Wes Parker’s Post

In this conversation I had, I shared how assessing the impact of top-of-funnel activities is key to understanding your marketing effectiveness. One important metric to track is the increase in brand searches, which shows that your efforts are boosting awareness and interest. Additionally, monitoring direct visitors to your website provides insights into engagement levels. A rise in direct traffic often indicates that users are actively considering a purchase. By focusing on these two metrics, you can gain a clearer understanding of the success of your top-of-funnel strategies. Need some help running full funnel campaigns? DM us for a free consultation #MarketingInsights #FullFunnelMarketing #MarketingStrategy

Analytics often doesn’t show the full value of prospecting activity on Meta & Tiktok, underporting it by as much as 9x. Make sure if you're running this type of activity that you use lift tests to understand the incremental value it’s delivering. Need help with full-funnel campaigns? DM me! #MarketingInsights #FullFunnelMarketing #TikTok

Here's a clip from my discussion on what content types sit at the top to middle of the funnel. I highlighted how TikTok, Instagram, and YouTube are key for brand awareness at the top of the funnel with high-quality video content, similar to TV advertising. In the middle of the funnel, I stressed the importance of using user-generated content (UGC), static images, and carousels to boost engagement. These strategies can help us maximise our marketing efforts and drive better results. Need some help running full funnel campaigns? DM us for a free consultation #MarketingInsights #FullFunnelMarketing #MarketingTips

Measuring top-of-funnel activity can be done in a few key ways!  This performance is essential for refining your marketing strategy, and here’s how to do it effectively:  Engagement and Video Performance 📈 Analyse how many people you’ve reached 💰 Assess efficiency with CPM Middle-of-Funnel Engagement 🎥 Explore video content engagement 🔗 Track website click-through rates  Bottom-of-Funnel Performance 👥 Keep an eye on customer acquisition costs and ROAS 📊 Brand lift studies to understand how top-of-funnel activities impact overall marketing effectiveness Need some help running full funnel campaigns? DM us for a free consultation #MarketingInsights #FullFunnelMarketing #MarketingTips

Recently, I discussed how full funnel performance can enhance virtually any sector. Here’s what I think: 1. Timing is key: Implement full funnel strategies only after maximising returns from bottom-of-funnel activities. 2. Headroom matters: Ensure you have headroom in my CPA or ROAS—aim to operate below my performance targets. 3. Expect changes: Initially, you can expect a rise in customer acquisition costs as I layer in new strategies. Focus on optimising first, then scaling for the best results. Need some help running full funnel campaigns? DM us for a free consultation #MarketingInsights #FullFunnelMarketing #MarketingTips

Here’s a conversation I had recently about why full-funnel performance is important. Bottom-of-funnel CPCs are rising, and privacy changes make tracking effectiveness harder. A full-funnel strategy helps brands boost awareness and generate demand using cost-effective traffic from TikTok and Instagram, which is vital in today’s digital landscape. Need some help running full funnel campaigns? DM us for a free consultation #MarketingInsights #FullFunnelMarketing #MarketingTips

Check out this clip where I delve into full-funnel performance. This approach focuses on engaging customers throughout their entire journey, from the discovery phase to conversion. Implementing a holistic strategy is crucial for cultivating demand and delivering impactful, measurable outcomes. Need some help running full funnel campaigns? DM us for a free consultation #MarketingInsights #FullFunnelMarketing #MarketingTips

Watch this clip where I explain why full-funnel performance will be essential in 2024! Need some help running full funnel campaigns? DM me for a free consultation #TikTok #MarketingFunnel #MarketingTips

Keep watching to find out why localisation is important when expanding to the US Looking to expand your paid media internationally? DM me for a free consultation #MarketingInsights #PaidSearch #Localisation

Brands should jump on the TikTok bandwagon, as there's a significant opportunity for customer acquisition. Utilise a full funnel strategy—capture demand with search and drive it with Meta, Instagram, and TikTok.  Need some help running full funnel campaigns? DM me for a free consultation #MarketingInsights #TikTok #MarketingTips