Hard-to-reach younger consumers who skip online video ads, use ad blockers, and rarely watch linear TV confound advertisers; Turns out younger consumers pay the most attention to visuals on in-car #radio displays: https://bit.ly/3VAhLrq #westwoodone Key takeaways: - In-car advertiser visuals have high appeal and growing awareness among advertisers - 80% of advertisers are interested in in-dash visual ads, up from 2021; 83% are interested in geographically targeted visual ads, also up from 2021 - Advertisers are willing to spend 16% more on AM/FM radio buys that include in-car visual displays - Associating a visual with AM/FM radio ads takes advantage of AM/FM radio’s massive 86% share of in-car listening - A majority of AM/FM radio listeners indicate their in-car radio display shows visuals with song name and artist - AM/FM radio listeners and younger consumers are interested in geographically targeted in-dash visuals and having sales/deals displayed on their in-car radio dash - In-car radio dash visual ads lift purchase intent
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Visual Storyteller | I help DTC brands nail high-performance ad creative – without sacrificing brand.
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READ THE BLOG - https://lnkd.in/eqXXkKf Digital video advertising is rapidly changing, so advertisers, agencies and media must stay current on the most recent trends to stay competitive. Viewers have less patience than ever for ads, so marketers are emphasizing more compelling stories rather than intrusive advertisements. The focus on personalization is on the rise, too, allowing for more tailor-made experiences that viewers appreciate. Most advertisers must also ensure their videos are "heard" using captions and visual cues since most viewers watch ads with the sound off. What other strategies are you seeing to make digital video ads more effective? Please share your thoughts with us! #DigitalVideoAdvertising #Personalization #CompellingStories #ViewerExperience
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Founder of Boxes of Hope
1moWe know that texting-while-driving kills hundreds per year. And your encouraging dashboard ads? Time to reconsider your priorities.