Whatnot’s Post

Did every other #eventprof have heart palpitations when that stage was bouncing at the end of Usher's Super Bowl LVIII half time show? It's all the chatter in our slack channel this morning at TK Events Inc. Plus we have our quizz/challenge results which to be honest is centered around the half time show and not about the game at all. The things that had us talking beyond that - those ads - shout out to Dove and NIKE for their feature of girls/women in sports. Personally, I love all the pre-game hype and features. As event producers we focus a lot around playing up the destination and the Super Bowl producers sure brought us Vegas. That opening video with Frank Sinatra's My Way cut with some of the players big moments and the final shot against a Vegas backdrop - you just have to love a great production! Then of course the nail-biter of a game - you can't script that - but it was a Super Bowl to remember. #Superbowl #eventdesign #eventproduction #eventprofs, #eventprofsuk #eventplanning #eventmanagement

In this episode of The Overflow Show, we help premium members make money flipping sports cards. We explain Sell Alerts, their purpose, align expectations related to profit margins during them, and much more. https://lnkd.in/eKWUEvt7

Boost your trade show presence by incorporating a playful edge! Our latest blog post reveals how interactive games can become the heart of your exhibit's engagement. Swing by for our thoughts on making your booth a crowd favorite. Dive in here: https://lnkd.in/ghdNndvv #exhibits #exhibitdesign #tradeshows #tradeshowbooth #tradeshowdisplays #tradeshowdesign

"There is no better way to engage with a virtual community than on live stream." ‼️🗣️ Hear from Adam Ripps from VeeFriends on the power of livestreaming. By seamlessly blending together entertainment and a selling strategy, the power of the community built on livestream is unlike any other. #livestreaming #brandbuilding #community #brandmarketing #live Avery Akkineni

Today's story isn’t only about viewership, it’s also about her legacy. Regardless of the outcome, news outlets and social media platforms will strive to be the first to boast numbers on viewership for their impressions and engagement. The numbers will be BIG. Celebrate them. The stories about the legacies of Caitlin Clark and Coach Dawn Staley are BIGGER. Tell them. In our latest entry, we uncover why the real stories of today's National Championship game are about HER LEGACY. #sportsmarketing #sportsbusiness #wfinalfour #nationalchampionship #womenssports

We’ve all been to those media events where you pay $5,000 for an 8x8 table and put your products on top of a tablecloth for reporters to look at. These events don’t really expose the media to the value of your products. So last year we created our own media event: Carve X. We invited about 50 reporters who got to play with our clients’ toys and games. People were riding our client’s electric scooters up and down the halls. Media loved it, saying they had never experienced something like that before. So this year, we did it again. With a twist, of course. We brought Carve X to Gen Con – the largest tabletop game convention in North America. Instead of being in the middle of the crowded show floor, we set up shop at a local restaurant just minutes from the convention center. We featured the latest games from brands including Upper Deck, Relatable, KessCo, Ultra PRO, Educational Insights, and more. With different gameplay stations set up throughout the venue, our 20+ media members could sit down and take in the essence of the games in a quiet, more relaxed setting. It was nothing short of a success and I’m proud of the team that made it happen – here’s to more Carve X in the future! #publicrelations #teamwork #partnership #mediarelations

Post 1: The Importance of Full Slots at LAN Events 🎮 Ensuring full slots at your LAN event is crucial for success. From negative marketing to audience trust issues, many factors influence attendance. Stay tuned as we explore strategies to boost attendance and make your event a hit! #eSports #LANParty #GamingCommunity

Key #gaming trade shows like gamescom and #PAXWest are just around the corner. To help you prepare, we wanted to share 5 quick tips because, as the saying goes, "Failing to prepare is preparing to fail!" Use these tips to prepare for your next trade show to experience less stress and more success! #1. Have clear goals defined for what you want to achieve by attending the trade show. 🎯 #2. Book your appointments in advance. Great tools like MeetToMatch help you find and set appointments with other attendees. If you need help booking appointments with the press, let us know, and we can help you with that! #3. Make a schedule for you and your team. Once you are onsight, things can get hectic, so have a schedule. And don't forget to make dinner reservations well in advance! #4. Create a process for managing new contacts so that once back, you can begin follow-up. #5. Prepare a contingency plan for EVERYTHING. 🫤 Did we miss any essential tips? Let us know in the comments! We've got more great advice in this blog that outlines the key things to consider when attending or exhibiting at an in-person trade show: https://bit.ly/3WrMLum #tradeshow #eventplanning #gamingindustry

A recap so far in the first few weeks of 2024 and how I plan on improving myself and the show. What is your journey like so far?

As a golf fan, the Bryson DeChambeau story is an interesting one on the branding and marketing side of things. Let's be clear that prior to joining LIV Golf, I think the "shine" had more or less come off the Bryson penny. His feud with Brooks Koepka did him no favors, and I don't think the golf traditionalists were a big fan of him blitzing classic courses with 400 yard drives. The guy was also in his mid-20's. Who hasn't/didn't say a few things during that age range that they wish they could now take back? In 2024, he seems to have let his true self shine through. His genuineness and authenticity was captured time and time again at the U.S. Open during interactions with fans, fellow pros and those in the media. Heck, the guy filmed a round playing with hickory clubs earlier this year. He's not trying to change the game -- he's trying to honor the past while helping to usher in a new era of golf fans. Ultimately, this feels like a real time lesson in branding, showcasing why authenticity and being true to your brand are so important. People can tell when you're not, and your brand can suffer as a result. And now back to our regularly scheduled marketing content...😁 (At some point I'll go down the path of LIV's branding, but I can't overwhelm you all with this many sports ⛳ posts). #branding #authenticity #marketing #brandmarketing