WGSN’s Post

Did you see the sports industry’s joint statement on the rising global physical inactivity levels? New World Health Organization data reveals that 31% of adults are inactive, and this is projected to rise to 35% by 2030. The biggest takeaway? While the future of our industry is at stake, it’s also an incredible opportunity for the sports industry to innovate and evolve. 🚀 Next Monday, I'll be sitting down for a exclusive talk with World Federation of the Sporting Goods Industry (WFSGI) CEO Emma P. (Mason) Zwiebler on Kuul Conversations to explore the sports industry's reaction and how ready the industry really is to act upon it. You won't want to miss this! 💥 My thoughts from years in the sports ecosystem? It's time we broaden our definition of sport. It's time we include movement and play in ways that resonate with today's culture and lifestyle. I've been out there on the ground, seeing thousands of kids across continents and understanding their movement and play experiences, and it's crystal clear why this matters. Our approach at Kuul Play has shown that when you meet kids where they are, you can transform their relationship with movement, activity and how they connect with sport. Let’s make sport accessible, engaging, and relevant for everyone. For more of my thoughts, check out my latest article: https://lnkd.in/e2EQDZpa For Kuul Conversations, go here: https://lnkd.in/eTgjszZS

MARK YOUR CALENDARS! Coming up on Tuesday, July 9 we are tackling a **BIG** topic: Youth Sports Facilities as Anchors for Mixed Use Developments. Here's what we'll cover: >> The booming youth and amateur sports travel industry $52.2 billion and growing (according to Sports Events & Tourism Association) >> Latest trends in consumer preferences in the space - what drives the next-generation youth sports experience? >> Successful projects case studies in Overland Park, KS and Mattoon, IL >> The role of local government and why P3's are so important to going from concept to concrete https://lnkd.in/enWEsjd2 Eric Sullivan Jake Whittaker

In this week's column, I ask: What could a sports economy look like if we moved beyond tired sports stadium districts? There's a lot more our local governments could do to innovate on the "rec" side of parks and rec. Read more: https://lnkd.in/ePM6h3b8

🏈 In case you missed it – we recently revealed the 10 sports properties Americans talked about most last year. How do they compare to the rest of the world? 🌎 YouGov’s Sports Buzz Rankings report is based on scores taken from YouGov #SportsIndex – our industry-leading brand health tracker. 👉 See the rankings https://okt.to/6Ot2H4 #buzzrankings #report #YouGov

🏈 In case you missed it – we recently revealed the 10 sports properties Americans talked about most last year. How do they compare to the rest of the world? 🌎 YouGov’s Sports Buzz Rankings report is based on scores taken from YouGov #SportsIndex – our industry-leading brand health tracker. 👉 See the rankings https://okt.to/PRQiKZ #buzzrankings #report #YouGov

Are you passionate about the intersection of sports and economic development? Do you want to learn how sports facilities can drive economic growth, create jobs, and enhance community well-being? Then this Game Changing webinar is for you!

Most British sports fans become fans by the age of 14, with those that do much more likely to exercise every week, engage in social groups, and spend money on sport – new analysis from Two Circles has found.  Sport has always had the capacity to drive passion and compulsive behaviour through extreme fanbase loyalty. However, for the first time, this research has uncovered a specific age when the impact of sport becomes most significant and leads to lifestyle and behavioural changes that can last a lifetime.  Fans who ‘find’ sport by 14 are 41% more likely to exercise at least 150 minutes per week, are 71% more engaged in their communities through playing and engaging with sport, and almost 2.5 times more likely to spend their money on sport and related activities. Read more here - https://lnkd.in/d45sMbY

This issue deserves more attention and take some actions as well,

How happy are you? At the end of this article is a link to take the Steen Happiness Index, along with a few sports-related questions, of course. You'll get your score and some comparisons to national averages with a few other insights. Hopefully reading the article makes you happy. :-)