Whatnot’s Post

Great to write for Fashion Capital on the rise of the pop-up store and experience with Cara Imbrailo. Whilst there are undoubtedly many benefits to brands, those running pop-up shops or activations need to have a clear strategy in place so as not to trigger unintended consequences. #fashionlaw #fashion #popups #brandmarketing #fashionmarketing

Is Tech Innovation Essential To Building A Multi-Brand Online Fashion Business?

“You’ve got to remove yourself from the addiction to short-term solutions to sales and build long-term momentum.” - Jack Shewmaker, Walmart's first VP of Security Revenue leaders often use fleeting plans like discounts, promotions, and trends to increase sales. While these tricks can create spikes in revenue, they need to do more to build long-term customer loyalty or lasting growth. Known for “Everyday Low Prices,” Walmart's constant focus on affordability helps it stand out in a crowded market. Today, their legacy apparel brand is back on shelves, fighting market trends with a vengeance. While other stores compete with fancy designs, No Boundaries at Walmart drives affordability–and their strategic narrative. 

For me BASKETCASE GALLERY is one of the hottest things in modern streetwear fashion. The online store opens only about every second month and hot pieces sell out during one day. They created a limited exclusive offering that even with stores and long waiting lines in LA and NYC. As product information and experience is close to my heart I had to share this example. The first hoodie is product image no 1 on the product detail page. While the second hoodie is still the same product worn by a model. Number three shows the real pic after opening the box at home. How do you create an consistent omnichannnel experience? #pxm #pim #ecommerce #dam #apparel #fashion #data

With Matches Fashion’s recent implosion, the fashion industry will be looking for clues from the rubble about what it takes to succeed – and to stand out – as a multi-brand online fashion retailer. The answer is likely to hinge on technology and innovation as much as it does on assortment, relationships, and service: interli.net/43zKv7z More in our deep-dive analysis of this week's #fashiontechnology news.

Excited about the new blog post by Ashley O'Looney on "Revolutionizing Retail Fashion" and how outfitting is transforming in the digital age. It's a deep dive into how AR tech and digital personalization are reshaping fashion retail, making shopping more engaging and tailored than ever. A standout read for anyone fascinated by the future of fashion and tech! Don't miss out on these insights ➡️ #FashionTech #RetailInnovation #DigitalTransformation

[...streetwear isn't dead and young consumers are not casting aside their sneaker rotation for a wardrobe full of loafers. While the market for brands like Supreme, Off-White and Palace has cooled, it's still moving. What's changed is the streetwear shopper is no longer a monolithic, head-to-toe brand loyalist. Instead, retailers and other experts say the young consumers who might have only bought graphic T-shirts and hoodies a few years ago are embracing a diverse wardrobe that mixes streetwear, heritage brands and traditional menswear or luxury.] #apparel #fashion #consumer #streetwear

Giddy'up, fashionistas! 🤠 There's no denying that a famous R&B-turned-country-singer has had a massive influence on Western-wear in e-commerce recently. According to Vogue Business, Levi’s stock rose by 20% thanks to the #CowboyCarter album and Google searches for “women’s cowboy boots” sprung up 176%. So whether you’re a city slicker longing for a taste of the prairie or a true-blue cowpoke, make sure you're prepared for some wide open spaces. Stock up now, because even Stetson is finding it hard to keep up with demands. #ecommerce #Fashion #Cowboycore

If you're passionate about fashion sustainability and enjoy buying second hand, you'll want to check out this interesting article. It highlights two brands that offer different models, appealing to different sellers. The resale market is constantly evolving and gaining popularity. It's fascinating to see resale brands racing to IPO, but will they succeed where others have failed? What are your thoughts on these brands and others in the market? Let's discuss! #resale #ecommerce #retail #sustainability

No-31 Topshop, a British multinational fashion retailer, has cultivated a brand image synonymous with trendy, affordable, and accessible fashion. Established in 1964, Topshop has evolved into a global fashion powerhouse, renowned for its cutting-edge designs, diverse product range, and strong connection with youth culture. The brand's image is deeply rooted in its ability to stay ahead of fashion trends, offering a wide array of clothing, footwear, accessories, and cosmetics that appeal to fashion-conscious consumers. Topshop is known for its dynamic and constantly evolving collections, which draw inspiration from runway trends, street style, and pop culture influences. Whether it's edgy urban wear, chic office attire, or statement-making pieces for a night out, Topshop caters to a diverse range of style preferences. Central to Topshop's brand identity is its commitment to inclusivity and diversity. The brand embraces body positivity and offers a range of sizes to accommodate different body types. Moreover, Topshop collaborates with influencers, celebrities, and emerging designers to inject fresh perspectives into its collections and foster a sense of community among its customers. In terms of its target demographic, Topshop primarily appeals to young adults and fashion-forward individuals aged between 18 to 35. These consumers are typically trend-conscious, value-conscious, and seek both style and affordability in their fashion choices. Topshop's stores and online platform provide a vibrant and immersive shopping experience, resonating with the lifestyle and preferences of its target audience. As of the most recent data available, Topshop was part of the Arcadia Group, a British retail company that owned several fashion brands. However, it's important to note that the Arcadia Group, including Topshop, faced financial challenges in recent years, ultimately leading to its administration in 2020. As a result, the exact market capitalization of Topshop as an individual entity is not readily available. Nevertheless, Topshop's brand value and market presence have historically been significant, contributing to the Arcadia Group's overall valuation. In conclusion, Topshop's brand image revolves around trendsetting fashion, inclusivity, and accessibility, targeting a youthful and style-savvy demographic. While its exact market capitalization may have fluctuated due to corporate restructuring within the Arcadia Group, Topshop's influence on the fashion landscape remains substantial, reflecting its enduring appeal and cultural relevance. #Topshop #TopshopStyle #TopshopFashion #TopshopTrends #TopshopLooks #TopshopOOTD (Outfit of the Day) #TopshopStyleGuide #TopshopLove #TopshopFaves #TopshopInspo (Inspiration) #TopshopLife #TopshopAddict #TopshopGirl #TopshopOnPoint #TopshopVibes