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White Cup VP of Product Kristen Thom joined Distribution Strategy Group's Ian Heller, ORS GROUP's Dush Ramachandran, and Nelson Valderrama from Intuilize on an insightful panel during the Applied AI for Distributors conference. AI is playing a significant role in helping distributors differentiate themselves by providing an understanding of customer behavior that the customers themselves may not be aware of. Watch the event on demand for more actionable takeaways: https://hubs.la/Q02Fhz-80

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