YouTube is the most utilized podcast listening platform in the U.S.: 31% say it is the platform they use the most, followed by Spotify (21%) and Apple (12%). https://bit.ly/4cETmbB #westwoodone Key takeaways: - YouTube is used most among #Podcast Newcomers, Podcast Pioneers, and heavy podcast consumers - YouTube podcast audience profile: Male and younger than the Apple Podcasts audience - As the world’s entertainment search engine, #YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts - Those who discover a podcast on YouTube say they stick with the platform for video, comments, community, entertainment, recommendations, and platform features - However, the YouTube podcast audience is not exclusively tied to the platform - Watching and listening to podcasts are equally favored - Podcast Newcomers are more likely to prefer actively watching podcast videos; Those who began listening to podcasts 4+ years ago favor the audio-only experience - YouTube dominates association as the platform where podcasts can be watched and heard - Not all genres work for watchable podcasts: Consumers who prefer to watch are more likely to like News/Current Events and Sports #podcasts; Among those who prefer to listen, True Crime is the leading podcast genre - The vast majority of the Apple and Spotify platform audience uses the smartphone, while 38% of YouTube’s podcast audience uses laptops and TV
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Great information on where people are getting their Podcasts. Are you talking to your customers and potential customers on the right platforms? Message me on how I can help you get your message in front of the right people at the right time! #PodCast #CumulusMedia #Radio #DigitalMarketing
YouTube is the most utilized podcast listening platform in the U.S.: 31% say it is the platform they use the most, followed by Spotify (21%) and Apple (12%). https://bit.ly/4cETmbB #westwoodone Key takeaways: - YouTube is used most among #Podcast Newcomers, Podcast Pioneers, and heavy podcast consumers - YouTube podcast audience profile: Male and younger than the Apple Podcasts audience - As the world’s entertainment search engine, #YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts - Those who discover a podcast on YouTube say they stick with the platform for video, comments, community, entertainment, recommendations, and platform features - However, the YouTube podcast audience is not exclusively tied to the platform - Watching and listening to podcasts are equally favored - Podcast Newcomers are more likely to prefer actively watching podcast videos; Those who began listening to podcasts 4+ years ago favor the audio-only experience - YouTube dominates association as the platform where podcasts can be watched and heard - Not all genres work for watchable podcasts: Consumers who prefer to watch are more likely to like News/Current Events and Sports #podcasts; Among those who prefer to listen, True Crime is the leading podcast genre - The vast majority of the Apple and Spotify platform audience uses the smartphone, while 38% of YouTube’s podcast audience uses laptops and TV
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CEO at Trinity Audio | Voice & Audio Enthusiast | Speaker | Official Member of Forbes Business Council | Contributor for Entrepreneur.com
There are now more than 250,000 video podcast shows on Spotify - up from 100,000 in 2023. 🎧 💻 Talk about a full picture, eh? If you prefer raw numbers, let’s just say that 170+ million users have watched a video podcast on the platform. It seems the way to eardrums is more and more going via eyeballs. And yes, these people are actually watching as they listen to the podcast - more than 70% of users watch them in the foreground. On Spotify, nearly 1 in 3 U.S. podcast monthly active users engage with video, while nearly 1 in 4 global podcast MAUs engage with video. All of this is very much in line with data from Edison Research that shows 79% of weekly podcast listeners in the U.S. consume a video podcast, while 72% have enjoyed video podcasts actively. It’s a worldwide trend too, since the number of video podcast MAUs has grown by 40% year-over-year. So why is this happening? The increasing inclusion of a video element adds more engagement, allowing listeners to connect with hosts on a more personal level and enhance the overall podcast experience. It’s also a great way to repurpose content for various platforms and amplify its reach, most notably on social media. #podcasts #video #audio #spotify #videopodcast
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2023 has been a transformative year for podcasting, and YouTube is becoming more prominent in the podcast landscape! A recent report from Cumulus Media and Signal Hill Insights unveils some groundbreaking trends in the podcast landscape. 🔍 Key Highlights from the Fall 2023 Podcast Download Report: * YouTube has emerged as the top podcast platform in the U.S., surpassing Spotify and Apple. * A significant shift towards video podcasts is observed, with YouTube being the preferred choice for this format. * The platform appeals strongly to younger and male audiences, offering a unique blend of video, entertainment, and community engagement. 📊 Interesting Trends: * Music and Sports podcasts are more popular in video format. * New podcast listeners tend to prefer video, while long-time listeners lean towards audio-only. * YouTube isn't just for watching; many users also use other platforms, showcasing its versatility. 💡 What Does This Mean for Podcast Creators and Marketers? * Embrace YouTube's growing influence in the podcasting world. * Understand the diverse ways audiences consume podcasts to tailor content effectively. * Leverage YouTube's unique features to build a more engaged community. 👁️ Looking Ahead: As we continue to navigate the ever-evolving digital landscape, YouTube's ascent in the podcast world is a reminder of the dynamic nature of content consumption. Let's keep an eye on how this impacts content creation, marketing strategies, and audience engagement! Check out the report for yourself: https://buff.ly/41jJ9MU #Podcasting #YouTube #DigitalTrends #MediaInsights #ContentCreation #Podcasters
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2023 has been a transformative year for podcasting, and YouTube is becoming more prominent in the podcast landscape! A recent report from Cumulus Media and Signal Hill Insights unveils some groundbreaking trends in the podcast landscape. 🔍 Key Highlights from the Fall 2023 Podcast Download Report: * YouTube has emerged as the top podcast platform in the U.S., surpassing Spotify and Apple. * A significant shift towards video podcasts is observed, with YouTube being the preferred choice for this format. * The platform appeals strongly to younger and male audiences, offering a unique blend of video, entertainment, and community engagement. 📊 Interesting Trends: * Music and Sports podcasts are more popular in video format. * New podcast listeners tend to prefer video, while long-time listeners lean towards audio-only. * YouTube isn't just for watching; many users also use other platforms, showcasing its versatility. 💡 What Does This Mean for Podcast Creators and Marketers? * Embrace YouTube's growing influence in the podcasting world. * Understand the diverse ways audiences consume podcasts to tailor content effectively. * Leverage YouTube's unique features to build a more engaged community. 👁️ Looking Ahead: As we continue to navigate the ever-evolving digital landscape, YouTube's ascent in the podcast world is a reminder of the dynamic nature of content consumption. Let's keep an eye on how this impacts content creation, marketing strategies, and audience engagement! Check out the report for yourself: https://buff.ly/41jJ9MU #Podcasting #YouTube #DigitalTrends #MediaInsights #ContentCreation #Podcasters
YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Fall 2023 Report | Westwood One
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Hola Folks! 🎧 Exciting News for Podcast Lovers! 🎙️ Have you ever been listening to a podcast and thought, "I need to share this moment with my friends"? Well, now you can! Spotify has introduced a new feature that allows users to share podcasts from the exact moment you're listening to. This new feature opens up a world of possibilities for podcast listeners. Whether it's sharing an inspiring quote, a funny moment, or a thought-provoking discussion, users can now easily share their favorite podcast moments with just a few taps. How to use this feature? When you tap the share button, you’ll see a toggle option that'll let you create a link for the current playtime. After you share the link, anyone who taps it can start listening to the podcast from the same spot. But why stop there? Here are a few ideas to make this feature even better: 1. Interactive Sharing: Imagine being able to add comments or reactions to the podcast as you share it. This would allow for more engaging conversations and deeper connections with your friends and followers. 2. Customizable Clips: Instead of sharing the entire podcast episode, users could create custom clips or highlights to share. This would allow them to focus on the most impactful moments of the podcast. Overall, Spotify's timestamp feature is a game-changer for podcast lovers. With a few tweaks and additions, it could become an even more powerful tool for sharing and discovering great podcast content. Share your thoughts in the comments below! Kudos to all the folks at Spotify for Podcasters Spotify for constantly taking efforts to improve the user experience. #Podcasts #Spotify #NewFeature #ShareYourThoughts #Customerexperience
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Spotify is expanding the way podcast listeners can engage with hosts with Tuesday’s launch of a new interactive feature: podcast comments. The addition will allow listeners to leave comments on any episode page that supports it, with the hopes of making them feel more like members of a community. Plus, creators will be able to like and respond to listeners’ comments, while still having control over which comments appear on their page. The feature puts Spotify in more direct competition with YouTube as a place where creators can interact with their listeners. It also follows the company’s move into video podcasts, which began with tests in 2021 and a broader launch in 2022. This year, Spotify again widened its reach to include video support for non-hosted podcasters. There are now over 250,000 video podcasts available on the platform, the company says. Just this year, 9 million Spotify listeners have also engaged with one of the interactive features designed for podcasts, like polls or Q&As, which were first rolled out in 2021. That figure represents an 80% year-over-year increase. https://lnkd.in/gRmk-yCs #Spotify #Podcasting
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🎧 Unraveling Spotify's Podcast Domination in Europe 🎧 In Europe, Spotify has been making significant strides in the podcast arena. Back in 2019, research studies revealed that Spotify already had more podcast listeners than Apple in both South America and Europe. Over time, the number of people using Spotify’s podcast platform instead of Apple Podcasts has continued to grow worldwide. As of now, 28% of Spotify’s monthly active users reside in Europe, which translates to an impressive 169 million monthly active users in Europe alone. Spotify’s reach extends beyond Europe, with 41% of its monthly active users based in North and Latin America, accounting for a whopping 247 million active users. While both platforms have their merits, Spotify’s aggressive push into the podcast space has certainly made it a formidable competitor to Apple Podcasts. Whether you’re a fan of curated playlists or engaging podcasts, it’s clear that the battle for listeners' ears is heating up! Read more here: https://lnkd.in/djwvAWmF #Spotify #Podcasts #DigitalMarketing #ContentStrategy #AudienceEngagement #StayTuned
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Hello. Welcome to my profile! I am Shamin Ali, Freelancer is my profession. I Will provide all SMM service. Here I want to share my experience with up work clients. My skills are Podcast Promotion ,YouTube Marketing, and Social Media Marketing Related. If anyone need these service, please check my profile #podcast #podcasting #podcastlife #podcastepisode #download #episode #promotion #development #spotify #spotifypodcast Spotify Music Promotion The Way That I Love You Podcast https://cutt.ly/xwZAKxIi
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How podcasts built over $507,880 in one year for my client, Elina and is becoming one of the best ways to get clients. Podcasts are more than just a content medium these days; they can be used in multiple ways to improve your overall business and build a personal brand. 𝗥𝗲𝗮𝗰𝗵 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀 Podcasts are an excellent way to connect with your target audience and potential clients. 𝗘𝘅𝗽𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗥𝗲𝗮𝗰𝗵 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 By collaborating with others, you can tap into their audience, which may include your potential clients. This can be mutually beneficial if you offer content that the other party’s audience is interested in. 𝗛𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀 𝗼𝗻 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Share your podcasts on platforms like YouTube, Spotify, Apple Music, and others in various formats to maximize your reach. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗦𝗵𝗼𝗿𝘁-𝗙𝗼𝗿𝗺 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆 Trim your podcasts into 10-20 engaging short-form videos. These highlights can capture attention and attract more listeners. Podcast formats are inherently engaging and well-loved by audiences. 𝗕𝘂𝗶𝗹𝗱 𝗦𝘁𝗿𝗼𝗻𝗴 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 Podcasts help you build strong connections with your audience and position you as an authority figure. Inviting guests to your podcast can also provide valuable insights and knowledge for both you and your listeners. 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘶𝘴𝘪𝘯𝘨 𝘱𝘰𝘥𝘤𝘢𝘴𝘵𝘴 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴? 𝘞𝘩𝘢𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺?
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Are you looking for a professional podcast marketer? This service is great for anyone who wants to reach real people anywhere in the world. This service fully complies with iTunes guidelines.
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