Westwood One’s Post

Check out the latest blog post discussing the reasons behind the split of Yamaha's Motor Vehicle and Audio Divisions. Gain insights into the strategic decision-making process and the potential impact on both divisions. Visit the link to read the full article: https://ift.tt/Few9EJ4. #Yamaha #businessstrategy #corporatechange

#Radio is a MUST for delivering #automotive #aftermarket messaging to consumers! Current automotive trends indicate a rise in consumer spending within the automotive aftermarket, among the DIY retailers as well as the 'Do It For Me' (DIFM) categories, encompassing independent and original equipment suppliers. Explore our latest insight to discover how radio's unique abilities reign supreme in reaching this growing consumer segment. #advertising #audio #media

✅ Sell the end-state, the feeling, the emotion ✅ Don't judge the prospect based on his present capacity. There are signs that you can spot which are indicative signs of potential. ✅ Be likeable, stay likeable To close deals/leads, you need interest, urgency, and capacity to buy/acquire. Hot leads have all of these 3. Warm leads have at least 2. If they only have interest, those I call incubation leads. Don't exclude them from your warming process. Yes, we allot more budget and bandwidth to both hot and warm leads, but don't thrash your third type. Interest in your brand and product means it resonates with them. Your product solves a missing piece in themselves. It's just that they are yet to achieve a phase which will make them capable of buying. Incubation leads will always remember who gave them ample time and the same treatment as those who are already capable. Say, there are only 2 scenarios in the future: 1) the lead will stay incapable of purchase; 2) will turn the table and will be capable. This gives you 50% conversion rate of your incubation leads, should you keep the doing warming process (with longer in-between duration). This is your sandbag. Your special bag of conversions. -- I think it was 2 months ago when I experienced this one. There was a major in-mall brand activation of Mitsubishi Motors Philippines in one of the biggest mall complex in Pampanga. I think it was a campaign for the newly launched XForce. I love looking at car displays: trying to manifest and pray for some dream cars (hehe). I was looking at the Mitsubishi Montero Black Series 2025, 4x4 variant. Then, one of their marketing and sales professionals came to me and asked if I was interested in the car. I said I was just looking because I can't afford it. She said it's okay and asked if I want to jump in and try how the Montero feels. Shempre gusto ko HAHA. So, I tried to ask about it, its features: if it has Super Select II, if it's equipped with the Nanoe air-purifiying system, and many more. She answered competently. After that, she offered me a freebie: a Mitsubishi key-chain merch. The whole process was captured and stored in my core memory. I took her contact deets. I promised myself that should I reach a phase where I can afford to get a brand new Montero, I'll course it through her. Nothing's impossible. Maybe, a great opportunity will meet me down the road and make me capable of buying. Seriously, should I be successful, I'll buy my first Montero from her. 💯

AUDIOPHILE MAN - HiFi NEWS: WHAT’S THE BLOODY POINT? British HiFi brand Exposure Electronics is launching the 360, its first ever turntable. And I’m here to ask this question, “Why?” Why? Because the new Exposure turntable is a Rega P6 (well, I think so, even if the company is not admitting it). Let me explain why I see this as a problem. To read the HiFi news item in full, click https://lnkd.in/e6BvaA2q

Do you want a positive brand perception? Do you want an increase in foot traffic? Higher revenue? If so, then contact Westside! We know EV charging better than anyone! #PositiveBrandPerception #FootTrafficBoost #IncreaseRevenue #WestsideChargers #EVChargingExperts #BrandSuccess #BusinessGrowthTips #ChargingSolutions #InnovativeBrands #ElectricVehicleFuture

Audi's Bold Gambit: A High-Stakes Balancing Act Audi's daring move to both commend and critique its rivals is a masterclass in strategic marketing. It's a high-wire act that demands precision: acknowledge competitors' strengths while subtly asserting superiority. This bold tactic not only sparks conversation but also positions Audi as a confident, industry-leading brand. It's a fascinating study in the complexities of modern competition. #Audi #marketingstrategy #competition #branding #automotiveindustry #advertising

Most people tend to have certain associations that seem strange on the surface. In my case, I've always thought of vanilla ice cream whenever I drive or review a Lexus RX. This isn't a bad thing, mind you and as I was thinking about how to put together my review of the 2024 Lexus RX, I figured I'd explain just how and why I think the two are similar. Hope you enjoy watching and comments or feedback is always welcomed (as are subscribers to my channel, BTW). #lexus #carreview #lexusrx #vanillaicecream #video #youtubechannel

Drawing from my background in radio marketing, where leveraging on-air talent for commercials and endorsements was a cornerstone strategy, I’ve seen firsthand the enduring power of third-party endorsements. Seeing the below post by Jane McGarry, reaffirmed my belief in this tactic. Her collaboration showcased the profound impact a trusted voice can bring to a brand, particularly in saturated markets. Utilizing familiar voices and faces for brand endorsements isn’t just a trend; it’s a testament to the trust and credibility these figures can instill. This strategy transforms the brand message into a compelling narrative, making it stand out in a cluttered landscape. Reflecting on this experience and my own in radio marketing, it’s evident: having a recognizable and respected figure endorse your brand is not merely beneficial—it’s a critical differentiator for brands looking to make a genuine impact and navigate through competitive categories.

Many small businesses require wait times for customers, whether it's a hair salon or a car repair service. What if you could use that waiting to your advantage? If you add TVs to your waiting areas, you can share information about upcoming specials or discounts or tell your business's story to your customers. Optimum Business can set you up with the number of channels that suit your needs and content your customers will love. #TV #WaitingRoom #Entertainment #OptimumBusiness https://lnkd.in/eQM3hamp

Crafting Sound and Value: JBL's Smart Approach to Pricing 1) Premium Positioning - JBL focuses to deliver high quality audio products at competitive prices to cement its brand reputation. 2) Value-Based pricing - Prices reflect the balance between advanced technology and durability to ensure perceived value for every purchase made by the customer. 3) Product range variety - JBL provides a diversifying market by offering a wide range of products for its budget friendly as well as premium customers. 4) Seasonal promotion - Timely promotional strategy during festival or new product launnching to boost the sale. 5) Global Reach - The pricing policies are globally customized to seal the competition from its probable competitors. #JBL #ValueForMoney #AudioTechnology #PricingStrategy #Praxislearning