Think Beyond’s Post

🏉 Research into rugby union’s social value has revealed an incredible £2.03 billion contribution during the 2023/24 season. Commissioned by England Rugby and conducted by Think Beyond and Substance, the report was designed to measure rugby union’s holistic impact on society—and it shows profound social, economic and health benefits across the country: Key Findings: 🔹 £707M in improved physical and mental health. 🔹 £823.5M in social and community value. 🔹 £502M in economic growth through jobs, infrastructure investment, and more. The study also highlights rugby’s high social value in some of the country's least affluent areas, positively impacting communities and lives across England. It’s been great collaborating with Tim Crabbe, Gavin Mellor and Luke Bullock from Substance, along with Tom Pennington and the rest of the RFU team. Huge thanks to our project team Ed Hubbard, Lois Peake and Thomas Wells for developing this first-of-its-kind report. To learn more about developing a social value report, reach out to our Senior Director, Strategy and Impact, Ed Hubbard at Ed.Hubbard@thinkbeyond.consulting.

Michael Fealey

Sports Development & Business Operations

5mo

The link goes to an error page. Can you repost it please?

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Robin Parmelin

Founder @EcoSports | Building Purpose-driven Careers in Sport

5mo

Great to see! Always very difficult to quantify social initiatives' impact and value, I'd be curious to get more information about the calculation behind. Congrats!

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