Westwood One’s Post

It’s a fact: audio ads outperform video for attention and brand recall! 🔊 #foreveraudio #audio #sound #audioproduction #audiopostproduction #audiopost #studio #audioengineering #audioadvertising #advertising #marketing #studios #studiohire #voiceover #voiceoverartist #voiceovertalent #dolbyatmos #dolby #sounddesign #mixing #soundmixing #adr #internationalversioning #dubbing #cinemamixing #audiobooks #immersiveaudio #ai

Yes, I work for a broadcasting company that owns and operates 4 of the top radio stations in Northeast Ohio, but Audacy Inc., is also an entertainment and multi-platform marketing group. These days digital marketing tactics are the "IT" thing when it comes to advertising. However, research continually points and proves AUDIO (Radio) is the most effective means to reach and deliver your messaging to your audience, and with Digital Audio Streaming, Audacy can deliver the best of both worlds. As our media distribution outlets continue to evolve, especially in the digital realm, radio continues to be the most effective way to have your message resonate with your audience, but a multi-layered, multi-platform approach through Audacy, covers all the bases in delivering a truly successful advertising campaign.

When it comes to marketing, there are so many myths around the effectiveness of audio. Check out the facts in this article that you can read in less time than the average TV ad break. #audio #marketing

Still on the fence about audio marketing? 🎧 Take a look at the research! 📚 There's a wealth of studies showing the power and potential of sound in advertising. 📈 Don't just take my word for it - check out the facts for yourself! Reach out to me when you are ready to talk directly to your attentive target audience!🕵️♂️ #AudioMarketing #ResearchDriven #SoundStrategy

The takeaway headline is that audio advertising drives “significant attention” compared to other ad platforms. Radio shined as the most efficient of the audio formats studied, proving to be 10x more efficient when compared to the average online video ads. Who knew? #radiosells #radioworks #radioisefficient #greatlocalradio

New Dentsu Study: Audio Outperforms Video for Attention and Brand Recall The new Dentsu study released yesterday is the first one to measure attention in audio advertising; some of its findings include: - Audio advertising, including radio and podcasts, drives higher attention vs. digital, social and TV. - Radio is 10x more efficient at generating brand recall vs. the average online video ad https://lnkd.in/gyNfFH3v

The secret's out! "A first-of-its-kind study of audio advertising across three major formats found it performs better than video in grabbing attention and generating brand recall..."💡 #AudioAdvertising #PodcastAdvertising #DigitalMarketing #BrandRecall #Programmatic #ProgrammaticPodcastAdvertising

AUDIO DELIVERS HIGHEST ATTENTION AND ENGAGEMENT Findings showed that audio earned +56% more attention than all other measured media - ahead of TV, online video, social, and display advertising. And is probably the most overlooked media when media plans are developed. #advertising #radio #audio

Audio is one of the most hollistic channels available to marketers today, with traditional linear and digital both bringing unique benefits. The question brands should be asking is not whether to spend on linear vs digital but rather how can they increase audio's total share of the media mix. Audacy, Inc. #DigitalAudio #AudioAdvertising #DynamicCreative https://lnkd.in/eDDAHbwm

A little louder for the people in the back! 🎤 Brand Lift study implementation is a critically useful tool in assessing impact and messaging optimization. Signal Hill Insights is here to partner and take the lift out of brand lift for audio, let’s chat! #audio #digitalaudio #podcastadvertising #brandmarketing