Whycatcher Research’s Post

Leveraging AI in digital research opens up new possibilities, but it's essential to approach it thoughtfully to ensure quality insights. Balancing technology with a human touch can enhance your research outcomes. Here are some ways to effectively integrate AI into your digital research processes. #mrx #research #whycatcher #digitalresearch #ai

'Our integration of AI probing within WhatsApp is a massive leap forward – it allows us to better understand our participants' experiences right from their pockets' Let's talk about AI probing for WhatsApp – one of our proudest innovations to date, and one that sets us apart from the crowd. Get in touch or check out our blog (link in comments) to learn more about this beautiful piece of tech 😍 #whatsapp #ai #mrx

Welcome to Whycatcher, where we're as versatile as your ideas. Seamlessly mix and match in-the-moment and other innovative tools to tailor your projects to fit your brief, not the other way around. #whycatcher #mixandmatch #researchsolutions #researchplatform #mrx

It's so easy in digital research to default to familiar tools like surveys and polls, but don't your participants deserve something a bit more imaginative? Peppering in creative tasks massively builds excitement and adds interest. Not to mention the positive impact on engagement. Here are some suggestions for ways you can do that! #mrx #whycatcher #dontbeboring #participants #community

Wondering why you should use Whycatcher? Here are three great reasons! #whycatcher #benefits #mrx #research #insights

Want more from your research? Clients love our MRS award-winning WhatsApp integration, but we're hardly a one trick pony. With Whycatcher Research you can use WhatsApp alongside a selection of exploratory and creative tools. You can even bring in more traditional qual/quant methods from our specialist STRAT7 Jigsaw team too! Whether you're looking for digital research alone or something more, we've got the tools to bring your projects to life. #notjustwhatsapp #mrx #digital #qual #quant

Tired of waiting for apps to download? So are your participants. Thankfully, with Whycatcher, there's no need for them to download clunky research apps. Whether through WhatsApp, if they already have it, or web-based tasks like whiteboards, discussions, and surveys, they can get started right away. This means happy participants providing you with the highest quality insights. Result. Because, let's be real, ain't nobody got time for that. #mrx #insights #appfree #whycatcher

Fresh from our innovation lab, we're so proud to share our newest feature...AI probing for WhatsApp! You can already automatically transcribe audio and video, but now Whycatcher AI analyses transcripts and text responses, crafting targeted follow-up questions in real-time. You can even customise a brief for the AI to align with your specific objectives. The result? Increased participant engagement and more authentic, thoughtful responses – win-win. Get in touch to find out how AI probing for WhatsApp can help you! #whycatcher #innovation #ai #whatsapp #probing #mrx #realtime #engagement

It might sound obvious, but building a respectful relationship with participants is so important for good quality insights, especially in the absence of face-to-face interaction. Here are some helpful strategies to building trust and developing meaningful connections in digital research. Get more tips in our latest blog (link in comments). #mrx #trust #digtalresearch #whycatcher #research

Ever wished you could get closer to your audience while they interact with your brand? Well with Whycatcher, now you can! We immerse you in the heart of the action, so you see the customer journey and experience first-hand – all through WhatsApp. And no need to hassle your participants with another app download – chances are, they're already on WhatsApp. Watch the responses pour in and stories unfold before your eyes. Plus, with our powerful analysis through Whycatcher AI, uncovering hidden insights is a doddle. And the best bit? Complete flexibility! Use WhatsApp as you please – integrate with other digital tools in our arsenal or opt for more traditional qualitative methods. Whether you prefer DIY or full-service, it's all up to you. Want to learn more? Have a read of our blog Why Being Present Matters (link in bio) or get in touch. #Inthemoment #insights #mrx #whatsapp