The Advertising Research Foundation (ARF) defines #advertising #attention as “the degree to which those exposed to the advertising are focused on it.” Adelaide measures how ads on media platforms get noticed, hold attention, and impact memory. Click below to watch a 13-minute video of Pierre Bouvard, Chief Insights Officer of the #CumulusMedia | #WestwoodOne Audio Active Group®, discussing the latest in attentiveness from Adelaide and more, including how #audio platforms generate nearly the same levels of attention as #TV:
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Radio continues to be the most trusted source for news, with 69% of people believing its information is factual and accurate 💡 In comparison... 📺 60% trust TV news 🗞️ 42% trust newspapers 📲 27% trust sources via social media With these numbers, it's clear that traditional media still holds more credibility. Which source do you rely on for your news? #radio #radioadvertising #marketing #brandawareness #brand #media #trustsignals #brandassociation #alwayslistening
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🔥 Daily Media Highlights! 🔥 📣 Company News Exciting developments as VIX announces the launch of its new ad-supported premium tier in the United States, bringing more viewing options to audiences. 📈 Market Analysis 2023 sees a shift in entertainment trends: TV premieres are on the decline, while theatrical wide releases and true crime content soar, according to Luminate's year-end report. Movistar Plus+ steps up its game, backing prominent filmmakers like Rodrigo Sorogoyen, Iciar Bollain, and Alberto Rodriguez, marking its rise as a Spanish movie powerhouse. 👥 People Movement The Motion Picture Association reaffirms its confidence in Charles Rivkin, renewing his contract as CEO for three more years. XYZ Films strengthens its team with the addition of former STX executive Celine Lin in a senior sales, distribution, and licensing role. Big Media alum Thompson steps up as Insight TV's global VP of content distribution, promising exciting times ahead for content delivery. Stay tuned for more insights from the ever-evolving world of media and entertainment! 🌍 #MediaNews #EntertainmentIndustry #TVandFilm #GlobalMedia #MediaHighlights #MediaInsights
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TV advertisements have a unique way of capturing our attention and imagination. It's fascinating to see how far we've come in terms of technology and advertising. Looking back, it's hard not to smile at the "pioneering technology in a brown paper bag" that used to be all the rage, back then. What was once a source of envy is now a distant memory. Let's take a moment to appreciate the evolution of advertising and how it's shaped our culture. #ThrowbackThursday #AdvertisingEvolution #generationx #feelgoodfriday #advertisement
Historic Vids (@historyinmemes) on X
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When #Media #owners say it straight. Is #Musk right in his approach to use his X platform to callout the lacunas in his country? Has X become the go to media house, for the world to display its angst and opinions? #straightalk or #polarised #media? Is #X an ideal platform for #brands to reach out to #TG?
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TV drives digital (search) - you just need to tell people WHAT to search. Its important to separate yourself from your competitors BEFORE they get to the decision making step.
Did You Know? TVB's 2024 Media Comparisons Study found that TV ads motivate 72% of car buyers to do further research online. https://lnkd.in/eeW-Brpg
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Did you know that adverts heard on #radio are the most trusted, reliable and least avoided. Read this document for the 10 facts about radio that may surprise brands. Visit www.egta.com to to see why #radio remains the platform of choice for marketers and audiences. egta - Association of TV & Radio Sales Houses World Radio Alliance #RadioMonth #Marketing #radioadvertising #broadcastmedia #marketing #audio
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Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. #digitalamarketingexpart #graphicdesign #socialemediamarketing #socialmedia #socialmediamarketingtips
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Brand Building | Public Relations Specialist | Media Expert |Communications Strategist| Experienced Journalist
#Radio revolutionized the landscape of #massmedia and #publicrelations once and forever, yet it remains irreplaceable in the industry. #radio #media #publicrelations #memories #growthmindset
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