Westwood One’s Post

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Steve's Pest Control Inc. offers Madison Avenue a master class on creating future demand and how building a brand is the main driver of long-term growth and profit: https://bit.ly/3LXok3b #westwoodone Key findings: - Through its long-term use of AM/FM radio advertising, Steve’s Pest Control dominates unaided brand awareness; Across all stages of the consumer journey, Steve’s Pest Control leads the market - Compared to other categories, Steve’s Pest Control owns its category as the best-known brand - Every advertiser has two jobs: Creating future demand and converting existing demand; Steve’s Pest Control excels at creating future demand - According to System1 creative testing, Steve’s Pest Control’s AM/FM radio ads achieve nearly a three star, one of the best testing AM/FM #radio ads in the U.S.; AM/FM radio ads are most associated with Steve’s Pest Control

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