed by insights. Curious how are we calculating the VAIS?! This blog talks about it all: https://lnkd.in/dPEseBmH

How to get inside of your Customer’s Brain with this Prompt 🧠 (And even save you some “AI Audits” or “Consultations” 💼) The real reason why easy sales are lost is that you are not handling the “inner objections” 🚧 Not the “let me think about it” ones 🕵️♂️ the actual obstacle that the prospect might be facing that’s not letting them make a decision So here’s where AI comes in, 🧑💻 you can let AI be your ideal customer and ask him a million questions about what’s wrong with your offer 🤯 This will enable you to decrease the number of “AI Consultations” or “AI Audits” you have to give out, and actually start servicing your clients 🎯 Here’s the Sauce 🍅: ------------------------------------------------------------------------ Now imagine being [INSERT TARGET AUDIENCE] who [INSERT DESIRED OUTCOME/STUBBORN PAIN POINT]. Your goal is to describe to me 15 specific reasons why you don't believe you can [INSERT DESIRED OUTCOME] using [INSERT PRODUCT OR SERVICE] and thus you won't buy it. To achieve this, please follow these steps: Create a list of 15 objections the target audience has about achieving their desired outcome Expand on each objection. Each objection should be structured as follows: a) Name of the objection and popularity among the target market on a scale from 1 to 10. b) Write a 150-word skeptical quote about the abjection. Guidelines: list the 15 objections based on three categories: internal objections, external objections, and product/service related concerns and rank them from the most common at the top and the least common at the bottom. Each objection should mention specific excuses that the target audience believes are the reason why they can't achieve their desired outcome. Each objection should be universal and based on beliefs that are widely shared among the target audience. Each objection should sound like a skeptical quote. ------------------------------------------------------------------- I already have got some insane results using this Try this baby out and let me know the results in the Comments Until the next post See ya 🫡

🚀Top 5 AI Tools to Transform Your B2B Strategy: Find Buyers, Analyze Competitors, and Discover Partners🚀 1. SalesMirror.ai: Analyzes the B2B market to uncover new buyers, monitor competitors, and find potential partners. 2. Leadfeeder: Tracks website visitors and identifies companies interested in your products. 3. Crunchbase Pro: Provides in-depth data on companies and markets, useful for spotting competitors and potential partners. 4. DiscoverOrg: Offers a detailed database of contacts and companies, with insights into decision-makers. 5. ZoomInfo: Combines a vast B2B database with AI analysis for real-time insights on customers and competitors. #ArtificialIntelligence #SalesStrategy #AI

Synthetic Respondent Panels: KnowNow Message Testing System Synthetic Respondent Panels and the KnowNow message testing system represent an innovative solution to text-based message testing at a low fixed monthly price for unlimited tests. We build B2C and B2B Synthetic Respondent Panels. Clients test concepts and ideas from brainstorming sessions, advertising copy, web pages, newsletters, etc., and receive instant feedback. Compared to other research testing methodologies, which are prone to time delays, high costs, and a lack of confidentiality, our KnowNow system delivers instant results with none of these challenges. Our Synthetic Respondent Panels are built using extensive human data. They dynamically update their knowledge 24/7 via informational content curated from the internet. Let's elevate your market research together. Discover the endless possibilities Synthetic Respondent Panels and KnowNow can offer you today. #syntheticrespondents #syntheticdata #AI

How Can AI Help You Truly Understand Your Customers? In today's competitive business landscape, understanding your customers is no longer a luxury, it's a necessity. But with ever-evolving buying habits and mountains of data, truly knowing your audience can feel like an impossible feat. This is where Artificial Intelligence (AI) steps in. AI offers a powerful toolkit for SMEs (Small and Medium Enterprises) to gain deeper customer insights and unlock hidden opportunities for growth. Here's how AI can revolutionize your customer understanding: * Uncover Hidden Patterns: AI algorithms can analyze vast amounts of customer data, from purchase history to social media interactions, to identify trends and patterns you might miss. This can reveal hidden preferences, buying triggers, and even predict future needs. * Personalized Experiences: AI allows you to segment your audience with laser-like precision, creating targeted marketing campaigns and personalized interactions. Imagine offering discounts on products customers genuinely want or recommending items based on past purchases. * Unlock the Power of Sentiment Analysis: AI can analyze customer reviews, social media posts, and even survey responses to understand their sentiment. This allows you to identify areas for improvement, address customer concerns promptly, and build stronger relationships. * Predict Customer Behavior: AI can analyze historical data to predict future customer behavior. We're hosting a groundbreaking conference specifically designed for SMEs looking to integrate AI into their businesses. This event will equip you with the knowledge and tools to leverage AI and gain a deeper understanding of your customers. Here's what you'll gain from attending: * Expert-led sessions: Learn from industry leaders and AI pioneers on practical strategies for implementing AI in your business. * Real-world case studies: Discover how other SMEs are successfully using AI to gain a competitive edge. * Networking opportunities: Connect with fellow entrepreneurs and experts to share ideas and build valuable connections. Here's what you'll receive: * AI Implementation Guide: This comprehensive guide outlines a step-by-step approach to implementing AI in various business sectors. It provides practical tips and a clear roadmap for integrating AI into your operations. * Free AI Audit: Our team of AI experts will conduct a complimentary AI assessment for your business. This will help you identify areas where AI can have the most significant impact and provide recommendations for implementation. Join the Exclusive Telegram Community! As an additional bonus, all attendees who register through our affiliate link will be invited to a private Telegram chat community for one week after the conference. Register for the conference today: Regular Tickets - https://lnkd.in/dRyb8EZi VIP Tickets - https://lnkd.in/dHi6DRvJ

Achieving Excellence: Maximizing Marketing Impact through Actionable Data Intelligence. Leverage AIMI's strength, where advanced algorithms and machine learning integrate with billions of B2C and B2B data points. The outcome is meticulously crafted customer personas, empowering highly targeted campaigns for maximum conversions. Discover the untapped potential of data to fuel your business strategy. Visit https://ayr.app/l/kgd6/. #AIMIContentAutomation #AI #Data #AIMI