Despite challenges like cookie deprecation and media quality issues, publishers increasingly rely on digital ad revenue, with 40% earning primarily from digital channels, up from 25% in previous years. Most publishers don't expect Chrome to phase out third-party cookies until at least Q2 2025, with 17% believing it may never happen. This shift highlights the growing importance and resilience of digital advertising in the industry. #DigitalMarketing #DigitalAdvertising #Data https://lnkd.in/gdGWi2Yc

Part -2 Hey everyone! 👋 Have you ever heard of click fraud? 🤔 It's a sneaky little tactic used by some shady individuals to cheat advertisers out of their hard-earned money. 😱 Basically, it's when someone purposely clicks on an online ad multiple times, making the advertiser think they're getting a ton of traffic, when in reality, it's just one person trying to make a quick buck. 💰 Not cool, right? 😒 So next time you see an ad, make sure to only click once (unless you're actually interested, of course 😉). Let's help keep the online advertising world fair for everyone! 🌎 #clickfraud #fairadvertising #dontcheat #onlineads #internet101

Save the date - October 12! Get special insights with mrge and Google and don't miss the chance to elevate your advertising game before the peak season hits! Secure your spot by simply registering here: https://lnkd.in/eAFHHHPu #CommerceAdvertising #virtualevent #industryinsights

Are your ad clicks genuine or deceptive? Dive into the shadowy world of Click Fraud to uncover how seemingly innocent clicks can be a digital marketer's worst nightmare. Learn what click fraud really is, how it cunningly operates, and why it's causing waves in the ocean of digital advertising. Don't let your ad budget sink - get savvy about the silent saboteur lurking beneath your online campaigns!

https://lnkd.in/eiQTevnu Like many of us running traffic on popular online platforms like Google and Facebook, I’m sure you’ve experienced some significant (and not so great) changes in your CPL, conversion rate, and monthly ad spend.

Part -3 Hey everyone! 👋 Have you ever heard of click fraud? 🤔 It's a sneaky little tactic used by some shady individuals to cheat advertisers out of their hard-earned money. 😱 Basically, it's when someone purposely clicks on an online ad multiple times, making the advertiser think they're getting a ton of traffic, when in reality, it's just one person trying to make a quick buck. 💰 Not cool, right? 😒 So next time you see an ad, make sure to only click once (unless you're actually interested, of course 😉). Let's help keep the online advertising world fair for everyone! 🌎 #clickfraud #fairadvertising #dontcheat #onlineads #internet101

🍪🚫 Look into the future of advertising, where cookies take a backseat and real consumer intent signals come to the forefront. 📢 Dive into our new blog post: "Embracing the Cookieless Future: Real Consumer Intent Signals and the Rise of Quality Advertising", written by Nativo’s SVP of Sales (East) Jordan Hyman. Read the full blog post now! 👉 https://bit.ly/47J2k5q

📈💡 Google's Festive Surprise: Ad Rate Hike! 💼🎉 As the festive season approaches, Google has some news for advertisers - ad rates are on the rise. 🚀📊, explore how this change might impact your digital marketing strategies. It's time to plan your campaigns strategically for the season of celebration! 🌟🎁 #DigitalMarketing #FestiveSeason #AdRateHike #MarketingStrategies #StayTuned

The real wolves aren't on Wall Street, they are behind your screens wasting your ad spend. Use TrafficGuard to protect your campaigns, combat invalid traffic and maximise your ROI. #AdFraud #InvalidTraffic #DigitalMarketing

In 2028, expect 87% of Digital Advertising spending to stem from mobile platforms, reflecting a shift in consumer behavior and marketing strategies. #digitaladvertising #mobileads #adspending #marketprediction