Whiteboard’s Post

An asset like a brand exists to serve multiple organizational and departmental strategies. As such, it’s doing a lot of lifting in a lot of places. Not to mention, brand is a bit of an abstraction, especially compared to that product-line extension. This makes brand more difficult to track with traditional ROI thinking. But this doesn’t mean you can’t measure a return; you just need to shift how you think about the investment. The thoughts in this week's Meaningful > Meaningless article suggest three lenses that shift ROI thinking around brand, each with a respective set of metrics.

What takes our energy? When we forget what we're working for. When we go at it alone. When we break our principles. When we pick the complex pathway to (falsely) bolster our own pride. When our relationships are suffering. When our finances are rocky. When we allow anxiety and fear to take root. What happens when we're tired? We lose our sense of purpose. We miss things. (...especially the people things) We judge. We frustrate and hurt people. We destroy more than We build up. How can we keep our inspiration alive? Rest. Recover. Rebuild. Return. Rest = complete separation from the "work". Recover = reflection, self-examination, consider the reality. Rebuild = exercise the "creative muscles" in different ways (make something) Return = get back in the game

Calling all the engineering kids!! 🔊 K-12 Engineering education is vital for bridging the learning gap, fostering technology literacy, catering to diverse learning needs, and cultivating cross-disciplinary problem-solving. STEM job demand currently outpaces qualified graduates, and TeachEngineering education helps close that gap. Through deep audience research and an endearing creative platform, TeachEngineering's positioning resulted in a better offering and increased usage of their vast library of free resources for K-12 educators. What We Did: - Audience Insights - Audience Discovery - Segmentation & Personas - Journey Mapping - Awareness Campaign - Collateral Design Collaborators: - FiveStone Check out the full case study here: https://lnkd.in/eJ_GBN_k

Move from “I have to” to “I get to”. Move from comparison to contribution. Move from criticizing to creating. “In the age of anxiety, the way through is to build.” - Art by Scott Erickson

Here's a story where your favorite super hero movies are made... Pinewood Atlanta Studios, production home for Marvel's "Avengers: Endgame" and "Avengers: Infinity War," rebranded itself as Trilith Studios as part of a 935-acre master development. Matchstic has the legacy of building brands and Whiteboard brought a team of web experts. With a huge amount of collaboration and communication, the teams built a brand and web experience that showed the new story of Trilith. Trilith is a film studio and a resident community all in one in the heart of Atlanta. They are redefining what it means to work and play in community together. The team at Trilith had a clear creative vision and wanted to step outside of the box in order to tell this new story of studio and life. The Matchstic team created a brand that encompassed the home-feel of the town and the innovative power of the studio. Taking the idea of a portal into this world, Matchstic and Whiteboard collaborated to design and build a digital experience that let the user explore this world. With so much content for both the town and the studio, the Whiteboard team prioritized developing an easily manageable system for the Trilith team that didn’t take away from the creative journey for the user. The collaborative efforts between the two agencies allowed for the Trilith team to propel themselves as an idyllic place within the studio industry and resident communities. Check out the full case study here: https://lnkd.in/eBJPCucG

Today, Whiteboard launches its newest revision of our newsletter, Meaningful > Meaningless: A guide to cutting through the noise, offering insights on how to discern what truly matters in a world overwhelmed with distractions. Visit here to subscribe to the bi-weekly Meaningful > Meaningless as we journey together to build meaningful brands: https://lnkd.in/eVTJjQ6n

A tool of change; a canvas so great.

Withness.

Autumn vibes, Common House Chattanooga, and a room full of hopeful people is a life hack.

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