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CEO at White Stuff

We announced White Stuff's full year results today and I am incredibly proud of what our team has achieved over the past year. Our sales increased by 2.4% to £155m, with full price sales up 6.8% and EBITDA up 23% to £8.6m. We’ve also made great progress against our transformation plan: 👚We continued to provide customers with thoughtfully created designs with unique details, great quality and fit, and sustainable fabrics  👜We opened new stores in the UK, including a flagship in Liverpool, and expanded our partnership with M&S  🌍We entered three new markets, including the USA and New Zealand 📱 We invested in new technology, including a new website platform 💚We remain the UK’s biggest fashion retailer of Fairtrade sourced cotton and also donated £129k to charity None of this would be possible without our fantastic team, and I would like to thank each and every one of them. I would also like to thank our customers, loyal and new, for choosing to shop with us.

White Stuff brightens up the high street with rise in sales

White Stuff brightens up the high street with rise in sales

thetimes.com

Deborah McDermott

Independent Business Owner at Velvet Exclusive Ladieswear

3mo

Well done to all the teams who make White Stuff the fantastic brand that it is . Amazing results in a tough trading period - proud to be part of the wholesale branding and also strong trading figures . Well done everyone 🙌

Congratulations! it's been brilliant to work with the Location team over the past year!

Selda Ali

Training & Communications Manager | Skilled Operations & Efficiency Manager

3mo

What a post!! So great to read White Stuff is doing so well, expanding, growing and achieving. It feels like a lifetime ago that I worked for W.S but I hold very fond memories of being there during the initial expansion plans within the UK, i remember seeing a map with not even 10 pins on the UK map showing where our stores were, it's really come along since then. It's so brilliant to see you're expanding into international markets too! Gorgeous brand 💜

Nicola Kirby

Partner & Head of Sourcing JLP - Fashion & Home

3mo

(aside from not being a fan of EBITDA!), These results coming from a genuine threat of continued existence during Covid are remarkable…well done Jo, an extremely talented CEO! All the metrics (cash flow, PBT, revenue etc) are moving positive and the strategy of “partners” plus “wholesale” and entering new markets …but still with a physical Store base was brave and proven to be right. Congratulations to all the team!

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Ayush Khare

Co-Founder & CEO @ Dataoids | Driving Data-Driven Success for Global Enterprises | Analytics Consulting Expert

3mo

Congrats to the White Stuff team on your fantastic growth ! The boost in full-price sales and profits really shows your innovative spirit and strong leadership. At Dataoids, we're all about using data and analytics to drive success, so it's great to see your modernization efforts paying off. Looking forward to seeing what’s next!

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Jules Ridley

Shoptalk is the leading event for retail & luxury brand innovation and transformation. Looking to connect with retailers and brands to grow Shoptalk's community of changemakers.

3mo

Love that you are " biggest fashion retailer of Fairtrade sourced cotton" well done team - not easy in this climate...

Congratulations on an impressive year! It's inspiring to see White Stuff making such strides, especially in sustainable fashion and international expansion. How do you plan on continuing this momentum in the coming year?

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siân thomas

Global Creative Director | Consumer Brand & New Product Development Expert | Driving innovation & identifying future trends in high-profile international Bodywear businesses | Commercial Consultant & Advisor

3mo

Congratulations to you and Team Jo, an incredible achievement particularly in the light of the current challenging backdrop

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Penny Herriman

Creative and Strategic Board level CMO/CCO

3mo

Brilliant results. So great to see Jo Jenkins and the tremendous team focus so single-minded on their consumer and take the brand from strength to strength. Bravo.

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